Kickstarter Diary Chapter 3: How to Use the Site to Run Your Campaign

Here's the author's step-by-step guide to getting your campaign set up on the Kickstarter website, quirks and all. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
News tagged with: #step-by-step guide

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Hearst Says It's 'Mindful' of Ads That Run in New Dr. Oz Magazine

Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age

[ Advertising Age | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #tv show

Publishers jailed overnight in campaign for prisoners' right to read

Six publishers have volunteered for a night in the cells, fundraising for campaign against limits on prisoners' entitlement to booksThere's more than one sort of porridge, as any lag would tell you. Profile Books publisher Andrew Franklin opted for the lumpier kind when he volunteered to spend... Continue reading at The Guardian

[ The Guardian | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #raise money #howard league #london offices

#FreeTheNipple campaign leads to breastfeeding nipple-shot ban reversal by Facebook

Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews

[ Betanews | 2014-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #privacy policies #community standards

Media Monkeys Diary: BBC traitors, the Sun, John Ryley and Robert Peston

Professor Jean Seaton, the BBCs official historian, has at last agreed a title with it for her volume on the 1974-87 period, due in January. These were years of endless friction with the Thatcher government over reporting of Northern Ireland, the Falklands War and the bombing of Libya, and ended... Continue reading at The Guardian

[ The Guardian | 2014-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boris johnson #george michael #david beckham #tony blair #prime minister

4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek

[ AdWeek | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music downloads #youtube videos #digital platforms

Amazon rebrands Cloud Player with launch of Amazon Music 3 for mobile and desktop

Amazon has refreshed its entire collection of cloud music apps with the releases of Amazon Music for Windows 3.0, Amazon Music for Mac 3.0, Amazon Music for iPad and iPhone 3.0 and Amazon Music for Android 3.0. All four platforms share similar updates, and accompany Amazon’s foray into music... Continue reading at Betanews

[ Betanews | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music streaming

Dispatches From Book Leave, Part 3

Slate correspondent Justin Peters is on leave this year while he writes a book based on his February 2013 Slate profile of the Internet activist Aaron Swartz. He has been sending regular progress reports to friends, family, readers, and others interested in getting an inside look at the... Continue reading at Slate

[ Slate | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book leave #book based #book-writing process

Major UK campaign for Hillary Clinton memoir

A prominent media and advertising campaign will back Simon & Schuster's global... Continue reading at The Bookseller

[ The Bookseller | 2014-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising campaign

Hachette lays off 3% of staff amid book prices row with Amazon

US publisher will cut staff as 'cost-saving initiative' while row with Amazon continues to hamper ability to sell booksHachette, the multinational book publisher embroiled in a public spat with Amazon, announced that it will be laying off about 3% of its staff on Thursday."Today, we had to make... Continue reading at The Guardian

[ The Guardian | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publisher #changing marketplace #future growth

HBG USA lays off 3% of workforce

Hachette Book Group in the US is to lay off 3% of its workforce as part of a “cost-savings... Continue reading at The Bookseller

[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated children #world cup #marketing effort

Combat Gent Calls Out 'Dad Jean' Offenders via Social Campaign

Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek

[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #memorial day

Job Moves: June 3, 2014

Indigo Books & Music has appointed Laura Carr, senior v-p, finance to the position of executive v-p and CFO, effective June 25. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive v-

'Diary of a Wimpy Kid' author Jeff Kinney says he will open a bookstore

Jeff Kinney says he plans to open a bookstore in his town of Plainville, Mass., aimed at breaking even within five years. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wimpy kid #jeff kinney

BEA 2014: Browsing the Children’s Booths, Chapter 2

For those navigating the booths of children’s publishers today, here’s a preview of new books on display, author signings, and giveaways to pick up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers today #author signings

LinkedIn Tells Member Stories in New Campaign

Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising... Continue reading at AdWeek

[ AdWeek | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing sites #personal stories #skill set #buying ads

BEA 2014: Browsing the Booths, Chapter 1

Booksellers on the lookout for recent and forthcoming offerings from children’s publishers will catch an eyeful as they roam the aisles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Anti-bullying campaign from RHCP

Random House Children’s Publishing (RHCP) is launching an anti-bullying campaign for... Continue reading at The Bookseller

[ The Bookseller | 2014-05-19 00:00:00 UTC ]
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Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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