Marie Claire is becoming the latest publisher to seek an alternative to Apples walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look thats designed for the tablet. Marie Claire created the site using technology company Onswipe, which expects to roll it out to other devices as well. Jason Baptiste, CEO of Onswipe, said the platform appeals to publishers desire to build a tablet audience without giving up control to the App Store. He said Onswipe is optimizing sites for Forbes, Slate and Ziff-Davis, too. [Publishers] have done a great job with apps, but advertisers want scale, Baptiste said. And publishers have that scale on the Web. Its by far the most [common] activity on tablet devices. Why not take advantage of that instead of having to deal with the headaches of the App Store? Marie Claire hasnt pulled out of the App Store, and chief revenue officer Nancy Berger Cardone said the magazines app is still very important. But these are uneasy times for Apple. When the iPad launched a year ago, publishers rushed to throw up digital editions on the device, hoping consumer and ad revenue would follow. But the universe of tablet owners, while growing, remains small, and app download numbers are low. Plus, Apple has rankled publishers by taking 30 percent of the revenue from their App Store sales and withholding consumer data thats seen as critical to getting advertisers on board. And, as much as Steve Jobs... Continue reading at 'AdWeek'
[ AdWeek | 2011-06-21 00:00:00 UTC ]
News tagged with:
#sell subscriptions
#digital magazines
#american express
The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newsstand app
While many libraries are now checking out ebooks and digital audiobooks in addition to physical media, the Eau Claire library is taking things a step further by lending out iPads themselves. Continue reading at AllThingsD
[ AllThingsD | 2011-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple ipad
#digital audiobooks
#physical media
Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale of content on its devices. But those who have railed against Apple's hard-headedness are... Continue reading at AdWeek
[ AdWeek | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long term
#gregg hano
#popular science
#vast majority
Written By: Bookseller Staff Publication Date: Tue, 23/08/2011 - 09:10 Several US law firms have now filed lawsuits against Apple and major US publishers alleging what one described as a "horizontal conspiracy" to fix and increase the price of ebooks in the US. One firm also now moved for the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#law firms
The digital edition of Readers Digest is now available for purchase through the App Store, the publisher announced today. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital edition
#readers digest
#app store
A class-action lawsuit accuses Apple of working with publishers to raise the cost of ebooks. Continue reading at PC World
[ PC World | 2011-08-11 00:00:00 UTC ]
More news stories like this |
Written By: Philip Jones Publication Date: Wed, 10/08/2011 - 09:40 FIve US publishers and Apple have been named in a US lawsuit alleging the companies "illegally fix prices of electronic books" and that the five publishers "forced Amazon to abandon its discount pricing and adhere to a new... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#electronic books
#agency model
Steve Jobs was wrong. People love to read on the iPad. Lets hope newspaper publishers dont ruin it for everyone. Continue reading at PC World
[ PC World | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#steve jobs
#people love
Written By: Lisa Campbell Publication Date: Wed, 10/08/2011 - 15:45 Amazon has launched a Kindle Cloud Reader app, just two weeks after it, along with other ebooksellers, was forced to remove links to its Kindle store from its native app by Apple. The company said the new tool could be used... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle store
#kindle books
The ebook seller released an app meeting Apple's new policies but also announced plans to build an HTML5 e-reading app that will work in the iOS browser that it'll control itself, with no requirement that it follow Apple's rules. Continue reading at PC World
[ PC World | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#announced plans
Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:14 Amazon has followed digital manufacturer Kobo and retailer Branes & Noble in complying with Apple's app purchasing rules. The retailer removed the "shop button that sent consumers to its site to buy ebooks on Monday... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buy ebooks
#barnes noble
The Google Books iOS app is now in line with Apple's newly enforced rules that ban links bypassing Apple's own in-app purchase mechanism, which means Apple can retain its 30 percent cut. Continue reading at PC World
[ PC World | 2011-07-26 00:00:00 UTC ]
More news stories like this |
Written By: Philip Jones Publication Date: Mon, 25/07/2011 - 09:45 Kobo has removed the direct e-bookselling links from its Apple apps, following new rules brought in by Apple earlier this year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-25 00:00:00 UTC ]
More news stories like this |
Written By: Graeme Neill Publication Date: Mon, 25/07/2011 - 15:44 Summersdale has bought world rights to a book about anorexia by Emma Woolf, the writer of the Sunday Times column An Apple a Day. Commissioning editor Jennifer Barclay bought the rights from Sarah Such of Sarah Such Literary... Continue reading at The Bookseller
[ The Bookseller | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agency
Apple's contact information page in the iOS 5 address book has a field not just for Twitter, but also offers space to add friends' handles on Facebook, Flickr, LinkedIn and Myspace. Continue reading at AllThingsD
[ AllThingsD | 2011-06-10 00:00:00 UTC ]
More news stories like this |
Maybe Apple isnt so untouchable after all. The device maker, which has been locked in a battle with publishers, made a surprise concession recently, dropping a pricing requirement for its App Store that irked publishers. Before, publishers couldn't undercut the subscription price they offered... Continue reading at AdWeek
[ AdWeek | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital editions
#gregg hano
#vice president
#popular science
#digital version
Apple has changed its rules for in-app subscriptions and content access in the App Store. Reports are indicating that the most significant change is access to content purchased outside of the app without a corresponding in-app subscription requirement, and a concomitant relaxation of pricing... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app store
#significant change
Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stronger position
#follow suit
#digital business
At an Apple conference held in San Francisco on June 6, Apple introduced iOS 5, the latest version of its mobile operating system, which now includes the Newsstand, a virtual set of shelves that display users subscriptions with the latest issues of magazine titles. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest version
#latest issues
#magazine titles
Magazine giant Conde Nast has reached an agreement with Apple, Inc. on digital subscriptions of The New Yorker and seven other titles that will debut in the next few weeks. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital subscriptions