Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
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John Smith and OUP win at APS Conference

John Smith & Son academic booksellers and Oxford University Press each scooped two awards at... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #john smith

Kobo plans marketing push to bolster British sales

E-bookseller Kobo plans to grow device sales in the UK with a strong marketing push towards the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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Edinburgh World Writers' Conference to launch in August

The Edinburgh International Book Festival and the British Council are launching the Edinburgh... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #british council

IPG conference: 'connectivity' crucial

Marketing and selling digital content were the topics on the agenda at the opening day of the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #opening day #ipg conference

Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor &mdash; use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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Indian book market in "rapid growth"

The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rapid growth

Speakers confirmed for IPG conference

The Independent Publishers Guild has confirmed more speakers for next month's 50th annual... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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A Closing on the Roger Smith Cookbook Conference

Already in the works are plans for the second annual conference… so stay tuned for further details in the coming months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #coming months #stay tuned

Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #self-published writers #self-published authors

Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #office walls

Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jeff kinney #cabin fever #wimpy kid #marketing campaign

Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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Harvill Secker switches to Plan D

Harvill Secker has acquired rights to a thriller imagining a world where the Berlin Wall had... Continue reading at The Bookseller

[ The Bookseller | 2012-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #berlin wall #acquired rights #harvill secker

The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaign #membership program

W H Smith ‘won market share’ at Christmas

W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at The Bookseller

[ The Bookseller | 2012-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #market share #christmas period

Recession fails to bite children's market

Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book-buying behavior #hybrid market #digital books