Jack in the Box’s mystery, New Coke’s revival and Dressbarn’s downfall: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today We're still pondering this mystery: What exactly prompted Kim Kardashian West to send an urgent secret message to Jack in the Box via Twitter? Her tweet to the fast food brand: “I have a serious complaint but I won’t fully put you on blast, check your corporate email inbox or send me a DM with direct person for my team to contact. Pronto!” Whatever the complaint was, the fast food brand followed up, Kardashian West said thanks, and now everything’s apparently fine. (Although other fast food brands poked fun at Jack in the Box over this. Including Wendy’s, which tweeted, “but like, who even goes there?”) So … is there any chance Kardashian West’s mystery complaint was actually a marketing stunt in disguise? Because suddenly everyone’s talking about Jack in the Box and how Kardashian West is apparently a customer. Ad Age sent the brand a question on Twitter but didn't hear back. New Coke is It Enough time has passed that Coca-Cola can poke fun at an inglorious chapter in its history: the failed launch of New Coke, a new formula that was launched in 1985 and quickly discontinued when consumers rejected it. Now “the beverage giant is celebrating its mistake in a partnership with Netflix’s sci-fi thriller ‘Stranger Things,’” which is set in the 1980s, Jeanine... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-22 10:00:00 UTC ]
News tagged with: #i-hsien sherwood #alfred maskeroni #bryan wiener #martha stewart #big deal #forwarded email

Other Publishing stories related to: ' Jack in the Box’s mystery, New Coke’s revival and Dressbarn’s downfall: Wednesday Wake-Up Call '


Stevens‘ boarding school mysteries set for big screen

Robin Stevens’ children’s detective series Murder Most Unladylike has been optioned for television and film by independent production company Pilot Media. Pilot Media optioned the rights from Emily Hayward Whitlock, head of book to film at The Artists’ Partnership, who was acting on behalf of... Continue reading at The Bookseller

[ The Bookseller | 2015-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robin stevens #big screen #literary agent #gemma cooper #bent agency


The Mysterious Bounce of ‘The Rabbit Who Wants to Fall Asleep’

How the self-published Swedish picture book become an overnight international sensation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fall asleep


Facebook is now working on its own digital assistant called M

Sounding like a character from a James Bond movie, M is Facebook's personal digital assistant. Ready to compete with the likes of Cortana, M will live inside Facebook Messenger and take artificial intelligence a step further. Rather than just helping you to find information or create calendar... Continue reading at Betanews

[ Betanews | 2015-08-26 00:00:00 UTC ]
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Janice Galloway calls for more fiction about parenting, less about sex

‘There’s a lot about sex in literature,’ novelist tells Edinburgh international book festival. ‘There’s precious little about rearing children’Literature should be more about parenting and less about sex, award-winning writer Janice Galloway has said.Speaking at the Edinburgh international book... Continue reading at The Guardian

[ The Guardian | 2015-08-21 00:00:00 UTC ]
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Coates calls for Vaizey to be replaced as culture minister

Former Waterstones’ boss Tim Coates has called for Ed Vaizey to be replaced as culture minister, and for his replacement to “get a really tight grip on what’s happening” with libraries across the UK and help councils. Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ed vaizey #culture minister


Gibbons reissues call for head-to-head debate with Vaizey

Author and library campaigner Alan Gibbons has issued an open letter to culture minister Ed Vaizey, renewing his call for the politician to engage in a full public debate on the future of the public library service as the “situation is critical”. Gibbons first issued a challenge to Vaizey... Continue reading at The Bookseller

[ The Bookseller | 2015-08-13 00:00:00 UTC ]
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LBC boxed set from Penguin

Penguin is releasing a boxed set of its Little Black Classics set (3rd September, £80). The set will include all 80 of the titles that were released in February to celebrate Penguin’s 80th  anniversary, each priced at 80p and comprising of 64 pages. The list featured less well known titles by... Continue reading at The Bookseller

[ The Bookseller | 2015-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #80th anniversary #jane austen


