Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-09-22 09:30:00 UTC ]

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In a Constant State of Flux and Frenzy: Digital Solutions in India 2013

Time was, when a company got a winning product (or formula), it was set for a few generations, or at least for several years. Not so today—even less so in the content or in the digital space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-13 00:00:00 UTC ]
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Curious George Learns Fiscal Responsibility

The famous monkey is getting a digital makeover and learning some important life lessons. After more than 70 years, Curious George is getting a reboot and entering the digital realm. Houghton Mifflin Harcourt, which publishes stories about the beloved, if often exasperating, monkey, is... Continue reading at Fast Company

[ Fast Company | 2013-04-03 00:00:00 UTC ]
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Building a Sci-Fi and Fantasy Publishing House from Scratch

Science fiction and fantasy publisher Angry Robot, part of the Osprey Group, is the creation of one man and many minds working in tandem across the UK and the Atlantic. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-20 00:00:00 UTC ]
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San Diego Comic-Con: Bigger, Still Better

Even with attendance capped at 130,000 by the fire marshal, the San Diego Comic-Con International remains the granddaddy of all comics conventions. It’s the biggest pop culture event in North America—comics are the core of an event that also showcases movies, toys, video games, science fiction,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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Behind Technology Review’s Digital-First Strategy

Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
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Paolini eyes sci-fi for next venture

Written By: Caroline Horn Publication Date: Thu, 10/11/2011 - 09:00 Christopher Paolini is likely to turn his hand to science fiction for his next work, as the final book in his epic Inheritance Cycle series is published this week. The series has sold 4.5m in export and UK sales, including... Continue reading at The Bookseller

[ The Bookseller | 2011-11-10 00:00:00 UTC ]
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Amazon expands into SF publishing

Written By: Lisa Campbell Publication Date: Tue, 11/10/2011 - 14:30 Amazon.com has announced its seventh imprint, a science fiction, fantasy and horror brand called 47North, which has launched with 15 books. The imprint name is based on the latitude co-ordinates of Seattle, where Amazon was... Continue reading at The Bookseller

[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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Turpin moves from L,B to Angry Robot

Written By: Charlotte Williams Publication Date: Mon, 26/09/2011 - 11:48 Angry Robot has appointed Little, Brown online marketing manager Darren Turpin to the role of marketing and digital manager. Turpin will join the company on 7th November and report directly to Marc Gascoigne, publishing... Continue reading at The Bookseller

[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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Pagan exits Orbit for Tor

Written By: Charlotte Williams Publication Date: Thu, 04/08/2011 - 14:30 Orbit commissioning editor Bella Pagan will be joining Tor, Pan Macmillan's science fiction and fantasy imprint, as a senior commissioning editor on 1st November. Pagan will report to Pan Macmillan fiction publisher... Continue reading at The Bookseller

[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Gollancz deal to put Encyclopedia of Science Fiction online

Written By: Charlotte Williams Publication Date: Wed, 06/07/2011 - 09:19 The third edition of the Encyclopedia of Science Fiction is to be released online later this year by ESF Ltd, a new company set up by the contributors to the book, in association with Orion imprint Victor Gollancz. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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App Roundup: More Publishers Develop For Droid

With the latest slew of magazine apps launched in the past few weeks comes promising news for publishers in the digital space: publications with an Apple app have seen enough success to try their luck in the Android market. Enter the Droid Apps Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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A Peek at the May 2 'PW'

An analysis of the digital e-reading market via a Codex Group survey kicks off this week's news section which is followed by a piece on what Rodale is now doing in the digital space. BOA Editions is celebrating 35 years of publishing poetry and other forms of literature largely ignored by... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-29 00:00:00 UTC ]
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Angry Robot's Zoo City wins Arthur C Clarke award

Written By: Bookseller Staff Publication Date: Thu, 28/04/2011 - 07:32 Lauren Beukes's Zoo City has been honoured with the Arthur C Clarke Award for science fiction novel of the year, being tipped to bring "a whole new readership" to the genre. Zoo City's publisher Angry Robot Books has also... Continue reading at The Bookseller

[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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BBC defends genre fiction coverage

Written By: Graeme Neill Publication Date: Wed, 20/04/2011 - 09:45 The BBC is broadcasting an item on “The Culture Show” about science fiction next month, in the wake of a row about the broadcaster’s approach to genre fiction. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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Genre authors attack "sneering" World Book Night coverage

Written By: Graeme Neill Publication Date: Mon, 18/04/2011 - 09:19 Authors including Iain M Banks and Michael Moorcock have written to the BBC's director general Mark Thompson, attacking the treatment of genre fiction in its recent World Book Night coverage. In total 85 authors, across the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-18 00:00:00 UTC ]
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