Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
News tagged with: #marketing strategy #macmillan publishers #data analysis #web development #macmillan

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How Instagram recruits college football teams to market Stories

Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday

[ Digiday | 2016-11-29 00:00:00 UTC ]
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Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue

Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday

[ Digiday | 2016-11-28 00:00:00 UTC ]
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Blackwell's restructures senior team after hiring Dean Drew

Blackwell’s has hired Dean Drew to the newly-created role of sales and marketing director following a restructure of the bookseller’s senior management team. Continue reading at The Bookseller

[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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Phoenix digital marketing firm lays off 100 as it discontinues direct sales

Phoenix-based digital marketing firm G/O Digital has laid off less than 100 employees today as it discontinued its direct sales business unit. G/O Digital CEO Tim Fagan said his company, which used to be part of Gannett Publishing Services and now is part of McLean, Virginia-based Tegna Inc.,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-11-18 00:00:00 UTC ]
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9 Eye-Opening Digital Marketing Stats From the Past Week

It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek

[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Digital Census: 'self-published writers to grow ebook market share'

Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller

[ The Bookseller | 2016-10-13 00:00:00 UTC ]
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McAleer leaves Walker after licensing team restructure

Helen McAleer is stepping down from her role as chief global development officer and m.d. of Walker Productions, which is part of the Walker Books Group. Continue reading at The Bookseller

[ The Bookseller | 2016-08-13 00:00:00 UTC ]
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7 Digital Marketing Stats That Grabbed Our Attention This Week

Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek

[ AdWeek | 2016-08-05 00:00:00 UTC ]
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8 Eye-Opening Digital Marketing Stats From the Past Week

The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days.  1. If social is any indication, Hillary is in... Continue reading at AdWeek

[ AdWeek | 2016-07-28 00:00:00 UTC ]
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7 Intriguing Digital Marketing Stats From the Past Week

From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek

[ AdWeek | 2016-07-01 00:00:00 UTC ]
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S&S Children's wins BMS 'best marketing team' of year

Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller

[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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London Digital 2016: The Markets to Open 2016 Frankfurt Book Fair

Last year the Frankfurt Book Fair and Publishing Perspectives launched a new conference, the Markets: Global Publishing Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Macmillan's Imprint Acquires Digital Tween Property 'SpacePop'

Imprint, a new imprint of Macmillan Children's Publishing Group, has acquired the global master publishing rights to 'SpacePop,' a series of digitally distributed animated shorts, from Genius Brands International. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-21 00:00:00 UTC ]
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How Publishers Are Marketing Digital Audiobooks

Publishers are trying different marketing techniques to differentiate their audiobooks in a crowded market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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8 Intriguing and Fun Digital Marketing Stats From the Past Week

The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a... Continue reading at AdWeek

[ AdWeek | 2015-11-10 00:00:00 UTC ]
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9 Intriguing and Fun Digital Marketing Stats From the Past Week

With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Thoughts on the Digital Market for US Illustrated Books (Part 4)

The continuation of our series on illustrated book publishing in the US looks at the digital market, where sales pale compared to print counterparts. The post Thoughts on the Digital Market for US Illustrated Books (Part 4) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-28 00:00:00 UTC ]
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14 Interesting Digital Marketing Stats From the Past Week

The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek

[ AdWeek | 2015-06-22 00:00:00 UTC ]
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Ebook Distributors Meet to Discuss Common EU Digital Market

In Madrid, several top ebook distributors meet to discuss mutual challenges in book publishing and the possibility of a common European digital market. The post Ebook Distributors Meet to Discuss Common EU Digital Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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EC to reveal plans for 'digital single market'

The European Commission is today (6th May) set to reveal plans for the “digital single market”, to remove barriers to online services across Europe. The plans would mean that customers across the European Union could all access the same digital services and products, including ebooks and... Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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