Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'

[ AdWeek | 2018-04-02 00:00:00 UTC ]
News tagged with: #books written #great minds #golden age

Other Publishing stories related to: 'Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book'


Last Day to Vote In One Book, One New York Program

New York City's new reading initiative, which will encourage residents of each of the five boroughs to read the same book, will close its online polls on March 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york program #encourage residents


Hachette to publish Dermot O'Leary's debut book for children

Hachette will publish a children's book by Dermot O’Leary about a Ninja Cat called Toto. Continue reading at The Bookseller

[ The Bookseller | 2017-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut book


Book Fair Notes: Children’s Publishers at Bologna, Speakers at BEA, BookCon

Exhibitors headed for the Bologna Children's Book Fair are voting on notable publishers; BookExpo and BookCon announce new speakers. The post Book Fair Notes: Children’s Publishers at Bologna, Speakers at BEA, BookCon appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookcon appeared #book fair


HarperCollins Adds Book Recommendation Bots to Facebook Messenger

The publisher is using artificial intelligence to turn Facebook Messenger into an interactive book recommendation engine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook messenger #artificial intelligence


2000 AD to revive children's comics from the '70s and '80s

Lost classic children’s British comics from the 1970s and ’80s are to be brought back to life by 2000 AD, following its acquisition of the Fleetway and IPC Youth group archive from Egmont UK last year. Continue reading at The Bookseller

[ The Bookseller | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brought back #egmont uk


AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek

[ AdWeek | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic platform #location-based ads #rivals facebook


Claridge’s first book to Octopus

Mitchell Beazley, part of the Octopus Publishing Group, has acquired the first book from London luxury hotel Claridge’s, co-authored between executive chef of Claridge’s Martyn Nail and food writer Meredith Erickson. Continue reading at The Bookseller

[ The Bookseller | 2017-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mitchell beazley #executive chef


'Timely' new book from US Senator Warren to William Collins

William Collins has acquired Senator Elizabeth Warren’s "important" new book This Fight is Our Fight: The Battle to Save Working People for publication on 4th May 2017.  Continue reading at The Bookseller

[ The Bookseller | 2017-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william collins


Duffy and Riddell contribute to Saqi Books' 'Muslamic' satire

Saqi Books is to publish Don't Panic, I'm Islamic: Extreme Vetting, NOW!, a satirical book that claims to provide the answers to "all your burning Muslamic-related questions". The publisher holds world rights to the title, which will be published in July. Continue reading at The Bookseller

[ The Bookseller | 2017-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #saqi books #satirical book


UK libraries 'missing 25m books'

The UK's public libraries are missing 25 million books, according to new figures from libraries body CIPFA, although the decline in books could be worse than the figures indicate due to discrepancies between computer audits and physical stock takes. Continue reading at The Bookseller

[ The Bookseller | 2017-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk libraries #public libraries


NYPL’s 2017 Book Award Finalists Wrote About Gun Deaths, Pandemics, War Zones, Dark Money and Refugees

As the name of the award implies, the New York Public Library's Helen Bernstein Book Award for Excellence in Journalism is dedicated to honoring notable works of non-fiction written by journalists. The winner among the just-announced five finalists, to be revealed May 22, will join a group that... Continue reading at AdWeek

[ AdWeek | 2017-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #war zones #david finkel


Book at Bedtime abridger Sally Marmion dies

Sally Marmion, who for nearly 20 years abridged books for readings on BBC Radio 4’s prized slot “A Book at Bedtime”, has died at the age of 53. Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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9 Essential Books by Arab Writers

Author and PW reviews director Louisa Ermelino selects nine essential books by Arab authors, including "Confessions" by Rabee Jaber, "Lovers of Algeria" by Anouar Benmalek, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arab authors


British Book awards judges revealed

Former Little, Brown chief executive Ursula Mackenzie, Front Row’s Samira Ahmed, television presenter June Sarpong and past Publishers Association c.e.o. Simon Juden are among the judges for the British Book Awards 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #front row


Bargain hunters strike book bonanza on opening day of City Library sale

When Palmerston North City Library staff arrived at work on Friday morning, the queue for the first day of the three-day book sale had already formed. Continue reading at Stuff

[ Stuff | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opening day #friday morning


Vilnius’ Annual Book Fair Is Open, Hailing Lithuanians’ International Projection of Their Culture

Lithuania's key event in literature builds on last year's turnout of close to 68,000 people and is geared to attractions for adult and younger readers. The post Vilnius’ Annual Book Fair Is Open, Hailing Lithuanians’ International Projection of Their Culture appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #culture appeared #key event #younger readers


Record number contest British Book Awards' indie prize

A record breaking number of submissions has led to the highest ever number of regional shortlisted bookshops at the British Book Awards’ Independent Bookshop of the Year category, sponsored by Gardners Books. Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshop #year category #gardners books


Lonely Planet co-founder: 'The first book was an accident'

Launched in the 1970s, the travel empire preempted the gap year trend. Today Tony Wheeler is working on five books and is still an avid travellerTony and Maureen Wheeler co-founded Lonely Planet in 1973 after the couple travelled overland from London to Australia. The travel publisher, which has... Continue reading at The Guardian

[ The Guardian | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel publisher #bbc worldwide


Sharjah Children’s Book Illustration Exhibition Gains in Submissions

A substantial uptick in submissions to the illustration exhibition, deepens the field for visitors and for visual artists working in children's publishing. The post Sharjah Children’s Book Illustration Exhibition Gains in Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #submissions appeared #sharjah children


How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships

A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis. The post How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads