Live mics can't boost MLB All-Star Ratings

A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged 8.14 million viewers and a 5.0 household rating, establishing it as the least-watched, lowest-rated All-Star Game on record. Fox’s demo deliveries also took a hit; the 1.9 rating translates to an average draw of just 2.45 million adults 18-49, down from last year’s already depressed 2.76 million. The Nielsen data does not include the number of viewers who streamed the game via Fox’s various digital platforms. While the novelty of placing live microphones in several players’ helmets went a long way toward lending an element of fun to the exhibition—wearing a wire during his at-bat against Astros ace Justin Verlander, Atlanta’s Freddie Freeman divertingly jawed his way through his first appearance at the plate—the All-Star Game wasn’t able to work its way out of a decade-long ratings slump. The scrimmage hasn’t topped the 10 million-viewer mark since 2015, and you’d have to go back all the way to the summer of 2001 to find an All-Star Game that averaged north of 15 million viewers. While baseball’s summer showcase always has been the most popular All-Star Game in sports, it appears that the MLB has finally dropped back with the rest of the pack. Although Fox’s coverage of Tuesday... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-11 18:50:40 UTC ]
News tagged with: #tv estimates #state farm #york yankees #nielsen

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With a Boost from Adult Fiction, Print Book Sales Rose 1.3% Last Week

A combination of a 13.1% increase in the adult fiction category and flat sales in adult nonfiction was enough to lift unit sales of print books up 1.3% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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8 Books About the Lives of Single Mothers

When I first became a single mother, I hid it from everyone, including myself. In my new book, The Leaving Season: A Memoir in Essays, I track the evolution of my relationship with motherhood, starting as a reluctant mother of two in a married household and ultimately ending as a single mother... Continue reading at Electric Literature

[ Electric Literature | 2023-05-12 11:10:00 UTC ]
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Live from New York, It’s the U.S. Book Show!

Now in its third year, the U.S. Book Show is back as a hybrid event—in-person and livestreaming to a virtual audience at NYU’s Kimmel Center in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Why are biographies so popular? Because humans are enthralled by the lives of others | Caroline Knox

We seek inspiration, consolation – and the unvarnished truth. And we know that all the best stories are trueCaroline Knox is director of the Boswell book festivalMy love affair with biography began aged nine, when my subscription book club sent me a compendium of “true life” adventure stories.... Continue reading at The Guardian

[ The Guardian | 2023-05-09 08:00:15 UTC ]
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Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at Digiday

[ Digiday | 2023-05-05 04:01:00 UTC ]
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Jenny Odell on Timing Our Lives in Rhythm With the Earth

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-01 08:52:55 UTC ]
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Literal Star-Crossed Lovers: A Reading List of Space Operas with Romance Subplots

I have loved reading science fiction since age ten, when my school librarian handed me a copy of Jill Patton Walsh’s The Green Book. I fell in love with romance after reading Jane Eyre, which my uncle gave me. When I became a writer, my focus was on the former, but my stories often include […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-26 08:52:31 UTC ]
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Can You Guess The Horror Book Based On Its 1-Star Reviews?

You've seen every movie on Shudder and have a whole bookshelf devoted to King, but can you guess the horror book based on its 1-star reviews? Continue reading at Book Riot

[ Book Riot | 2023-04-20 10:34:00 UTC ]
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Live from New York: Curtis Sittenfeld on Dating Up, Writing Funny, and How SNL and the Iowa Writers’ Workshop Are Alike

Bestselling author Curtis Sittenfeld joins co-hosts V.V. Ganeshananthan and Whitney Terrell to discuss her new novel, Romantic Comedy, which begins behind the scenes at a television show similar to Saturday Night Live, where a female comedy writer is gobsmacked that her schlubby straight male... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-20 08:53:29 UTC ]
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Learn something new every day and save 77% off this top-rated app

If you have a reading list a mile long that seems to just keep growing, it’s about time you do something about that. Fortunately, apps like Headway make it easy to get personal with your reading and learning. Whether you want to build a business, improve your health, or level up your... Continue reading at PC World

[ PC World | 2023-04-18 08:00:00 UTC ]
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Granta reveals its pick of future star British novelists

The journal’s once-in-a-decade selection of the best fiction writers under 40 has broadened its selection of 20 to include authors who ‘regard the UK as their home’Granta magazine’s Best of British Novelists list, which hails the literary stars of the future, has this year expanded to include... Continue reading at The Guardian

[ The Guardian | 2023-04-13 07:00:37 UTC ]
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Nollywood could see a major boost from Nigeria's new copyright law - an expert explains why

Nigeria’s president, Muhammadu Buhari, recently signed the copyright law. Its provisions will be beneficial only if it is well implemented. Continue reading at The Conversation

[ The Conversation | 2023-04-11 14:35:53 UTC ]
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'Star Wars: Visions' Volume 2 trailer teases Aardman's take on Wookiees

Did you ever want to see how the creators of Wallace and Grommit would handle the Star Wars universe? You're about to get your chance. Disney has released a trailer for Star Wars: Visions Volume 2, and it includes a peek at Aardman's short film "I Am Your Mother." To no one's surprise, it... Continue reading at Engadget

[ Engadget | 2023-04-10 15:13:55 UTC ]
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The Bangles' Susanna Hoffs wrote her debut novel about a pop star. It's not her

Bangles singer Susanna Hoffs has written a novel, 'This Bird Has Flown,' about an 'over-the-hill' one-hit wonder finding love — and it kind of rocks. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-04-03 13:00:21 UTC ]
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Ghostwriter to the Stars: Who Is J.R. Moehringer?

J.R. Moehringer has been one of the biggest names in celebrity memoir since long before he ghostwrote Prince Harry's memoir Spare. Continue reading at Book Riot

[ Book Riot | 2023-03-28 10:34:00 UTC ]
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A Leningrad Underworld: Polina Barskova’s Living Pictures, by Sibelan Forrester

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[ World Literature Today | 2023-03-27 21:33:19 UTC ]
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The best live TV streaming services in 2023

Streaming promised us a world without cable contracts and the satisfaction of only paying for what we actually wanted to watch. But at what cost? Cutting the cord typically means you don’t get to watch local channels, live sports or certain “cable only” networks. If you want to get back some of... Continue reading at Engadget

[ Engadget | 2023-03-21 13:30:00 UTC ]
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Netflix making live-action 'One Piece' from popular manga

Hit Japanese manga “One Piece” is coming to Netflix as a live-action series — a development that’s both exciting and worrisome for fans who have seen mixed success in a growing list of Hollywood adaptations Continue reading at ABC News

[ ABC News | 2023-03-06 02:32:30 UTC ]
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Hitting the Books: Could we zap our brains into leading healthier lives?

Deep Brain Stimulation therapies have proven an invaluable treatment option for patients suffering from otherwise debilitating diseases like Parkinson's. However, it — and its sibling tech, brain computer interfaces — currently suffer a critical shortcoming: the electrodes that convert electron... Continue reading at Engadget

[ Engadget | 2023-03-04 15:30:03 UTC ]
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Heroes of the Written Word: Novels Starring Comic Book Characters

Superheroes aren't limited to comic books. Read your way into these novels starring comic book heroes. Continue reading at Book Riot

[ Book Riot | 2023-03-03 11:32:00 UTC ]
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