Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with: #digital space #science fiction

Other Publishing stories related to: 'Marketing in the metaverse—what science fiction can teach brands about Web3'


Native Tongues: Middle East Fiction in Translation: Middle East Books 2015

In an oft-cited statistic, Chad Post, publisher of Open Letter Books at the University of Rochester and an outspoken advocate for books in translation, estimates that 3% of fiction and poetry books published in the U.S. are translations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native tongues #chad post #outspoken advocate


Penguin is PRH's 'biggest social media brand'

Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate news #twitter channels


PRH shifts consumer social media to Penguin brand

Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin brand #corporate news #twitter channels #random house


Harris joins Bonnier in children's fiction role

Jane Harris is to join the Bonnier Publishing Fiction division as executive director for children's fiction. Harris will report to recently appointed Bonnier Publishing Fiction c.e.o. Mark Smith, and will be responsible for all the company's children's fiction output, including imprints Hot Key... Continue reading at The Bookseller

[ The Bookseller | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jane harris #fiction output #mark smith #piccadilly press


Irish market surprises with strong 2014

Publishers and booksellers in Ireland have breathed a sigh of relief as the market experienced an unprecedented rebound in 2014, surpassing expectations. Figures from Nielsen BookScan reveal that 9.6 million physical books were sold through the tills in Ireland, equating to €106.4m (£79.4m) in... Continue reading at The Bookseller

[ The Bookseller | 2015-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #2% increase #6% decline #sales plunge


Enright made Laureate for Irish Fiction

Anne Enright has been appointed the first Laureate for Irish Fiction. The author receives €150,000 over the three-year term of her Laureateship, during which she will continue her own work as a creative artist, teach creative writing at University College Dublin and New York University, and... Continue reading at The Bookseller

[ The Bookseller | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #irish fiction #anne enright #york university


HarperCollins India Tries To Save Hindi Pulp Fiction

The Times of India recently examined the problems facing Hindi pulp fiction in the era of ebooks, which may be killing off cheap pocket editions. The post HarperCollins India Tries To Save Hindi Pulp Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins india


Italian Ebook Market Estimated to Grow 30-40% in 2015

Marcello Vena of AllBrain's recent survey of the Italian book market estimates Italian ebook sales nearing €60m, and growing 30-40% in 2015. The post Italian Ebook Market Estimated to Grow 30-40% in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marcello vena #recent survey


Turkish Book Rights Market Buffeted by Currency Fluctuations

Amy Marie Spangler of the AnatoliaLit Agency surveys the Turkish book market and the challenges it faces due to currency and political fluctuations. The post Turkish Book Rights Market Buffeted by Currency Fluctuations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #currency fluctuations


'More challenging' computer science GCSE from 2016

The government has published details on a “new, more challenging” GSCE in computer science, and content for more “rigorous and demanding” GCSEs in music, art and design and physical education. Content has also been published for A levels in dance, music and PE as part of a “commitment to raise... Continue reading at The Bookseller

[ The Bookseller | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #computer science #digital technology


Audio: A Rights Market Heats Up

The rights marketplace has certainly seen 2015 begin with a bang and nowhere more so than through the glut of audiobook licensing deals being completed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights marketplace


International markets' Christmas performance

In Russia, a biography of Putin was a Christmas bestseller; in Norway and Sweden, there were surprise festive hits on hair-braiding; in Australia, it was beach read season; while in Spain, it was Ken Follett who topped FNAC's Christmas bestseller list. The Bookseller's international... Continue reading at The Bookseller

[ The Bookseller | 2015-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international markets #ken follett #book trade


Amazon Pursues Education Market with Kindle Textbook Creator

Amazon has launched a new tool for authors to create and sell digital textbooks. But there are questions about royalty rates on higher priced e-textbooks. The post Amazon Pursues Education Market with Kindle Textbook Creator appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #royalty rates


Diamond 2014 Results Dip Despite Strong Comics Market

Comics and pop culture vendor Diamond Book Distributors reports sales in 2014 were down "slightly," blaming the decline on the loss of Dark Horse Comics, which switched its distribution last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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Pearson to spend £33m on education in emerging markets

Pearson plans to invest £33m in education initiatives in the world's emerging markets.  The education publisher has revealed it will invest £33m ($50m) in the Pearson Affordable Learning Fund to provide education to low-income learners around the world. Continue reading at The Bookseller

[ The Bookseller | 2015-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson plans #education publisher #provide education #emerging markets


More Competition in the All-You-Can-Read Magazine Market

The Netflix-for-magazines race continues… The post More Competition in the All-You-Can-Read Magazine Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-21 00:00:00 UTC ]
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Infographic: Future of Library and Information Science Jobs

What does the future of Library and Information Science look like? What do patrons expect from libraries? This infographic from USC has some answers. The post Infographic: Future of Library and Information Science Jobs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post infographic


Children's app market set for schism

Single-app products will struggle to survive in children’s publishing in 2015 and the industry should shift its focus to online communities and cross-platform content, digital experts in the trade have warned. Sara O’Connor, digital fiction director at Hot Key Books, said many apps will “die... Continue reading at The Bookseller

[ The Bookseller | 2015-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online communities #digital experts #eric huang #development director #making money


Print and digital help grow the book market in 2014

Last year the book trade “rekindled its love affair with the physical book”, Pan Macmillan’s m.d Anthony Forbes Watson has told The Bookseller. “Previous years have all been about growing ebook sales, but in 2014, in a market where ebook sales were plateauing, suddenly it was all about forward... Continue reading at The Bookseller

[ The Bookseller | 2015-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #love affair #physical book #pan macmillan #previous years #ebook sales


Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live events #consumer products #tv deals #multiple platforms #publishers claim #ae networks