Starz renews 'Black Sails,' plans Cuba-set drama called 'Havana Quartet' starring Antonio Banderas

Starz has renewed its Michael Bay drama "Black Sails" for a fourth season and announced it is developing "Havana Quartet," a drama based on the Leonardo Padura detective book series that will star Antonio Banderas. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-08-01 00:00:00 UTC ]
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'Jack Strong' brings true Cold War thriller to life

Fans of Cold War novelists John le Carré and Tom Clancy should warm up to "Jack Strong," a gripping political thriller based on the exploits of Ryszard Kuklinski, a high-ranking Polish army officer who shared top-secret Soviet documents with the CIA between 1972 and 1981. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom clancy


How New Dr. Seuss Book Was Discovered in a Box by His Widow

Twenty-four years after the death of classic children's author Dr. Seuss, his hidden manuscript was published today to the delight of fans of all ages. Continue reading at ABC News

[ ABC News | 2015-07-23 00:00:00 UTC ]
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PP Call for Stories: Leadership, Europe, Asia and Frankfurt

We're actively seeking great stories about leadership, European and Asian publishing, rights, education and any tied to the 2015 Frankfurt Book Fair. The post PP Call for Stories: Leadership, Europe, Asia and Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-16 00:00:00 UTC ]
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Leading authors call for government probe of Amazon's 'damaging' power

Malcolm Gladwell and Ursula Le Guin lead call to US justice department to investigate its ‘monopoly as a seller of books’Authors including Malcolm Gladwell, Ursula Le Guin, Michael Chabon and Ann Patchett are putting their names to a letter attacking Amazon’s “abuse of its dominance in the world... Continue reading at The Guardian

[ The Guardian | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest initiative #authors united #douglas preston #michael lewis #daniel handler


Authors call on the US to investigate Amazon's book business

Just because Apple is on the hook for allegedly anti-competitive book sales doesn't mean that Amazon is above reproach. As promised, groups representing both authors and booksellers are calling on the US Department of Justice to investigate Amazon fo... Continue reading at Engadget

[ Engadget | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors call #investigate amazon #book business


Authors, Booksellers & Agents Call for DoJ to Investigate Amazon

Days before Amazon celebrates its 20th anniversary, Authors United is asking authors to sign a letter to the DoJ for an investigation of Amazon, and ABA submitted a similar request on Monday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors united #investigate amazon #20th anniversary


'Jack Reacher week' at The Sun

Transworld has partnered with the Sun to host the first Jack Reacher Week, promoting books featuring the character by Lee Child. The partnership will see coverage in the Sun newspaper and online on its website, with the editorial and promotional campaign running next week (6th to 11th July).... Continue reading at The Bookseller

[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake... Continue reading at Digiday

[ Digiday | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viewability problem


'I Would Call It Fraud': Why Attribution Has a Viewability Problem

The rise of viewability has caused headaches for premium online publishers, with brand advertisers demanding that their ads actually have a chance of being seen by humans. But here’s the irony: Those that adapt may be hurting themselves wit ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-18 00:00:00 UTC ]
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Guild Calls for Higher Royalties, Contract Limits

The Authors Guild has outlined some of the "egregious terms" of current contract boilerplates it plans to address in its Fair Contract Initiative, first announced May 28 during BookExpo America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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BookCon 2015: Put ’Em Up! Powerhouse Mystery Writers Reveal Secrets on the ‘Pencil Panel’

Don’t tell anyone,” confides bestselling author Brad Meltzer about today’s panel “Inside the Mystery Writer’s Studio,” in which he is participating with fellow superstars James Patterson and Nelson DeMille. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-31 00:00:00 UTC ]
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Books Inc. to Open in Silicon Valley, New Owners for Mystery Lovers

The California mini-chain will add its 12th location in July 2016 in Santa Clara. In Pittsburgh, Natalie Sacco and Trevor Thomas purchased the Raven Award-winning mystery bookshop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #silicon valley #santa clara #natalie sacco