Marie Claire's Anti-Apple Maneuver

Marie Claire is becoming the latest publisher to seek an alternative to Apples walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look thats designed for the tablet. Marie Claire created the site using technology company Onswipe, which expects to roll it out to other devices as well. Jason Baptiste, CEO of Onswipe, said the platform appeals to publishers desire to build a tablet audience without giving up control to the App Store. He said Onswipe is optimizing sites for Forbes, Slate and Ziff-Davis, too. [Publishers] have done a great job with apps, but advertisers want scale, Baptiste said. And publishers have that scale on the Web. Its by far the most [common] activity on tablet devices. Why not take advantage of that instead of having to deal with the headaches of the App Store? Marie Claire hasnt pulled out of the App Store, and chief revenue officer Nancy Berger Cardone said the magazines app is still very important. But these are uneasy times for Apple. When the iPad launched a year ago, publishers rushed to throw up digital editions on the device, hoping consumer and ad revenue would follow. But the universe of tablet owners, while growing, remains small, and app download numbers are low. Plus, Apple has rankled publishers by taking 30 percent of the revenue from their App Store sales and withholding consumer data thats seen as critical to getting advertisers on board. And, as much as Steve Jobs... Continue reading at 'AdWeek'

[ AdWeek | 2011-06-21 00:00:00 UTC ]
News tagged with: #sell subscriptions #digital magazines #american express

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[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
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Manual on how to raise anti-racist children goes to Dialogue Books

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[ The Bookseller | 2020-07-15 20:25:41 UTC ]
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Mary Morris is best known for her travels, but she has plenty of lessons for life in isolation

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[ The Washington Post | 2020-07-15 13:39:04 UTC ]
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Court Lifts Gag Order on Mary Trump as S&S Releases ‘Too Much and Never Enough’

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[ Publishing Perspectives | 2020-07-14 10:05:51 UTC ]
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[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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Why the President Didn’t Want the World to Read Mary Trump’s Story

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[ Slate | 2020-07-09 19:25:33 UTC ]
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[ Los Angeles Times | 2020-07-09 18:03:41 UTC ]
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The real villain of Mary Trump’s family tell-all isn’t Donald. It’s Fred.

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[ The Washington Post | 2020-07-09 13:20:12 UTC ]
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[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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[ Publishing Perspectives | 2020-07-06 20:49:08 UTC ]
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[ Publishing Perspectives | 2020-07-01 13:49:34 UTC ]
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[ AdWeek | 2020-06-19 21:16:38 UTC ]
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[ The Millions | 2020-06-16 16:00:22 UTC ]
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