Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with: #digital space #science fiction

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The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian

[ The Guardian | 2024-05-10 17:25:03 UTC ]
More news stories like this | All news stories tagged with: #audiobook #harry potter #jim dale #stephen fry #sit alongside #jk rowling #market dominance #audiobook sales


Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
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What Latin American Literature Can Teach the Current Leaders of Latin America

Daniel Noboa, the president of Ecuador, might have saved himself a lot of trouble, if he had only read more Latin American literature. Perhaps he would not have ordered the police to storm the Mexican embassy to arrest former Vice President Jorge Glas, who had been granted asylum there. That... Continue reading at Literrary Hub

[ Literrary Hub | 2024-05-06 08:58:43 UTC ]
More news stories like this | All news stories tagged with: #american literature #latin america #current leaders


AANHPI consumers want better brand representation, Nielsen reports

As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News

[ ABC News | 2024-05-01 18:38:04 UTC ]
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Predicting the 2024 Pulitzer Prize for Fiction

With March Madness and the Super Bowl recently crowning champions and the Grammys and Oscars awarding music and movies, it’s finally time for the literary world to have its own big moment in the sun. And that can only mean one thing: It’s Pulitzer time! While there are many book awards that... Continue reading at Electric Literature

[ Electric Literature | 2024-04-19 11:15:00 UTC ]
More news stories like this | All news stories tagged with: #pulitzer prize #literary world #electric literature #book awards #big moment #march madness #fiction appeared


Andrew O’Hagan Weaponizes Fiction

For the Scottish novelist and journalist, the novel is a way to fight political misinformation, conspiracy theories, and outright lies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #conspiracy theories


In the face of online misinformation, these teens are learning how to sort fact from fiction

How teens learn about navigating the online world varies, but a pair of digital media literacy programs aim to get more Canadian students scrutinizing their social feeds. Continue reading at CBC

[ CBC | 2024-04-15 08:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #social feeds


10 New Works of Queer Fiction

Akwaeke Emezi, Rivers Solomon, and others offer realistic, fantastical, and experimental looks at LGBTQ life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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New LGBTQ Fiction in Translation

Works by queer authors from Argentina, Catalonia, Syria, and beyond speak to U.S. readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #queer authors #lgbtq fiction


4 New Books on Women in the Arts and Sciences

These new titles detail the contributions of women throughout history who have made often overlooked contributions to the fields of art, botany, fashion, and psychology—as well as, in more than a few cases, to the French Revolution. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-11 04:00:00 UTC ]
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New Climate Fiction Author Sarah Ruiz-Grossman’s Favorite Cli-Fi Books

This Earth Day, settle into "A Fire So Wild," Sarah Ruiz-Grossman's debut novel about the societal impacts of climate change. Continue reading at HuffPost

[ HuffPost | 2024-04-05 09:45:24 UTC ]
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New Historical Fiction for Your Book Club

These historical fiction books are set during the Aztec empire, 1900s Manchuria, Meiji-era Japan, and more. Which eras do you like to rad about the most? Continue reading at Book Riot

[ Book Riot | 2024-03-27 17:00:00 UTC ]
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New Historical Fiction Books

This trio of new novels shows real people in their natural habitats, drawn with writerly flair. Continue reading at The New York Times

[ The New York Times | 2024-03-19 15:22:43 UTC ]
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3 New Books About the Possibilities—and Limits—of Science

Three books out this week explore the science behind aging, paranormal phenomena, and our solar system. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #week explore


The Women’s prize for fiction is a success – now it has a nonfiction sister | Kate Mosse

On International Women’s Day Kate Mosse, co-founder of the Women’s prize for fiction and bestselling author of Labyrinth, heralds a new honour Gloria Steinem said: “The story of women’s struggle for equality belongs to no single feminist nor to any one organisation but to the collective efforts... Continue reading at The Guardian

[ The Guardian | 2024-03-08 12:30:02 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #human rights #international women


Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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With the Novel Prize, Three Anglophone Publishers Team to Champion Innovative Fiction

The biennial Novel Prize comes with a $10,000 purse and simultaneous publication in North America, by New Directions; the U.K. and Ireland, by Fitzcarraldo; and Australia and New Zealand, by Giramondo. In a twist, this year, the three publishers crowned two winners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference

As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans... Continue reading at AdWeek

[ AdWeek | 2024-02-26 19:00:07 UTC ]
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U.K. Publishing Spotlight: Head of Zeus Prioritizes the U.S. Market

The managing director of Head of Zeus argues that the U.S. market presents a big opportunity for U.K. publishers, and is worth the effort to break through. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #big opportunity #publishing spotlight