Lululemon Athletica uses science to reinvent the sports bra

When it comes to sports bras, the longstanding idea was to keep breast movement to a minimum during exercise, but Lululemon is turning that notion on its head. After two years of development, incorporating everything from advancements in neuroscience to behavioral psychology, the activewear firm... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2017-05-02 00:00:00 UTC ]

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Fury and Stokes longlisted for Telegraph Sports Book Awards 2020

Tyson Fury and Ben Stokes have been longlisted for Autobiography of the Year at the Telegraph Sports Book Awards 2020. Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 23:09:52 UTC ]
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Sunday Reading: The Allure of Science Fiction

From The New Yorker’s archive, pieces about science fiction and fantasy, by John Seabrook, Julie Phillips, Colson Whitehead, Margaret Atwood, and Joyce Carol Oates. Continue reading at New Yorker

[ New Yorker | 2019-12-15 11:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday reading #colson whitehead #margaret atwood #science fiction


Recommended Reading: The science fiction of William Gibson

How William Gibson keeps his science fiction real Joshua Rothman, The New Yorker While a lot of sci-fi is obsessed with the distant future, one of the best authors of the genre takes a different approach. The New Yorker explains how William Gibson... Continue reading at Engadget

[ Engadget | 2019-12-14 17:30:00 UTC ]
More news stories like this | News stories tagged with: #recommended reading #william gibson #distant future #science fiction


These TV Series, Specials and Sporting Events Were 2019’s Most Social

Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek

[ AdWeek | 2019-12-11 21:10:10 UTC ]
More news stories like this | News stories tagged with: #social platforms #tv series #nielsen


Lucy Wyndham-Read | 'I hated sport at school'

With a massive online following, Lucy Wyndham-Read could be on the verge of publishing success with her book based on a seven-minute workout. Continue reading at The Bookseller

[ The Bookseller | 2019-12-11 13:21:47 UTC ]
More news stories like this | News stories tagged with: #publishing success #book based


Hamilton becomes first three-time William Hill Sports Book of the Year winner

Duncan Hamilton has become the first person to win the William Hill Sports Book of the Year three times after he scooped the 2019 prize for The Great Romantic (Hodder & Stoughton). Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 18:37:26 UTC ]
More news stories like this | News stories tagged with: #duncan hamilton #sports book


A Beginner’s Guide to Chinese Science Fiction

Chinese science fiction is a rich world of diverse, engaging stories that expand one's mind. But with all that is out there, where should you start? Continue reading at Book Riot

[ Book Riot | 2019-11-27 11:39:41 UTC ]
More news stories like this | News stories tagged with: #engaging stories #science fiction


The best science fiction and fantasy of 2019

There were too many to choose from. Our reviewers explain their picks, from “The Hanging Artist” to “The Night Tiger” Continue reading at The Washington Post

[ The Washington Post | 2019-11-21 14:12:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


Science leads the way at Shanghai International Children's Book Fair

Science and STEM fiction ruled at the China Shanghai International Children's Book Fair with the country's presses also interested in illustrated non-fiction, UK publishers say. Continue reading at The Bookseller

[ The Bookseller | 2019-11-17 17:44:37 UTC ]
More news stories like this | News stories tagged with: #book fair #illustrated non-fiction #uk publishers #children's book


Why Fox isn’t sweating the low-rated World Series: Sports Media Brief

Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Rock for Light The World Series tonight returns to the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 21:12:59 UTC ]
More news stories like this | News stories tagged with: #monday night #nielsen


OUP lands BBC Sports reporter’s debut children’s novel in two-book deal

Oxford University Press has snapped up the stand-alone debut children’s novel from BBC Sports reporter Joe Wilson. Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 19:41:15 UTC ]
More news stories like this | News stories tagged with: #debut children #oxford university press


Hodder scores double nomination on William Hill Sports Book of the Year Award shortlist

Hodder & Stoughton has scooped two nominations on this year’s William Hill Sports Book of the Year Award shortlist.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-21 17:35:28 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #hodder #sports book


'It gets late early out there': Sports Media Brief

Welcome to a special calamity edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast / cable / streaming, sponsorships, endorsements, gambling and tech. Welp Perhaps the primary function of sports, that... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:21:01 UTC ]
More news stories like this | News stories tagged with: #bad luck #air travel #commercial break #social disease #nielsen


This is how the world ends, not with a bang but a tweet: Sports Media Brief

Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The Undoing Project One day soon, when we’re living in some... Continue reading at Advertising Age

[ Advertising Age | 2019-10-15 11:00:00 UTC ]
More news stories like this | News stories tagged with: #$200 million #social disease #nielsen


The weird, the wacky, the underappreciated: A new look at science fiction and fantasy

Our new columnists highlight the works of NYi-Sheng, Fernando A. Flores and more. Continue reading at The Washington Post

[ The Washington Post | 2019-10-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


9 Science Fiction and Fantasy Stories about Music

Translating one medium into another is tricky. Music is music and art is art and dance is dance; to try to convey the power of another art in fiction is its own sleight-of-hand. My own first novel takes on that challenge. In A Song For A New Day, musician Luce Cannon was on the cusp […] The post... Continue reading at Electric Literature

[ Electric Literature | 2019-10-07 11:00:15 UTC ]
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What Would Media Companies Look Like If Sales Leaders Reinvented The Business Model?

Twenty years ago, the news publishing world looked a lot different than it does today. Newspapers were still the main Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-07 07:00:48 UTC ]
More news stories like this | News stories tagged with: #media companies #business model #news publishing


There is nothing 'awesome' about what went down at Sports Illustrated

Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Fear Strikes Out Viciousness and stupidity are as endemic to... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 22:01:54 UTC ]
More news stories like this | News stories tagged with: #merchandise sales #social disease #print publication #time warner #comic book #publishing business


Upheaval at Sports Illustrated, Mergers in Digital Media | News & Notes

A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #vox media #ae networks #vice media #30% stake #provide advertisers #user experience #hearst #digital media


Luka Modrić’s autobiography goes to Bloomsbury Sport

Bloomsbury Sport has snapped up Croatian footballer Luka Modrić’s “remarkable” memoir, exploring how a child refugee became the holder of the most celebrated player award in world football. Continue reading at The Bookseller

[ The Bookseller | 2019-10-02 10:06:26 UTC ]
More news stories like this | News stories tagged with: #remarkable memoir #bloomsbury