Lena Dunham's Newsletter Lenny Gets a Site, Ads From Hearst

Lena Dunham's female-focused newsletter Lenny isn't a celebrity side project. The creator of HBO's "Girls" is turning it into a money-making media company with help from Hearst.Introduced in September by Ms. Dunham and "Girls" showrunner Jenni Konner, Lenny's twice-weekly newsletter has carried headline-grabbing interviews with and columns from women in power -- such as a Q&A with Hillary Clinton and Jennifer Lawrence's recent essay on Hollywood paying female stars less than their male counterparts -- and now it will carry ads from Hearst.The magazine giant has signed an exclusive deal with Ms. Dunham and Ms. Konner to handle ad sales for Lenny. But the deal goes beyond advertising as it extends Lenny's footprint beyond the email newsletter and expands Hearst's profile among twenty- and thirty-somethings. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-27 00:00:00 UTC ]
News tagged with: #exclusive deal #hillary clinton #jennifer lawrence #email newsletter

Other Publishing stories related to: 'Lena Dunham's Newsletter Lenny Gets a Site, Ads From Hearst'

Sites of Radical Possibility: The Best of 1970s and 80s Women-Authored Science Fiction and Fantasy

A late baby-boomer, I spent my tweens and adolescence in the 1970s under the Tolkien-woven spell of heroic fantasy, immersed in the imagined worlds of Ursula K. Le Guin’s Earthsea trilogy (1968-72), Patricia A. McKillip’s Riddlemaster trilogy (1976-79), and Evangeline Walton’s Welsh-myth-remix... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-26 09:55:39 UTC ]
More news stories like this | News stories tagged with: #le guin #science fiction

Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
More news stories like this |

Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with: #paperback publication #katie fforde

New York Times to buy subscription sports site the Athletic for $550m

Acquisition of 2016 startup and its 1.2 million subscribers puts newspaper on target for 10 million paid subscriptions The New York Times has agreed to buy subscription-based sports site the Athletic for $550m (£400m) in cash, as the 170-year-old newspaper adds more digital content to grab... Continue reading at The Guardian

[ The Guardian | 2022-01-06 23:27:19 UTC ]
More news stories like this | News stories tagged with: #digital content

The New York Times is buying subscription-based sports site The Athletic

The Athletic, which quickly came to prominence for publishing exclusive reporting and high-quality sports journalism, is getting a new owner. As first reported by The Information, The New York Times has agreed to buy the subscription-based digital media company for $550 million. The deal is... Continue reading at Engadget

[ Engadget | 2022-01-06 17:05:15 UTC ]
More news stories like this | News stories tagged with: #daily news #digital media

Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | News stories tagged with: #intended audience #nielsen

Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
More news stories like this | News stories tagged with: #summer appeared #nielsen

Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | News stories tagged with: #christmas ad #picture book #trouble-making dragon #fire-sneezing dragon #self-published children #striking similarity #john lewis #children’s book

'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
More news stories like this |

How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek

[ AdWeek | 2021-10-27 14:09:20 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #ad strategy #strategic partnerships #hearst

Movers and Shakers: Pinterest, BBH, McCann, Condé Nast, Dentsu, Hearst and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week

[ Media Week | 2021-10-08 08:50:51 UTC ]
More news stories like this | News stories tagged with: #weekly round- #hearst

Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst

After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek

[ AdWeek | 2021-10-01 12:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst

Educational publishers win injunction against unlicensed e-book sites

Educational publishers Macmillan Learning, Cengage Group, Elsevier, McGraw Hill and Pearson have obtained a preliminary injunction against 60 websites that sell illegal, unlicensed copies of e-books. Continue reading at The Bookseller

[ The Bookseller | 2021-09-28 14:17:26 UTC ]
More news stories like this | News stories tagged with: #mcgraw hill #preliminary injunction #pearson #e-book

Educational Publishers Win Another Injunction Against Pirate Sites

The injunction is the fourth successful action in two years for the group, known as the Educational Publishers Enforcement Group, which consists of Cengage, Elsevier, Macmillan Learning, McGraw Hill and Pearson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan learning #mcgraw hill #macmillan

Lena Waithe, Gillian Flynn to Become Book Publishers With Zando

The two women are joining Zando, an independent publishing company founded last year that plans to work with authors and sell books in unconventional ways. Continue reading at The New York Times

[ The New York Times | 2021-09-21 12:55:08 UTC ]
More news stories like this | News stories tagged with: #lena waithe #gillian flynn #book publishers #sell books #independent publishing

Indie publisher Zando taps Gillian Flynn and Lena Waithe to find your new favorite authors

Book publisher powerhouse Molly Stern started her own company on the premise of using influential creators to surface overlooked talent. Author Gillian Flynn and writer-producer Lena Waithe are curating what could be the next wave of notable authors through their partnership with indie publisher... Continue reading at Fast Company

[ Fast Company | 2021-09-21 09:00:03 UTC ]
More news stories like this | News stories tagged with: #lena waithe #favorite authors #notable authors #indie publisher #book publisher