Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use Sky’s AdSmart product, which tailors what is shown in TV ad breaks according to household post code and profile, to sell to its advertisers in May last year. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-09-10 00:00:00 UTC ]
Culture secretary says presence of campaign group at party negotiations was a 'hijacking of government business'The culture secretary Maria Miller has described campaigning group Hacked Off's involvement in political negotiations over press regulation as "quite a destructive force" in the eyes... Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
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The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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Look at the list of winners for the annual City and Regional Magazine Association awards. Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-18 00:00:00 UTC ]
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Trinity University Press to reissue forgotten mid-20th-century naturalist and author Donald Culross Peattie's backlist, including A Natural History of North American Trees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-16 00:00:00 UTC ]
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HarperCollins Children's Books has signed a new three book deal with Holly Smale, author of... Continue reading at The Bookseller
[ The Bookseller | 2013-12-16 00:00:00 UTC ]
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After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
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Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Crains New York
[ Crains New York | 2013-12-12 00:00:00 UTC ]
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What should we make of Impress, the from-left-field intervention in the press regulation saga?My immediate thought on reading Jonathan Heawood's article on Monday was that it was some kind of front organisation for Hacked Off.This was swiftly and strenuously denied by Evan Harris, associate... Continue reading at The Guardian
[ The Guardian | 2013-12-12 00:00:00 UTC ]
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Choc Lit has bought world rights in self-published author Kirsty Ferry’s adult fantasy The... Continue reading at The Bookseller
[ The Bookseller | 2013-12-12 00:00:00 UTC ]
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Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Advertising Age
[ Advertising Age | 2013-12-12 00:00:00 UTC ]
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Legend Press has acquired a new crime novel by former BBC journalist Bea Davenport.... Continue reading at The Bookseller
[ The Bookseller | 2013-12-11 00:00:00 UTC ]
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Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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On December 11, the German Book Office New York will celebrate 15 years promoting German literature in North America and connecting the German and American publishing industries. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-10 00:00:00 UTC ]
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The Independent Publishers Guild (IPG) has partnered with Ingram Content Group to allow... Continue reading at The Bookseller
[ The Bookseller | 2013-12-09 00:00:00 UTC ]
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The Impress Project aims to attract newspapers and publishers that want a regulator 'independent of owners and politicians'The former editor of the Sunday Times, Sir Harold Evans, is backing an initiative to set up a press regulator to rival the body being launched by the publishers of the Sun,... Continue reading at The Guardian
[ The Guardian | 2013-12-09 00:00:00 UTC ]
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The newspaper owners behind Ipso are ignoring the public, so we need to think about building a robust, independent regulatorWhen I was seven years old I launched my own newspaper. For several days I laid bare hypocrisy and corruption in our small Yorkshire village. Publication lapsed when the... Continue reading at The Guardian
[ The Guardian | 2013-12-08 00:00:00 UTC ]
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The Truth About the Harry Quebert Affair, which topped book charts across Europe, set for English publication in 2014A literary thriller that has sold almost a million copies in France and has knocked Dan Brown's Inferno off the top of bestseller lists across Europe this summer, will be... Continue reading at The Guardian
[ The Guardian | 2013-12-06 00:00:00 UTC ]
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New industry-backed watchdog, successor to the Press Complaints Commission, could be up and running by 1 MayMore than 90% of national newspapers and most regional publishers have signed up to the industry's successor to the Press Complaints Commission, according to the new regulator's... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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