There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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In celebration of its 225th anniversary year, retailer W H Smith has revealed Rebecca by Daphne du Maurier to be the nation's favourite book of the past 225 years. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Marieke Nijkamp credits books with shaping her worldview, how she relates to herself, and even saving her life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Who would think that a publishing company founded during San Francisco’s “Summer of Love” would be thriving 50 years later, and still based on the West Coast, adhering to its motto: “see things differently”? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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PubMatch has reached an agreement with the Beijing International Book Fair to promote Chinese content worldwide. PubMatch is the global rights trading platform owned by Combined Book Exhibit and PWxyz, the parent company of Publishers Weekly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Novelist Naomi Alderman will join the judging panel for the 30th anniversary of The Royal Society Insight Investment Science Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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This week: Anthony Horowitz's brilliant Agatha Christie–like mystery, plus an investigation into the Donner Party. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Nicolás Kanellos takes home the Tejano Association for Historical Preservation Award, HCCP expands its Spanish Bible publishing, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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According to The Bookseller’s online survey of the trade, 64.1% intend to vote for Jeremy Corbyn’s party at the polls next Thursday (8th June), while 15.7% will put a cross in the box of the Liberal Democrats, with the Conservative Party coming a close third on 13.1%. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Kit de Waal has won the €15,000 (£13,100) Kerry Group Irish Book of the Year for her "heartfelt and far-sighted" fiction work My Name is Leon (Viking). Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Meet the owners of the Ripped Bodice, the only dedicated romance bookstore in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Caroline Overington says Wilson ‘had not been honest’ when she confirmed her age was 29 and her ‘real name’ was RebelA journalist at the centre of a trial between Hollywood actor Rebel Wilson and a magazine publisher has said the comic star lied to her face.Caroline Overington worked for the... Continue reading at The Guardian
[ The Guardian | 2017-06-02 00:00:00 UTC ]
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Debuts and the latest releases from a number of heavy hitters—including John Grisham, Jeffrey Eugenides, and Jennifer Egan—were among the books being touted as the "big ones" of this year's BookExpo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Laurence King Publishing (LKP) has joined forces with independent film magazine, Little White Lies, to collaborate on a new line of movie-themed books and gifts. Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Jesmyn Ward is a BookExpo veteran, who has attended the show multiple times, in connection with her bestselling titles "Salvage the Bones" (Bloomsbury), which won the 2011 National Book Award, and her memoir,"Men We Reaped" (Bloomsbury, 2013). Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Five young adult book editors emphasized that the magic of books can change young people’s lives, even save the world, during this year’s YA book buzz panel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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“There’s a renaissance for spoken-word content and our media diet is expanding, but as the landscape becomes more saturated, audiobooks face greater and greater discoverability challenges,” said Tom Webster, v-p, strategy and marketing, at Edison Research. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Theatre Communications Group, in New York, is dedicated to strengthening and nurturing professional nonprofit theater in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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One of the founders of the Bologna Children’s Book Fair, Carla Poesio, has died. Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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