Marie Claire's Anti-Apple Maneuver

Marie Claire is becoming the latest publisher to seek an alternative to Apple’s walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look that’s designed for the tablet. Marie Claire created the site using technology company Onswipe, which expects to roll it out to other devices as well. Jason Baptiste, CEO of Onswipe, said the platform appeals to publishers’ desire to build a tablet audience without giving up control to the App Store. He said Onswipe is optimizing sites for Forbes, Slate and Ziff-Davis, too. “[Publishers] have done a great job with apps, but advertisers want scale,” Baptiste said. “And publishers have that scale on the Web. It’s by far the most [common] activity on tablet devices. Why not take advantage of that instead of having to deal with the headaches of the App Store?” Marie Claire hasn’t pulled out of the App Store, and chief revenue officer Nancy Berger Cardone said the magazine’s app is still “very important.” But these are uneasy times for Apple. When the iPad launched a year ago, publishers rushed to throw up digital editions on the device, hoping consumer and ad revenue would follow. But the universe of tablet owners, while growing, remains small, and app download numbers are low. Plus, Apple has rankled publishers by taking 30 percent of the revenue from their App Store sales and withholding consumer data that’s seen as critical to getting advertisers on board. And, as much as Steve Jobs... Continue reading at 'AdWeek'

[ AdWeek | 2011-06-21 00:00:00 UTC ]
News tagged with: #sell subscriptions #digital magazines #american express

Other Publishing stories related to: 'Marie Claire's Anti-Apple Maneuver'


Can Apple’s Vision Pro Usher In a New Era for Reading?

Imagine following Harry Potter’s adventures while the gothic library of Hogwarts glows in the background. Apple’s latest VR headset suggests that future may be near. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


Shop the best Amazon Prime Day tech deals before the sale ends at midnight — Top picks from Apple, Anker, Dyson and more

The Amazon Prime Day sale ends tonight, but don't think that all opportunities to save have come and gone. In typical Amazon fashion, most of the best Prime Day deals on day one of the sale remain the best offers now on day two — if they didn't sell out already, that is. Thankfully, many of the... Continue reading at Engadget

[ Engadget | 2024-07-17 23:00:36 UTC ]
More news stories like this | News stories tagged with: #kindle #yahoo life #entry-level kindle #compact design


The best Amazon Prime Day deals end tonight — Shop our top picks from Apple, Sonos, Anker and more

Amazon Prime Day 2024 will be over in a few hours, but there's still time to save on some of our favorite gadgets. As to be expected, the best Prime Day deals from day one of the sale remain the best offers now on day two — if they didn't sell out already, that is. We haven't seen a ton of sold... Continue reading at Engadget

[ Engadget | 2024-07-17 17:35:46 UTC ]
More news stories like this | News stories tagged with: #kindle #yahoo life #fitness trackers #mopping capabilities #storage bag #detangling comb #long barrels #bundle includes #storage case


Apple’s Música Mexicana Film Is a Surreal Adventure

After releasing a Japanese manga adaptation earlier this year, Apple continues to take its long-running and celebrated "Shot on iPhone" campaign on a world tour with a surreal adventure set in Mexico. "Suerte!" ("luck" in English), by agency TBWA\Media Arts Lab Latam,... Continue reading at AdWeek

[ AdWeek | 2024-07-15 16:17:22 UTC ]
More news stories like this | News stories tagged with: #manga #agency tbwa #world tour


Sweden’s Marie Tomičić: A Small Publisher Goes Green

Small publishers can contribute to the green transition, publisher Marie Tomičić says: 'Connect the change to your brand.' The post Sweden’s Marie Tomičić: A Small Publisher Goes Green appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-11 18:30:22 UTC ]
More news stories like this | News stories tagged with: #small publisher #small publishers #post sweden


Engadget Podcast: The fallout from Apple’s WWDC 2024 and Summer Game Fest

This week has felt like a month worth of news, now that we've wrapped up Apple's WWDC 2024 and Summer Game Fest in LA. In this episode, Cherlynn and Devindra discuss their final thoughts on Apple Intelligence and the company's upcoming software, and they chat about some of our coverage... Continue reading at Engadget

[ Engadget | 2024-06-14 11:30:57 UTC ]
More news stories like this | News stories tagged with: #guilty pleasure #perfect match #reality shows #gabrielle zevin #audio book #harry potter


Jennifer Kabat on the Parallels Between the 1840s Anti-Rent Wars and the January 6th Insurrection

The Eighth Moon: A Memoir of Belonging and Rebellion is a deep consideration of land, ownership, and civil society tracking the histories of an author and area in upstate New York. Jennifer Kabat studies time in a continuous present, watching the past bleed onto now. That blood is from the... Continue reading at Electric Literature

