As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key fashion season, the Hearst Magazines title is introducing a contest on its Facebook page where readers can vote to win beauty and fashion products that have been chosen by the magazines editors. The Gotta Have It! contest will feature a different Marie Claire advertiser, like Michael Kors, YSL, and DKNY, each day for 30 days. To participate, readers have to like the product as well as the magazine, and the more people vote and like the products, the more publicity theyll generate for Marie Claires advertisers. The whole opportunity to like, shop and share is very big on the radar for marketers, said Nancy Berger Cardone, publisher of Marie Claire. Its definitely tapped into social shopping as a trend and the value clients put into editors picks. Also this week, Condé Nast will introduce a Web tool called Condé Nast Social Sidekick. It's a tool that cross-pollinates content from six of its fashion and beauty titles while letting advertisers tap into the most-shared editorial content from those titles. The content will be aggregated in a unit that will sit on each site and offer the space below to advertisers, who can use it to display their own content. Gucci is the first... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-29 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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After AOLs layoff of 900 staff last week (the U.S. division losing 300 members), the Huffington Post Media Group has begun hiring. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Felix Dennis has bought Mental Floss magazine. Dennis, founder of Maxim and owner and operator of The Week, is the chairman of Dennis Publishing. Mental Floss is a bimonthly trivia-based magazine founded by Will Pearson and Mangesh Hattikudurin, former students of Duke University, in 2000. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:04 Social media expert and author Jon Reed has urged independent publishers to join social networking sites, identifying them as a way of "levelling the playing field". read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Adobe introduced a proposal this week that would allow publishers to incorporate layouts similar to those used in magazines for websites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 15:05 The Big Green Bookshop has raised nearly half of its fundraising target to secure its future at the beginning of its appeal week. Owners of the London independent bookshop, Simon Key and Tim West, appealed to 1,000 loyalty... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 08:44 HMV Group has "substantially" backed a social networking site called aNobii, which aims to help readers find buy and share books. The website, www.anobii.com, has existed since 2006 but was bought recently by internet... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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The Association of Magazine Media (MPA) released a study following growth in magazine-created iPad Apps, tracking a decline from previous months numbers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-02 00:00:00 UTC ]
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Beginning Tuesday, Random House will join other major book publishers in selling its ebooks using the so-called agency model, setting its own prices for ebooks while the retailer takes a commission. Continue reading at The New York Times
[ The New York Times | 2011-03-01 00:00:00 UTC ]
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Written By: Laura Richards Publication Date: Tue, 01/03/2011 - 14:59 Man Booker winner Howard Jacobson has dismissed social networking sites Facebook and Twitter, claiming both sites "will be the death of us". In an interview on Sky Arts' "The Book Show", The Finkler Question author confessed... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Beginning in March, ebooks from HarperCollins may be lent by public libraries only 26 times before the license expires. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 25/02/2011 - 08:45 The UK's big four publishing groupsPenguin, Hachette, Random House and HarperCollinscould be the worst hit in terms of exposure to the ANZ market according to Nielsen BookScan data, following REDgroup's collapse in... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 25/02/2011 - 08:38 The Big Green Bookshop is appealing to 1,000 of its loyal customers to help secure its future by buying one book each. Owners Simon Key and Tim West of the indie in Wood Green, North London, have also set up an online donation... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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The Royal Mail's request to increase the amount it can charge for bulk mail has been slammed as a "shortsighted" move that could cause long-term damage to the magazine business by Barry McIlheney, chief executive of the Professional Publishers Association (PPA). Continue reading at Media Week
[ Media Week | 2011-02-23 00:00:00 UTC ]
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Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Googles open, less expensive and less trafficked vehicle. Continue reading at The New York Times
[ The New York Times | 2011-02-21 00:00:00 UTC ]
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Rockville, MDB-to-b media company Access Intelligence announced today the acquisition of Red 7 Media, owner of Folio: Magazine and several other leading media brands. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
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As Meghan O'Rourke reported here last week, VIDA, an organization for women writers, has released a tally of male and female bylines for the 2010 run of 14 high-end, literary-oriented magazines. Despite a couple of relatively bright spots (the New York Times Book Review surprisingly being one),... Continue reading at Slate
[ Slate | 2011-02-12 00:00:00 UTC ]
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By Tim Conneally, Betanews Yahoo on Thursday announced that it will soon debut a new magazine-style method of digital content delivery especially aimed at touchscreen mobile devices like tablets and smartphones called Livestand."Publishers and advertisers must expand their content to [phones and... Continue reading at Betanews
[ Betanews | 2011-02-11 00:00:00 UTC ]
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New York City-based Dorchester Media LLC is fielding offers for the assets of its Lifestyle Entertainment Teen Magazine and Romance Groups. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-09 00:00:00 UTC ]
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