Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
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Other news stories related to: "Marketing and Publicity Conference 2019: The off switch"


Public vote opens for eBooks by Sainsbury's award

Books including There’s Something I’ve Been Dying to Tell You by Linda Bellingham (Hodder), The Ocean at the End of the Lane by Neil Gaiman (Headline) and The Paying Guests by Sarah Waters (Little, Brown) are among the titles vying to be named eBooks by Sainbury’s ebook of the year. There are... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public poll #titles vying #sarah waters #paying guests #books including #named ebooks


UK’s FutureBook Conference 2014: The Penguin Random House Show!

The Bookseller's Futurebook conference found the UK publishing industry focused on issues of marketing, ebook subscriptions and direct sales, among others. The post UK’s FutureBook Conference 2014: The Penguin Random House Show! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #direct sales #ebook subscriptions #post uk


Cashmore: 'Let marketers take risks'

Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #telling stories #panel session


FutureBook Conference 2013 Highlights

Watch highlights from the 2013 FutureBook Conference. Book your place for this year's conference here Continue reading at The Bookseller

[ The Bookseller | 2014-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #watch highlights


Expanding the International Rights Market for Children’s Books

A new breed of independent foreign rights professionals specialized in children’s book rights sales has emerged, and they are finding new homes abroad for kids' literature. The post Expanding the International Rights Market for Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books appeared #post expanding


Hachette UK Sees Flux in Global Rights Markets

Jason Bartholomew reports on international rights markets for Hachette books. Germany is a stalwart, southern Europe suffers and emerging markets are rising. The post Hachette UK Sees Flux in Global Rights Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #emerging markets #hachette books


Cygnus Continues Sell Off, Divests Public Safety Group

Cygnus continued its piece-by-piece sell off Monday, sending its public safety and transportation divisions to SouthComm. Terms weren't disclosed. The deal includes 11 magazines, seven trade shows and seven digital properties. Cygnus says all employees moving to new ownership will be retained. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital properties #trade shows #terms weren


Derek Jeter Steps Off the Baseball Diamond and Into Content Marketing

What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age

[ Advertising Age | 2014-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #rapid growth #traditional media


Nick Gibb to speak at PA education conference

Minister for schools Nick Gibb will talk about the government’s plans for educational reform at the PA/BESA Education conference later this month.   The conference is organised by the Publisher’s Association (PA) in partnership with the British Educational Suppliers Association (BESA) and is... Continue reading at The Bookseller

[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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Mass Market Paperback: Not Dead Yet

When sales of ebooks doubled in 2011 over 2010, it seemed as if the mass market paperback format might quickly sink into oblivion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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Halloween 'bigger than ever' for children's market

Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that... Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #time period #previous fortnight #28th september #volume sales


Orion creates group publicity department

Orion has created a new group publicity department, to be headed by Helen Richardson, who takes on the role of group publicity and communications director. The new department will comprise of two teams – a non-fiction team led by deputy publicity director Elizabeth Allen, and a fiction team led... Continue reading at The Bookseller

[ The Bookseller | 2014-10-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #communications director #group publicity #helen richardson


Will Amazon Disrupt Sweden’s Book Market?

Sweden's book market is bracing for the launch of Amazon, where ebooks are hamstrung by high taxes and print books are still relatively affordable. The post Will Amazon Disrupt Sweden’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print books #high taxes #book market


Fake news site National Report: ‘We’re doing a public service’

Is National Report a menace or a public good? Fake news publishers are taking advantage of how people read and share news. But National Report says its doing good work. The post Fake news site National Report: ‘We’re doing a public service’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #people read #taking advantage #public good #public service


German Publishers Bow To Google’s Market Power In Ongoing Text Snippets Fight

A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #display snippets #search giant #search results #german publishers #market power


Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #promote books #harpercollins uk


It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #banner ad #content producers


Aspen Institute Report Urges Public Library Transformation

A new report from the Aspen Institute looks at the importance of U.S. public libraries, and how they can change and improve to meet new roles in the 21st Century. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #21st century #public libraries


In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad agency #produce content #in-house team #announce monday


CONTEC Conference 2014: Big Data’s Crystal Ball

At the Frankfurt Book Fair's CONTEC conference, Viktor Mayer-Schönberger spoke about how big data can revolutionize publishers' products, services and insights. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #contec conference #crystal ball #big data