Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]

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Major Public Library System Will Boycott Macmillan E-books

The King County (WA) Library System, the nation's top digital-circulating library, has said it will stop buying new release Macmillan e-books once a two-month embargo begins next month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-15 04:00:00 UTC ]
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Adapt or fail: The shifting nature and evolution of customer identity

In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at Advertising Age

[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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The 2019 National Book Award Finalists are…

Here are the 25 finalists up for the National Book Awards in of Fiction, Nonfiction, Poetry, Translated Literature, and Young People’s Literature: Finalists for Fiction: Susan Choi, Trust Exercise Henry Holt and Company / Macmillan Publishers Kali Fajardo-Anstine, Sabrina & Corina: Stories... Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-08 14:40:58 UTC ]
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The Week in Libraries: October 4, 2019

A federal court delivers a mixed decision on net neutrality; OCLC hosts its annual Library Futures Conference; and library supporters continue to hammer Macmillan over its e-book embargo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
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New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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2019 National Book Award for Translated Literature Longlist Announced

News and Events The Editors of WLT Today the New Yorker announced the longlist for the National Book Award for Translated Literature. With such a wealth of talent on display, we don’t envy the judges’ task. To aid you, the reader, in appreciating the... Continue reading at World Literature Today

[ World Literature Today | 2019-09-17 16:53:18 UTC ]
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Macmillan bags new Ladybird series book from Donaldson and Monks

Macmillan Children’s Books has bagged a new book in the What the Ladybird Heard series from Julia Donaldson and Lydia Monks. Continue reading at The Bookseller

[ The Bookseller | 2019-09-17 01:54:19 UTC ]
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Industry Notes: Amy Einhorn Named Macmillan Henry Holt’s President and Publisher

The publisher of Flatiron Books now leads Macmillan's Henry Holt. And New York's Scandinavia House hosts a reception for Frankfurt Guest of Honor Norway. The post Industry Notes: Amy Einhorn Named Macmillan Henry Holt’s President and Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-16 19:38:39 UTC ]
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Librarians Launch National Campaign to Oppose Macmillan’s Library E-book Embargo

“ALA’s goal is to send a clear message to Macmillan CEO John Sargent,” said ALA executive director Mary Ghikas, announcing the launch of a national e-book advocacy campaign. "Libraries have millions of allies out there, and we’re inviting them to take action.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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Price promoted to associate publisher at Macmillan Children's Books

Macmillan Children’s Books communications director Alyx Price is being promoted to associate publisher at the firm. Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 14:31:29 UTC ]
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Breaking the Workbook Mold: Spotlight on TinkerActive

Active kids are happy kids. And Odd Dot, a new imprint of Macmillan Children’s Publishing Group, is keeping kids engaged and learning through play with its line of TinkerActive Workbooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-19 04:00:00 UTC ]
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Macmillan’s New Library Ebook Lending Model and its Effect on Libraries

Macmillan Publishers recently announced a two month embargo on all newly published e-book titles. This will greatly effect libraries. Continue reading at Book Riot

[ Book Riot | 2019-08-12 10:34:07 UTC ]
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Macmillan Education Schools Division to withdraw from Australia market

Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller

[ The Bookseller | 2019-08-09 08:49:23 UTC ]
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Edward Snowden's memoir was handled as a covert project by his publisher

Metropolitan Books, an imprint of Macmillan Publishers, announced Thursday that Edward Snowden's "Permanent Record" will be released on Sept. 17. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-08-01 19:04:36 UTC ]
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Macmillan scoops Snowden memoir in global deal

Pan Macmillan has scooped NSA whistleblower Edward Snowden’s "incredible" memoir as part of a global deal by Macmillan Publishers. Continue reading at The Bookseller

[ The Bookseller | 2019-08-01 17:23:10 UTC ]
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Edward Snowden’s memoir will be published in September.

Metropolitan Books, an imprint of Macmillan, will release a memoir by NSA whistleblower Edward Snowden titled Permanent Record in September, the publisher announced Thursday. The project has been cloaked in secrecy for the last year; the Associated Press reported Thursday that the book was... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-01 16:03:07 UTC ]
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Macmillan Announces Acquisition and Pub Date of Snowden Memoir

'Permanent Record,' a memoir by former CIA agent Edward Snowden, will be published globally by Macmillan on September 17. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-01 04:00:00 UTC ]
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After Tor Experiment, Macmillan Expands Embargo on Library E-books

In a memo to authors and agents, Macmillan CEO John Sargent asserted that 45% of Macmillan’s U.S. “e-book reads” were now 'being borrowed for free' from libraries," and said the publisher's new terms are "designed to protect the value of your books during their first format publication." Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-25 04:00:00 UTC ]
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Win A $250 Barnes & Noble Gift Card!

We’ve got a $250 gift card for Barnes & Noble up for grabs, courtesy of Macmillan’s eDeals Newsletter! The Macmillan ... Continue reading at Book Riot

[ Book Riot | 2019-07-02 20:30:47 UTC ]
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