The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that show the opportunity and the challenge. Sponsored content by Wibbitz. The post ‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-31 00:00:00 UTC ]
[Sponsored Content] As a publishers, you don't trade sales for eyeballs, because eyeballs can't be spent or invested. The post Publishers – Don’t Trade Your Content (Monetize It) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-17 00:00:00 UTC ]
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Today’s new breed of digital publishers is just not that into ad tech. Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
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Life is about to get that little bit harder for digital publishers, thanks to Apple. Continue reading at Stuff
[ Stuff | 2015-06-13 00:00:00 UTC ]
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Local book industry argue changes proposed in Harper Review will impact their bottom line and may see less long-term investment in Australian writersAustralian publishers would be less likely to support, nurture and develop talented writers like Tasmania’s Richard Flanagan if the Australian... Continue reading at The Guardian
[ The Guardian | 2015-04-07 00:00:00 UTC ]
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At Digiday’s Publishing Summit in Vail, Colorado, the big issues crowding publishers’ minds included viewability challenges, mobile and programmatic. So we wondered: What will we be talking about in a year from now that’s not getting much attention now? Publishing execs predicted growing ad... Continue reading at Digiday
[ Digiday | 2015-03-30 00:00:00 UTC ]
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The Denmark-based software company, Integration X has made its way to North America, opening a new office in Nashua, N.H. Integration X provides solutions for newspapers, magazines, and digital publishers that automate work processes and add value to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-27 00:00:00 UTC ]
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[Sponsored Content] What Adobe isn't telling you. The post 5 Ways to Improve Your Digital Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-26 00:00:00 UTC ]
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[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big... Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Ad blocking technology presents a growing threat to digital publishers and ad-tech companies -- and they're starting to pay close attention.Ad blocking technology removes ads from the internet via a browser extension. There are a number of such extensions -- the two most notable being Adblock... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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The Associated Press (AP) is expanding its live video offering as digital publishers from across the media spectrum look to show more live video online. Multiple live streams will now be available on AP's digital Video Hub platform, which ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-10 00:00:00 UTC ]
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Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Waterstones’ core Christmas sales were up over 5% year-on-year but overall revenue was hit by lower sales of Kindle devices. The chain bookseller’s m.d, James Daunt, said the company had a “solid” Christmas and was pleased with sales of books, stationery and toys, with new stores in the estate... Continue reading at The Bookseller
[ The Bookseller | 2015-01-07 00:00:00 UTC ]
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The sky-high valuations of digital publishers such as BuzzFeed and Vox are fuelled by the idea that the media company of the future also has to be a tech company. Almost every new digital media business from Mashable to Pierre Omidyar's First Loo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-09 00:00:00 UTC ]
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Religion scholars met before Thanksgiving in San Diego to exchange ideas, find books for their courses, and stock their personal libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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The explainer video has become a pervasive format across digital publishers, from BuzzFeed to Business Insider. It’s not a new invention, but it’s proving more and more attractive to publishers as they aim to grow their Web video operations. Here’s why. The post Why publishers are flocking to... Continue reading at Digiday
[ Digiday | 2014-10-27 00:00:00 UTC ]
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The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-21 00:00:00 UTC ]
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Digital publishers are moving the battle for audience attention from their eyeballs to their eardrums. The post Publishers give Web articles audio options appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-14 00:00:00 UTC ]
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In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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