Launching (and Maintaining) a Successful E-Commerce Platform

As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most importantly, what platform the e-commerce operation will live on. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
News tagged with: #e-commerce craze #business model #e-commerce operation

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Al Regnery, Eric Kampmann Launch New Publisher

Republic Book Publishers' goal is to bring conservative voices to the fore in such areas as politics, history, and religion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-22 04:00:00 UTC ]
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Ford botches Explorer launch, putting CEO back on hot seat

Ford Motor Co.’s Jim Hackett and Wall Street analysts started this year frustrated with one another. Sure, the automaker had been underperforming, but the chief executive appealed for time to show he was fixing things. He assured them the redesigned Explorer SUV rolling out months later would be... Continue reading at Advertising Age

[ Advertising Age | 2019-10-21 21:58:49 UTC ]
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Metabooks to Launch in Mexico this November

A new metadata solution is coming to Mexico, as Frankfurter Buchmesse and MVB signs a cooperation agreement with CANIEM to launch Metabooks Mexico. The post Metabooks to Launch in Mexico this November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-17 07:47:02 UTC ]
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PRH launches Ripley's annual with 'butter Boris' stunt

PRH has sculpted a bust of Boris Johnson made from butter to promote Ripley’s Believe It or Not! 2020 Annual.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 01:32:35 UTC ]
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Harari prompts wave of success for translations

The breakout success of Israeli author Yuval Noah Harari’s Sapiens, as well as its two follow-up titles, was the vanguard for a surge in sales of translated work, with much of the top 20 taken up by agenda-setting foreign non-fiction. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 08:05:07 UTC ]
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PEN America Launches Six Regional Chapters

The free expression nonprofit has opened six regional chapters across the United States in order to spread the reach of its advocacy for freedom of speech beyond the coasts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-16 04:00:00 UTC ]
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Miranda Jewess to launch Viper imprint with White, Jackson and Valentine

Serpent's Tail senior commissioning editor Miranda Jewess will launch a new crime imprint, Viper, in November with 20 titles for its inaugural year.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 12:07:38 UTC ]
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HBG Launches Hachette Go

Hachette's new imprint, to launch next March, will publish books in a variety of nonfiction categories that are geared to help readers change their lives for the better. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-15 04:00:00 UTC ]
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Dav Pilkey credits his ADHD for his massive success. Now he wants kids to find their own ‘superpower’

The “Captain Underpants” author has launched a “Do Good” book tour for his latest “Dog Man” release. Continue reading at The Washington Post

[ The Washington Post | 2019-10-11 19:01:19 UTC ]
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HMP Launches European Division With Latest Event Acquisition

HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
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What HBO’s ‘Succession’ can teach us about advertising

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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Rocket launch: Pan Macmillan primed for global publication of Elton John memoir

Pan Macmillan has taken steps to ensure its global publication of Elton John’s long-awaited first memoir makes a big splash—and it’s been a colourful journey...   Continue reading at The Bookseller

[ The Bookseller | 2019-10-11 00:46:32 UTC ]
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Libraries Connected launches programme for BBC Novels That Shaped Our World festival

Libraries Connected has launched a programme of activities and partnerships as part of the BBC’s The Novels That Shaped Our World festival. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 15:45:24 UTC ]
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Pullman's The Secret Commonwealth tops chart of Super Thursday successes

Philip Pullman’s The Secret Commonwealth (Penguin/David Fickling) has knocked Margaret Atwood’s The Testaments (Chatto & Windus) from the UK Official Top 50 number one spot, selling 54,301 copies in its first three days on sale.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 06:04:30 UTC ]
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Kindle Kids Edition -- Amazon launches ebook reader for younger bookworms

Amazon has launched a child-friendly version of its Kindle ereader -- the Kindle Kids Edition. At $110, this special edition device is slightly more expensive than the cheapest Kindle, but it has one massive advantage that will appeal to parents, kids and others: it is free from ads. But there... Continue reading at Betanews

[ Betanews | 2019-10-07 15:55:49 UTC ]
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Amazon launches Kindle for children

Amazon has launched a Kindle for children, in its first ever dedicated reading experience built for youngsters.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-07 01:02:07 UTC ]
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Lego Publishing and Ameet to launch new publishing imprint Lego Books

Lego Publishing will launch a new imprint, Lego Books, in partnership with children's book publisher Ameet.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-04 12:07:17 UTC ]
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Poisoned Pen Launches Horror Classics Line

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[ Publishers Weekly | 2019-10-03 04:00:00 UTC ]
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Philip Pullman reveals inspiration behind Secret Commonwealth at sold-out launch

Philip Pullman officially launched The Secret Commonwealth to huge cheers at a sold-out Alexandra Palace last night, where the author appeared in conversation with journalist Zing Tsjeng on stage after readings from actors including Anne-Marie Duff and Niamh Cusack. Continue reading at The Bookseller

[ The Bookseller | 2019-10-02 18:20:42 UTC ]
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