Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]

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Morpurgo and Theroux sign up for poetry anthologies

Michael Morpurgo and Paul Theroux are among the writers and public figures introducing a new series of themed poetry anthologies from the Macmillan Collector's Library.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 11:41:33 UTC ]
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Industry Notes: Macmillan Learning Announces Its 2019 Bedford New Scholars Advisors

As the Macmillan Learning advisory board members called Bedford New Scholars work with the publishing house, the program can work as a kind of fellowship that might interest some graduates in publishing careers. The post Industry Notes: Macmillan Learning Announces Its 2019 Bedford New Scholars... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-21 05:10:09 UTC ]
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Curtis, Minckler Up at PRH

Erica Curtis has been named director of marketing strategy, in addition to her prior roles, on Penguin Random House's consumer marketing development team. Max Minckler joins the team as senior director of consumer insights. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
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Macmillan US closes self-publishing platform Pronoun

Macmillan Publishers in the US is closing its self-publishing platform, Pronoun, bought in May of last year.  Continue reading at The Bookseller

[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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James Comey gets a book deal

James Comey, the FBI director whose firing by President Trump earlier this year set off a political firestorm, will publish a book next spring with Flatiron Books, a division of Macmillan Publishers. Comey served as FBI director from 2013 until he was fired by Trump on May 9, 2017. He learned he... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-08-02 00:00:00 UTC ]
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Macmillan Heads Downtown, Leaving Flatiron Building

Macmillan Publishers has signed a 20-year lease at 120 Broadway, called the "Equitable Building," in lower Manhattan, and will leave Chelsea's iconic Flatiron Building. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-01 00:00:00 UTC ]
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Macmillan US acquires self-publishing platform Pronoun

Macmillan Publishers in the US has acquired NYC-based self-publishing platform Pronoun for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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PRH's Weisberg Named President of Macmillan

Don Weisberg is stepping down as president of Penguin Young Readers Group to become president of Macmillan Publishers U.S. He will be succeeded at Penguin by Jen Loja who has been senior v-p and associate publisher of the young readers group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-19 00:00:00 UTC ]
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Malley in comms role at Booktrust

Novelist Gemma Malley has been appointed as Booktrust’s new director of communications. Malley has previously led communications and marketing at Ofsted, the Chartered Institute of Management Accountants and Universities UK, and is the author of the YA Declaration series for Bloomsbury... Continue reading at The Bookseller

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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Job Moves: June 20, 2014

Heather Fain has been appointed senior v-p, director of marketing strategy, a new central marketing function within HBG. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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Distribution: Macmillan and Guinness Agree

Macmillan Publishers has entered into an agreement with Guinness World Records for the sales, distribution and fulfillment of their titles in the U.S, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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Macmillan and 21st Century in Chinese joint venture

Macmillan Publishers and 21st Century Publishing House Co. have launched the Macmillan Century... Continue reading at The Bookseller

[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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Beyond 'Event' Book Marketing

How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
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