Cuts have eroded the quantity and quality of the press. We must have a say on where to go nextHere is the news. Newspaper publishing revenues from both circulation and print advertising, have plunged by more than half over the past decade, down from almost £7bn to just over £3bn. Here’s more news. Over those 10 years, the number of journalists employed by publishers of news brands has fallen by 26%, down from 23,000 to 17,000.And here’s yet more news. In the same period, the average weekly circulation among Britain’s regional and local newspapers decreased by 51%, from 63.4m to 31.4m, partially the result of title closures, most of which were giveaway papers.Owners’ last-man-standing game plan, in the belief winner takes all, sounds the death knell for journalism Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2018-07-01 00:00:00 UTC ]
For the past decade the American Booksellers Association has been warning about the need for succession plans and the graying of booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
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Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading at AdWeek
[ AdWeek | 2012-08-20 00:00:00 UTC ]
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In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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