Is this Southeast Asian leaf New York's next matcha?

A decade ago, it was dusky green matcha. Then came masala chai, yuzu and ube. Now another distinct Asian ingredient is wending its way through New York City’s dining scene.Pandan is a staple ingredient in Southeast Asian cuisine, used to give beverages, desserts and savory dishes a simultaneous hit of sweetness and earthiness. The blade-like leaves, which grow at least two feet long, are believed to have come from the present-day Moluccas islands in East Indonesia. One of the first recorded reference to pandan was in 1832.A slew of well-known dishes feature the fragrant herb: gai hor bai toey, a Thai fried chicken dish; nasi lemak, a Malaysian favorite where the rice is cooked with coconut milk and pandan leaves; and banh bo nuong, a brightly green-hued honeycomb cake from Vietnam.“Without it, it’s pretty obvious. Your food loses a signature whiff and flavor,” says Sharon Wee, a New York-based Singaporean cookbook author. Pandan’s fresh taste, which is imbued by either simmering it with other ingredients or blending it to create an extract, cuts out the heaviness from the coconut milk, sugar and chicken fat that it’s often used with, she adds.Now pandan is popping up across the city, and not just at Southeast Asian bakeries such as Bánh by Lauren and Lady Wong. In May, Cronut creator Dominique Ansel featured a strawberry pandan filling for his signature treat to celebrate the famed pastry’s 11th birthday. Before that, he served pandan coconut chiffon cake and pandan... Continue reading at 'Crains New York'

[ Crains New York | 2024-08-30 10:03:04 UTC ]
News tagged with: #similar amount #vanilla beans #earthy taste #burnt butter #french bartender #nutty finish #de soto #recently launched #banana liqueur #drink introduced #mark murphy #niche product #claire conaghan #success due #gorgeous color #cookbook

Other Publishing stories related to: 'Is this Southeast Asian leaf New York's next matcha?'


Publishers Respond to Losing Some 'New York Times' Bestseller Lists

Publishers expressed dismay, confusion and surprise at the 'New York Times' decision to eliminate some bestseller lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers respond #bestseller lists


'New York Times' Cuts a Range of Bestseller Lists

As part of its effort to revamp its coverage of publishing, the 'New York Times' has eliminated a number of bestsellers lists, among them graphic novels/manga and mass market paperback lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists #bestsellers lists


Medium Just Laid Off 50 Employees and Shut Down Offices in New York and D.C.

Medium founder and CEO Ev Williams disclosed today in a blog post that his four-and-a-half-year-old company is eliminating 50 jobs and shutting down offices in New York and Washington, D.C. In a philosophical letter to the public, he recounted how his team's ultimate goals had gotten off course... Continue reading at AdWeek

[ AdWeek | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #generate revenue


New York Times Gets Pulled From Apple's App Store in China

Ad Age "Media Guy" columnist Simon Dumenco's morning media roundup for Jan. 5:Donald Trump's spokesman says he checks the president-elect's Twitter account first thing in the morning because "it drives the news." (Oh, you don't say?!) Bernie Sanders drove the news -- or at least scored one of... Continue reading at Advertising Age

[ Advertising Age | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #media guy #twitter account #year -- #trump tweet


New York Public Library launches imprint to publish books inspired by its collections

From colouring and picture books for children to work by adult authors including Maira Kalman, new project will celebrate the library’s role in the life of the cityA treasure trove of rare books, manuscripts, maps, photographs and more are set to fire the imaginations of authors in a new venture... Continue reading at The Guardian

[ The Guardian | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #rare books #publishing partnership #extensive collection #staten island #source material


New York Public Library, Macmillan Launch Publishing Partnership

The agreement will create and publish a program of print and ebooks for adults and for children, inspired by the library’s collections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
More news stories like this |


New York Magazine Publisher Larry Burstein Leaving After 13 Years in Role

Larry Burstein, who has served as publisher of New York magazine for the last 13 years, is leaving that role, he announced in a memo to staff Friday morning.Mr. Burstein was on his third term as a New York magazine employee -- he worked as an account executive in the early 1980s, returned in... Continue reading at Advertising Age

[ Advertising Age | 2016-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york magazine #account executive #early 1980s


'New York Times Book Review' Announces Best Illustrated Children's Books of 2016

The 'New York Times Book Review' has revealed the 10 titles on its 64th annual list of Best Illustrated Children's Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated children


Join Digiday, The New York Times and Keywee in NYC on Thurs. for the future of publishing

As part of Keywee's efforts to bring together the New York publishing community, we are teaming up with The New York Times and Digiday to discuss how The Times approaches topics like audience development, reader engagement, and content distribution, as well as trends in digital publishing. We... Continue reading at Digiday

[ Digiday | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #publishing appeared #audience development #reader engagement #content distribution #union square #sponsored content


Kids' Comics at New York Comic Con: Super Hero Girls to Big Nate

This year's New York Comic Con featured plenty of children's comics – and plenty of children. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-13 00:00:00 UTC ]
More news stories like this |


New York Comic Con: Pokémon Go, Attack on Titan Drive Manga Sales

The U.S. manga market marked its third straight year of sales growth and optimism about the category was reflected at New York Comic Con in programming and artist appearances offered by publishers such as Viz Media, Kodansha and Yen Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #straight year #sales growth #yen press


New York Comic Con Hits Record Attendance

Despite a rise in attendance at New York Comic Con to a record 180,000, the show floor remained orderly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
More news stories like this |


The New York Times introduces its new 'International Edition'

Newspaper’s title is changed in a revamp aimed at testing whether it can turn a profit as its publishing company continues to build a digital audience Overnight, the International New York Times has become The New York Times International Edition. The change of title is accompanied by a new... Continue reading at The Guardian

[ The Guardian | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth


Photo Mania: New York Comic Con 2016

PW hit the floor at the Jacob Davits Convention Center to capture the 150,000-fan strong event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo mania


New York Comic Con: 2016 Sales Creep Up, ICv2 Surveys Retail Disruption

At New York Comic Con, Diamond Comics Distributors report 2016 sales are up slightly; and industry analyst and ICv2 CEO Milton Griepp surveyed 40 years of retail disruption in the comics market and speculated on the possibility of a 'Fifth Disruption." Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics market


New York Comic Con 2016: The PW Preview

This year's New York Comic Con will aim to accommodate the ever-increasing number of attendees with more events, programs, and additional venues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ever-increasing number


Pamela Paul to Oversee All 'New York Times' Book Coverage

The editor of the 'New York Times' Sunday Book Review will take over all book coverage for the paper, including the daily Books section, book news, and publishing industry news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pamela paul #book coverage #book news


‘Dat cheeeeeeeze’: How publishers from the HuffPost to The New York Times are using Instagram Stories

Instagram Stories are just a few days old, but publishers ranging from Bloomberg Business U.K. to Bustle have started playing with the feature. While Stories lack some of the bells and whistles offered by Snapchat Stories (which inspired the Instagram product), social teams are still finding a... Continue reading at Digiday

[ Digiday | 2016-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram stories #bloomberg business #snapchat stories #social teams


New York Magazine Makes “The Case Against the Media”

Editor Genevieve Smith tells Folio: why now's the time to dig deep into public distrust. The post New York Magazine Makes “The Case Against the Media” appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media appeared