Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-09-22 09:30:00 UTC ]

Other news stories related to: "Marketing in the metaverse—what science fiction can teach brands about Web3"


Amazon's Crowdsourcing Program Gets a Name

Kindle Scout is now taking submissions for titles in romance, mystery and thriller, and science fiction and fantasy genres. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-14 00:00:00 UTC ]
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Reading Rainbow Host LeVar Burton Binge-Watched Game of Thrones Before He Read the Books

Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow; author of the children’s book The Rhino Who Swallowed a Storm (available Oct. 7) Base Los Angeles Twitter @levarburton What’s the first information you... Continue reading at AdWeek

[ AdWeek | 2014-10-06 00:00:00 UTC ]
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Ann Leckie wins top sci-fi award for debut novel 'Ancillary Justice'

'Ancillary Justice' is the first novel ever to win the science fiction 'triple crown' – the Hugo, the Nebula, and the Arthur C. Clarke awards – all in the same year. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-20 00:00:00 UTC ]
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BEA 2014: Baen Beams at 30

With integrity and vision as its publishing cornerstones since 1984, Baen Books, the second largest publisher of science fiction and fantasy and #1 in space opera and military science fiction, is pleased to be celebrating its 30th anniversary with special events, author signings, and giveaways... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Mad Men’s Harry Hamlin Compares Ray Donovan to Sex

Specs Who Harry Hamlin Age 62 Accomplishments Emmy-nominated actor on AMC’s Mad Men (Sundays at 10/9c); appearing in the upcoming film Shiva and May Base Los Angeles What’s the first information you consume in the morning? I am really old school. The first thing I do is read the Los Angeles... Continue reading at AdWeek

[ AdWeek | 2014-05-16 00:00:00 UTC ]
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HMH Adds SF & Fantasy to 'Best American' Series

Houghton Mifflin Harcourt's popular, long-running Best American Series is adding a volume on science fiction and fantasy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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Rakuten to buy Internet messaging app Viber for $900 million

Japan’s Rakuten will acquire instant messaging and calling app developer Viber Media for US$900 million, the e-commerce giant said Friday, highlighting its moves to penetrate new markets.Rakuten’s purchase of the messaging and VoIP company follows its acquisitions of Canada’s ebook platform... Continue reading at PC World

[ PC World | 2014-02-14 00:00:00 UTC ]
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Kensington Buys Digital Pub, Lyrical Press

Kensington Publishing has acquired the ebook house, Lyrical Press. Lyrical, which was founded in 2007, and specializes in contemporary, paranormal and erotic romance; thrillers; and science fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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How Science Fiction Bestows Freedom on North Korean Writers

Science fiction has a long tradition in North Korea and SF authors enjoy greater freedom to explore edgy subjects, such as crime and violence, than their counterparts. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-01 00:00:00 UTC ]
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Nicola Griffith discusses 'Hild,' the girl who would be saint

Nicola Griffith's radical departure from her previous fiction results in the 7th century epic 'Hild.'Author Nicola Griffith is as unpredictable and fascinating as one of her heroines. Her first two novels, "Ammonite" and "Slow River" (which won a Nebula Award), were science fiction. And from... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-09 00:00:00 UTC ]
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Back To The (Sustainable) Future: The Year 2050 In Words And Pictures

It's 2050. Somehow we haven't joined the dinosaurs in extinction, succumbed to the Secret Society of Super Villains, or been raptured up to the clouds. And the robots are friendly, not evil. Futurologist and environmentalist Sir Jonathan Porritt's The World We Made: Alex McKay's Story from 2050,... Continue reading at Fast Company

[ Fast Company | 2013-10-11 00:00:00 UTC ]
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Random House Launches SF/Fantasy Writing Community

Suvudu, Random House's online destination for science fiction and fantasy fans, launched Suvudu Universe, an online community for SF and fantasy bloggers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-07 00:00:00 UTC ]
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Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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Jack Vance, prolific, prize-winning pulp author, dies at 96

Jack Vance, prolific author of science fiction, mystery and epic fantasy, died Sunday at 96, his son John told the Associated Press. He had written more than 60 books during his long life.Jack Vance, prolific author of science fiction, mystery and epic fantasy, died Sunday at 96, his son John... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-05-30 00:00:00 UTC ]
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In a Constant State of Flux and Frenzy: Digital Solutions in India 2013

Time was, when a company got a winning product (or formula), it was set for a few generations, or at least for several years. Not so today—even less so in the content or in the digital space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-13 00:00:00 UTC ]
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Curious George Learns Fiscal Responsibility

The famous monkey is getting a digital makeover and learning some important life lessons. After more than 70 years, Curious George is getting a reboot and entering the digital realm. Houghton Mifflin Harcourt, which publishes stories about the beloved, if often exasperating, monkey, is... Continue reading at Fast Company

[ Fast Company | 2013-04-03 00:00:00 UTC ]
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Building a Sci-Fi and Fantasy Publishing House from Scratch

Science fiction and fantasy publisher Angry Robot, part of the Osprey Group, is the creation of one man and many minds working in tandem across the UK and the Atlantic. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-20 00:00:00 UTC ]
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San Diego Comic-Con: Bigger, Still Better

Even with attendance capped at 130,000 by the fire marshal, the San Diego Comic-Con International remains the granddaddy of all comics conventions. It’s the biggest pop culture event in North America—comics are the core of an event that also showcases movies, toys, video games, science fiction,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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Behind Technology Review’s Digital-First Strategy

Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
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