[ Electric Literature | 2024-06-14 11:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #memoir


WWDC 2024: What we expect to come out of Apple's Keynote, and how to watch

It'll soon be Apple's turn to talk about its next major operating system updates, giving developers a chance to get their apps ready ahead of a broad rollout this fall. The company's Worldwide Developers Conference is right around the corner. Apple is sure to reveal some of the main features of... Continue reading at Engadget

[ Engadget | 2024-06-06 19:04:01 UTC ]
More news stories like this | News stories tagged with: #rumor mill #minor iteration #massive overhaul #platforms state #craig federighi #al hit #start discussing #apple-focused journalists #ebooks


Apple WWDC 2024: What we expect including iOS 18 updates, AI and more

It'll soon be Apple's turn to talk about its next major operating system updates, giving developers a chance to get their apps ready ahead of a broad rollout this fall. The company's Worldwide Developers Conference is right around the corner. Apple is sure to reveal some of the main features of... Continue reading at Engadget

[ Engadget | 2024-06-04 16:29:40 UTC ]
More news stories like this | News stories tagged with: #charging port #facetime chats #biggest screen #include australia #south korea #rumor mill #minor iteration #massive overhaul #platforms state #craig federighi #al hit #start discussing #apple-focused journalists #ebooks


Marvel’s making an ‘interactive story’ based on the What If...? show for Apple Vision Pro

As a bona-fide hater of actual reality, virtual reality is very appealing to me. However, I’m not that into 100 hour AAA games like Asgard’s Wrath 2 or Half Life: Alyx. I’m into short interactive experiences that can’t be had anywhere else. Good news for me? The Apple Vision Pro is getting a... Continue reading at Engadget

[ Engadget | 2024-05-08 18:39:58 UTC ]
More news stories like this | News stories tagged with: #winter soldier #anthology series #anthology


News Corp quotes anti-immigration TikToker but fails to reveal ex-One Nation MP adviser role

Daily Telegraph featured Jordan Knight as a spokesperson for his self-founded Migration Watch• Follow our Australia news live blog for latest updates• Get our morning and afternoon news emails, free app or daily news podcastAn anti-immigration TikToker was featured in the Daily Telegraph as a... Continue reading at The Guardian

[ The Guardian | 2024-05-04 00:00:27 UTC ]
More news stories like this | News stories tagged with: #latest updates #free app #daily telegraph #social housing #south wales #news corp


Mary Beth Thomas Out as HarperCollins Offers Sales Buyouts

Mary Beth Thomas, the v-p and director of independent retail sales at HarperCollins, has left the company, PW can confirm. In addition, HarperCollins is offering a voluntary buyout program for salespeople, according to a person familiar with the matter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #person familiar #harpercollins


Met police to pay ‘five-figure sum’ to French publisher arrested under anti-terror laws

Exclusive: Ernest Moret was held en route to a book fair amid fears police are using counter-terrorism powers to target activistsA French publisher who was arrested in London by counter-terror officers has been awarded “substantial” damages by the Metropolitan police, as new figures reveal... Continue reading at The Guardian

[ The Guardian | 2024-04-29 06:00:25 UTC ]
More news stories like this | News stories tagged with: #ernest moret #london book #book fair #french publisher


Ryan Gosling and Miller/Lord’s Project Hail Mary could be the sci-fi event of 2026

Do you like rip-roaring science fiction books? Do you like movies? Then you are in for a treat in, well, two years. Amazon MGM Studios just set a release date of March 20, 2026 for Project Hail Mary, according to Deadline. It’s based on the Andy Weir novel of the same name, which was one of our... Continue reading at Engadget

[ Engadget | 2024-04-19 17:44:40 UTC ]
More news stories like this | News stories tagged with: #tv shows #ve read #book called #science fiction


A Summary and Analysis of John Cheever’s ‘The Worm in the Apple’

By Dr Oliver Tearle (Loughborough University) The short stories of John Cheever (1912-82) are among the greatest American short stories of the twentieth century. His Collected Stories runs to 900 pages and contains tales which are by turns realist, borderline magic-realist, and downright... Continue reading at Interesting Literature

[ Interesting Literature | 2024-04-17 14:00:45 UTC ]
More news stories like this | News stories tagged with: #twentieth century #short story #short stories


A Summary and Analysis of ‘The Apple’ by H. G. Wells

By Dr Oliver Tearle (Loughborough University) Of all of the short stories by H. G. Wells (1866-1946), ‘The Apple’ is perhaps the most allegorical. First published in the Idler magazine in October 1896, the story concerns a schoolmaster who meets a man on a train; this man gives the teacher an... Continue reading at Interesting Literature

[ Interesting Literature | 2024-03-27 15:00:31 UTC ]
More news stories like this | News stories tagged with: #short stories