Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform

To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
News tagged with: #platform appeared #dundurn press #previous titles

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Survey: Which Publishing Markets Do You Want to Explore in 2016?

Ahead of The Markets: Global Publishing Summit in 2016, we want to hear from you: which publishing markets are you most excited to explore this year? The post Survey: Which Publishing Markets Do You Want to Explore in 2016? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-14 00:00:00 UTC ]
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Bookshop chain pulls controversial titles linked to missing Hong Kong publishers

A bookshop chain in Hong Kong has been pulling political titles from its shelves following the disappearances of five publishers, known for producing 'gossipy' books about China's political elite.  Continue reading at The Bookseller

[ The Bookseller | 2016-01-08 00:00:00 UTC ]
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Hong Kong bookshops pull politically sensitive titles after publishers vanish

Suspected abduction of five booksellers prompts fears of mounting self-censorship in face of mainland crackdown on ‘salacious’ publicationsOne of Hong Kong’s leading international bookshop chains has removed politically sensitive books from its shelves in the wake of the mysterious disappearance... Continue reading at The Guardian

[ The Guardian | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #suspected abduction #hong kong #mysterious disappearance #british colony


How Publishers Are Marketing Digital Audiobooks

Publishers are trying different marketing techniques to differentiate their audiobooks in a crowded market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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The Persistence of Email Marketing for Book Publishers

Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins' Jim Hanas. The post The Persistence of Email Marketing for Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing #book publishers


Francis Bacon's entire works published in £1,000 title

The Estate of Francis Bacon is set to publish the entire oeuvre of the artist’s work for the first time, including 100 previously unpublished paintings, for £1,000 a copy.  Continue reading at The Bookseller

[ The Bookseller | 2015-11-17 00:00:00 UTC ]
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Business-Focused 417 Magazine Spin-Off Publishes First Issue

The new bimonthly magazine seeks to provide Southwest Missouri with "networking in print." The post Business-Focused 417 Magazine Spin-Off Publishes First Issue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-12 00:00:00 UTC ]
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Canadian publisher attacks rival for deciding who to support in election

Torstar chief accuses Postmedia chief of failing his group’s newspaper readers by dictating federal election endorsements... for the losing partyIn Britain, where there are a dozen national newspaper titles, most of which are uninhibitedly partisan, it is not considered unduly surprising that... Continue reading at The Guardian

[ The Guardian | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday times #newspaper readers #rupert murdoch #general elections


GKC Panelist Looks at Marketing Trends in Children's Publishing

Made in Me's Eric Huang, one of the speakers at PW's forthcoming Global Kids Connect Conference, talked to us about how the marketing of children's books is evolving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eric huang


7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit

The Markets Global Publishing Summit at the Frankfurt Book Fair is a platform where publishers can do business with international experts from seven markets. The post 7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Medium overhauls its collaborative publishing platform

Medium's management unveiled a radically redesigned publishing platform on Thursday including a host of new formatting and production features. These new writing tools include the ability to include Twitter-style @-mentions, additional text formatt... Continue reading at Engadget

[ Engadget | 2015-10-09 00:00:00 UTC ]
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Spinning data into gold: How smaller publishers can compete with the Condés

Great audience data is the key to the marketing kingdom. That’s why Conde Nast just bought big data outfit 1010data in a deal that lets the high-end publisher plant a flag in the tech world. But even mid-sized publishers know their data is gold – and that they’ve got to have the capacities to... Continue reading at Digiday

[ Digiday | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #conde nast #tech world #mid-sized publishers #sponsor content


Self-publishing platform Pronoun launches

Pronoun, a new self-publishing platform backed by venture capitalist firms, has launched today (24th September). Formed in May, the platform brings together the "technology, data, and expertise" developed by multimedia publishing platform, Vook; data and analytics platform, Booklr; and... Continue reading at The Bookseller

[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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Canadian Publishers Hold Steady In 2015

Most Canadian publishers are reporting that sales through the first six months of 2015 are steady, compared to the first half of last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Canadian Publishing 2015: Two New English-Language Imprints Coming Out of Montreal

Two Montreal companies—English-language publisher Baraka Books and French-language publisher Éditions de l’Homme—are launching new imprints to showcase Quebec’s writers in translation for the English-language market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english-language market


Canadian Publishing 2015: PRH Canada’s Physical Consolidation Makes The Merger Complete

This summer, two years after the merger of Penguin Canada and Random House of Canada was finalized in July 2013, more than 200 employees left the publishers’ longtime separate headquarters and moved into a new Front Street office in downtown Toronto. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh canada #penguin canada #random house #downtown toronto


Canadian Publishing 2015: E-book Sales Level Off

E-book sales have leveled off for the most part in 2015 to date, continuing a trend that began last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book sales


Start Publishing Strikes Deal for 16 Titles

Start Publishing has acquired North American ebook and, where available, audio rights to 16 titles published by the U.K’s. Accent Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #start publishing #audio rights #accent press


Slant: a publishing platform built on pay-per-click content

Pay-per-click compensation is one topic staid journalists love to hate on. Slant, a new platform-publisher site, has made the model core to its approach, which it hopes will attract writers who might shy away from publishing on platforms that compensate them in exposure rather than cash. The... Continue reading at Digiday

[ Digiday | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wild west


Publishers Struggle With Flat Market

Financial results released by three major trade publishers within the last 10 days reflect the challenges publishers are facing in a market that is seeing little, if any, top-line growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flat market #publishers struggle #challenges publishers