Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
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Other Publishing stories related to: 'Marketing and Publicity Conference 2019: The off switch'


Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #office walls


Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #wimpy kid #cabin fever #jeff kinney


Harvill Secker switches to Plan D

Harvill Secker has acquired rights to a thriller imagining a world where the Berlin Wall had... Continue reading at The Bookseller

[ The Bookseller | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harvill secker #acquired rights #berlin wall


Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #membership program #marketing campaign


W H Smith ‘won market share’ at Christmas

W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at The Bookseller

[ The Bookseller | 2012-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas period #market share


Recession fails to bite children's market

Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books #hybrid market #book-buying behavior


Mosse and Armitstead join The Literary Conference

Kate Mosse, Hari Kunzru and the Guardian’s literary editor Claire Armitstead are to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kate mosse #literary conference #hari kunzru


YA market ripe for digital, say publishers

Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed book


S&S' Midson to become publicity consultant

Simon & Schuster non-fiction commissioning editor Colin Midson is leaving the company to set... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity consultant


BA announces conference shake-up

The BA has announced that this year's flagship book trade conference is moving out of London... Continue reading at The Bookseller

[ The Bookseller | 2012-01-06 00:00:00 UTC ]
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Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns


Google partners with Bloomsbury Public Library Online

Google is partnering with Bloomsbury's Public Library Online, sponsoring two of the digital... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google partners


Bloomsbury Institute enters reader events market

Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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PA appoints new Head of Public Affairs

The Publishers Association has appointed a new head of public affairs, Gemma Hersh. Meanwhile... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public affairs #publishers association


Scholastic targets younger market

Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic uk


Academic sector outperforming market

The surge of students attending higher education institutions ahead of funding changes in 2012... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Daunt to speak at IPG's 50th conference

Waterstone's m.d. James Daunt will be the keynote speaker at next year's Independent... Continue reading at The Bookseller

[ The Bookseller | 2011-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james daunt #keynote speaker


Vann switches to Heinemann

Written By: Charlotte Williams Publication Date: Fri, 11/11/2011 - 11:16 William Heinemann has acquired two novels and a non-fiction work by David Vann, author of Legend of a Suicide and Caribou Island, with the author moving from Penguin. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author moving #non-fiction work