With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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#digital space
#science fiction
Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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#premium publishers
#publisher partners
The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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#communications agency
#step back
#study showing
Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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#inspirational fiction
Agent Scully actress will use her 'ingrained knowledge and rhythm' for SF to pen multi-volume EarthEnd SagaAfter delving into the paranormal for years as The X-Files' resident sceptic Dr Dana Scully, actor Gillian Anderson is set to create her own science-fictional universe – but this time in... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
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#updated information
#neal asher
#charles stross
HBO's award-winning adaptations are novelistic in ambition, but TV executives hoping to follow Game of Thrones should look to the starsIt's almost commonplace to suggest that the HBO box set is now television's answer to the novel – witness the wily self-publishers who have started publishing... Continue reading at The Guardian
[ The Guardian | 2013-12-13 00:00:00 UTC ]
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In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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#google glass
Science fiction has a long tradition in North Korea and SF authors enjoy greater freedom to explore edgy subjects, such as crime and violence, than their counterparts. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-01 00:00:00 UTC ]
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#north korea
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Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company
[ Fast Company | 2013-10-17 00:00:00 UTC ]
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#entry point
#fast company
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#core business
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Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek
[ AdWeek | 2013-09-24 00:00:00 UTC ]
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#customer feedback
#working alongside
#funding goals
Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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#brand campaigns
International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
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#german titles
#hubert burda
Written By: Charlotte Williams Publication Date: Wed, 06/07/2011 - 09:19 The third edition of the Encyclopedia of Science Fiction is to be released online later this year by ESF Ltd, a new company set up by the contributors to the book, in association with Orion imprint Victor Gollancz. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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There are historical fiction books out there for every reader. Find recommendations for fans of literary fiction, romance, fantasy, and more. Continue reading at Book Riot
[ Book Riot | 2023-12-19 11:32:00 UTC ]
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The Tudor Dynasty lives on in these outstanding historical fiction novels, including The King’s Witch. Continue reading at Book Riot
[ Book Riot | 2021-10-22 10:33:00 UTC ]
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#fiction titles
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After encouraging sales despite bookshops’ closures in the first lockdown, the market in Ireland has responded remarkably well since, with sales of Non-Fiction and Children’s titles particularly solid. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 13:31:14 UTC ]
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Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek
[ AdWeek | 2020-03-18 20:43:09 UTC ]
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#bestselling author
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Think you don't like historical fiction? Try these books out and prove yourself wrong. Continue reading at Book Riot
[ Book Riot | 2019-09-14 10:33:10 UTC ]
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It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
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#ll receive
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As part of the launch of Hay Festival's Latin American anthology, 'Bogotá39-2017,' author Samanta Schweblin and editor Sara Malagón talk about labels and gender. The post In Colombia, A Discussion of ‘Women’s Fiction’ Versus Fiction by Women appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-07 00:00:00 UTC ]
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#hay festival
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Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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