Welcome to a special calamity edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast / cable / streaming, sponsorships, endorsements, gambling and tech. Welp Perhaps the primary function of sports, that timorous hive of superstition, is to serve as a reminder that things can go wrong, and disastrously so. Surrendering to optimism is an invitation for chthonic forces to start doling out a whole lot of emotional rump puntings; disaster is the reward for feeling a little too chipper about your team’s prospects. On Thursday night, possibly because somebody somewhere woke up on the right side of the serotonergic bed, the Furies played a few spirited rounds of tetherball with the hearts of sports fans, advertisers and network sales execs. Calamity struck first in Denver, when Chiefs signal caller and the NFL’s reigning MVP, Patrick Mahomes, dislocated his right kneecap while running a quarterback sneak. As the league’s most dynamic young star lay on the turf at Empower Field, a team trainer popped the patella back into place as if he were realigning a stray Lego brick. A few hours later and more than halfway across the country, New York Yankees pitcher CC Sabathia exited Game 4 of the American League Championship Series after his shoulder appeared to give out in the midst of a bases-loaded jam. Hoping to remain on the mound for at least as long as it would take to try and retire the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-18 21:21:01 UTC ]
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#air travel
#commercial break
#social disease
#nielsen
The German publishers association is organizing a Frankfurt Book Fair event to discuss reduced books and literature coverage across the country's news media. The post At Frankfurt: Demand for More Books and Cultural Media Coverage appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-03 23:29:59 UTC ]
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Amazon's second Prime-related event for 2023 is officially called Prime Big Deal Days and will happen October 10 and 11. This is the second year in a row for a fall-based, site-wide Amazon sale and we're already seeing discounts pop up. You'll need a Prime membership to... Continue reading at Engadget
[ Engadget | 2023-10-02 17:30:05 UTC ]
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Amazon has kicked off a new Fire tablet sale ahead of its Prime Big Deal Days event later this month. The discounts include the Fire HD 8 down to $60, the Fire HD 8 Plus for $70, the Fire Max 11 for $150, the previous-generation Fire HD 10 for $75 and the Fire 7 for $40,... Continue reading at Engadget
[ Engadget | 2023-10-02 07:45:36 UTC ]
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Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
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#integrated marketing
#streamline operations
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No, the sale hasn't started yet. Amazon's second Prime-related event for 2023 is officially called Prime Big Deal Days and will happen October 10 and 11. This is the second year for a fall-based, site-wide Amazon sale and we're already seeing discounts pop up. You'll need a Prime membership to... Continue reading at Engadget
[ Engadget | 2023-09-22 16:30:31 UTC ]
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Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Continue reading at Digiday
[ Digiday | 2023-09-21 04:01:00 UTC ]
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During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday
[ Digiday | 2023-09-20 04:01:00 UTC ]
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The Booker winning author talks about how his most recent work was inspired by Hilary Mantel, and the way the books world has changed since his debut was published more than 40 years agoToo many people have been dying lately,” Julian Barnes reflects over the phone from his home in north London.... Continue reading at The Guardian
[ The Guardian | 2023-09-16 08:00:25 UTC ]
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It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
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Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
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Publishers take a collaborative, multiplatform approach in adapting video game IP into comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
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Fox is joining the wrap party. Today, Fox became the third major publisher to announce it's closed upfront talks. The company follows Paramount, which closed talks this morning, and NBCUniversal, which wrapped negotiations last week. According to Fox sources, Fox Sports, driven by NFL, MLB,... Continue reading at AdWeek
[ AdWeek | 2023-07-27 15:00:00 UTC ]
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The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt... Continue reading at AdWeek
[ AdWeek | 2023-07-24 11:37:29 UTC ]
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Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek
[ AdWeek | 2023-07-24 10:13:48 UTC ]
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#small businesses
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#including audio
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“A good home for good projects” is how sales and marketing director Samuel Chung sums up Chang Jiang Printing Media, which he established a decade ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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#user experience
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Amazon Prime Day 2023 is almost here, but you can still snag some early deals before the two-day shopping event begins in earnest. We've rounded up the best early Prime Day deals we can find below. Remember that you'll need to subscribe to Prime to take advantage of many (but not all) of the... Continue reading at Engadget
[ Engadget | 2023-07-10 18:45:44 UTC ]
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Amazon Prime Day 2023 is a few days away on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own devices... Continue reading at Engadget
[ Engadget | 2023-07-09 13:05:03 UTC ]
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