Welcome to a special calamity edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast / cable / streaming, sponsorships, endorsements, gambling and tech. Welp Perhaps the primary function of sports, that timorous hive of superstition, is to serve as a reminder that things can go wrong, and disastrously so. Surrendering to optimism is an invitation for chthonic forces to start doling out a whole lot of emotional rump puntings; disaster is the reward for feeling a little too chipper about your team’s prospects. On Thursday night, possibly because somebody somewhere woke up on the right side of the serotonergic bed, the Furies played a few spirited rounds of tetherball with the hearts of sports fans, advertisers and network sales execs. Calamity struck first in Denver, when Chiefs signal caller and the NFL’s reigning MVP, Patrick Mahomes, dislocated his right kneecap while running a quarterback sneak. As the league’s most dynamic young star lay on the turf at Empower Field, a team trainer popped the patella back into place as if he were realigning a stray Lego brick. A few hours later and more than halfway across the country, New York Yankees pitcher CC Sabathia exited Game 4 of the American League Championship Series after his shoulder appeared to give out in the midst of a bases-loaded jam. Hoping to remain on the mound for at least as long as it would take to try and retire the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-18 21:21:01 UTC ]
YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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