Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
News tagged with: #marketing strategy #macmillan publishers #data analysis #web development #macmillan

Other Publishing stories related to: 'Macmillan Restructures Central Digital Marketing Team'


Progression for Macmillan's Africa authors

Written By: Benedicte Page Publication Date: Fri, 19/08/2011 - 13:52 Authors of Macmillan titles put on hold during the recent Serious Fraud Office investigation say they have been given a "glimmer of hope" for the future, with "sensible" discussions now beginning with the publisher after... Continue reading at The Bookseller

[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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US indies lead the way on digital royalty shift

Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 15:01 Publishers are becoming more flexible on ebook royalty rates, as UK agents receive offers of 30%–35% of net receipts as standard from some US publishers. A P Watt agent Caradoc King said he was recently receiving offers... Continue reading at The Bookseller

[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Digital rates could dissuade authors from writing - Swift

Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 12:10 Man Booker-winning author Graham Swift has said there is a danger aspiring writers may be put off from writing if the rates they are paid decrease in the digital age. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital rates #digital age


Digital companies "have stranglehold on publishing"

Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 15:35 Canadian novelist Kate Pullinger has said the power of Amazon, Apple and Google has put publishers in a "difficult situation". read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital companies #put publishers #difficult situation


Waterstone's to strengthen buying team

Written By: Lisa Campbell and Graeme Neill Publication Date: Fri, 19/08/2011 - 08:55 Waterstone's is shaking up its buying team, seeking people for its new regional commercial and buying posts as it begins to move from local to central buying. Current Waterstone's staff have been asked to... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell #buying team


Indigo sales: digital hike, print decline.

Written By: Lisa Campbell Publication Date: Thu, 11/08/2011 - 09:20 Canadian retailer Indigo Books & Music has reported 170% acceleration in digital sales growth, but blamed a drop in overall revenue for its first quarter on declining physical book sales. Indigo attributed the hike in its... Continue reading at The Bookseller

[ The Bookseller | 2011-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print decline #digital business #2nd july


From "Most Effective Digital Mag Brands" to "7 Magazine Web Sites That Suck"

Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience


July retail growth "modest", amid poor book market

Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modest improvement #lowest level


Publishers need to "stand firm" against digital giants

Written By: Graeme Neill Publication Date: Mon, 08/08/2011 - 16:08 Literary agent Andrew Wylie has said publishers need to "stand firm" in the face of digital companies like Amazon and Apple or risk being locked into an insupportable business model that is unable to reward writers. In an... Continue reading at The Bookseller

[ The Bookseller | 2011-08-08 00:00:00 UTC ]
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Macmillan New Writing to continue after Atkins departure

Written By: Charlotte Williams Publication Date: Fri, 05/08/2011 - 08:30 Pan Macmillan's Macmillan New Writing scheme will continue despite the head of the imprint leaving the company. Will Atkins, who worked at Pan Macmillan for five years and was its editorial director for fiction, has left... Continue reading at The Bookseller

[ The Bookseller | 2011-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #literary fiction #founding editor


Digital and high r.r.p.s hitting hardback sales

Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 05/08/2011 - 09:00 Publishers and independent booksellers are stressing the importance of "working harder" on hardback fiction titles, as sales of the format fell by £3.2m over the first half of 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Digital sales double at S&S, international "booming"

Written By: Graeme Neill Publication Date: Wed, 03/08/2011 - 09:20 Digital sales more than doubled at Simon & Schuster in its second-quarter but did not offset the decline in print. However, the publisher reported an increase in profits of 12% off the back of the shift to digital and... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Financial Times Grows Paid Digital Subs 34 Percent in First Half 2011

While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Ebury reveals 'Less Ordinary' digital list

Written By: Charlotte Williams Publication Date: Tue, 02/08/2011 - 09:03 Ebury has launched a digital imprint, initially focusing on abridged versions of Ebury's narrative non-fiction titles, called Lives Less Ordinary. Deputy publisher Andrew Goodfellow is behind the new range of digital... Continue reading at The Bookseller

[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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Rasmussen new Macmillan Children's Books m.d.

Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 15:54 Macmillan Children's Books has appointed current Carlton Publishing m.d. Belinda Rasmussen to the role of publisher. She will report directly to Pan Macmillan m.d. Anthony Forbes Watson, and will join the Pan Macmillan... Continue reading at The Bookseller

[ The Bookseller | 2011-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #report directly #pan macmillan #start date #publishing programme #ebook list


Penguin's sales and profits fall in first half as digital rises

Written By: Charlotte Williams Publication Date: Fri, 29/07/2011 - 09:30 Penguin reported lower sales and profits in the first half of 2011 as it adjusted to the "unprecedented challenges" afflicting the publishing sector including the loss of high street booksellers in the US and Australia... Continue reading at The Bookseller

[ The Bookseller | 2011-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profits fall #e-book sales #unprecedented challenges #operating profit


Report Says Forbes Media Underwent Emergency Restructuring

The list of aggressive private equity investments in publishers that flamed out during the recession is a long one and that list also nearly included Forbes Media, according to an article in the Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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Macmillan Education to move out of Africa

Written By: Benedicte Page Publication Date: Fri, 29/07/2011 - 09:20 Macmillan has “walked away” from its education business in east and west Africa, and is understood to have put all its education publishing companies and interests across the continent (other than in Botswana) on the block.... Continue reading at The Bookseller

[ The Bookseller | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan education #west africa #education business #civil settlement #fraud office


Latest Digital IQ Index Says Top-Ranked TIME is “Genius”

TIME is ranked number one in the latest Digital IQ Index from "digital innovation think tank" L2 that measures the digital aptitude and ad revenue-per-page of 87 magazine brands.The rankings were developed by NYU Stern professor Scott Galloway. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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Indie publishers ready digital editions and reprints after Booker fillip

Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 09:10 The smaller publishers whose titles have been selected for the Man Booker longlist, including Seren Books, Sandstone Press and Oneworld, are preparing to reprint the titles and release digital versions to meet the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #sandstone press