Is this Southeast Asian leaf New York's next matcha?

A decade ago, it was dusky green matcha. Then came masala chai, yuzu and ube. Now another distinct Asian ingredient is wending its way through New York City’s dining scene.Pandan is a staple ingredient in Southeast Asian cuisine, used to give beverages, desserts and savory dishes a simultaneous hit of sweetness and earthiness. The blade-like leaves, which grow at least two feet long, are believed to have come from the present-day Moluccas islands in East Indonesia. One of the first recorded reference to pandan was in 1832.A slew of well-known dishes feature the fragrant herb: gai hor bai toey, a Thai fried chicken dish; nasi lemak, a Malaysian favorite where the rice is cooked with coconut milk and pandan leaves; and banh bo nuong, a brightly green-hued honeycomb cake from Vietnam.“Without it, it’s pretty obvious. Your food loses a signature whiff and flavor,” says Sharon Wee, a New York-based Singaporean cookbook author. Pandan’s fresh taste, which is imbued by either simmering it with other ingredients or blending it to create an extract, cuts out the heaviness from the coconut milk, sugar and chicken fat that it’s often used with, she adds.Now pandan is popping up across the city, and not just at Southeast Asian bakeries such as Bánh by Lauren and Lady Wong. In May, Cronut creator Dominique Ansel featured a strawberry pandan filling for his signature treat to celebrate the famed pastry’s 11th birthday. Before that, he served pandan coconut chiffon cake and pandan... Continue reading at 'Crains New York'

[ Crains New York | 2024-08-30 10:03:04 UTC ]
News tagged with: #similar amount #vanilla beans #earthy taste #burnt butter #french bartender #nutty finish #de soto #recently launched #banana liqueur #drink introduced #mark murphy #niche product #claire conaghan #success due #gorgeous color #cookbook

Other Publishing stories related to: 'Is this Southeast Asian leaf New York's next matcha?'


Job Opening: Assistant to the Director of the German Book Office New York

The German Book Office New York is hiring an assistant to the director. This position offers the opportunity to learn about international book publishing. The post Job Opening: Assistant to the Director of the German Book Office New York appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york appeared #job opening #position offers


BEA 2015: Silvera Discloses Favorite New York City Bookish Haunts

Adam Silvera, whose first novel, "More Happy Than Not," is due from SohoTeen June 2, is a native New Yorker, a former bookseller, and a frequenter of some Manhattan book lovers’ attractions that he reveals to BEA attendees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adam silvera


BEA: 2015 Lonely Planet’s BEA Guide to New York City

In New York City for BEA? Lonely Planet’s got your free time in the morning, afternoon, and evening covered. From strolling wild urban greenways to sipping sangria on a riverside dock, there’s a world of great attractions within easy reach of the Javits Center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet #free time #javits center


French Graphic Novel Publishers Meet in New York

Things are changing in U.S. comics and French comics publishers are meeting in New York to discuss the U.S. market and look for ways to stoke demand for French graphic novels in North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french graphic #publishers meet


New York Times, BuzzFeed to Publish Directly to Facebook

Nine major domestic and international publishers including The New York Times and BuzzFeed will begin publishing articles and videos directly to Facebook as part of an initiative called Instant Articles, Facebook announced on Wednesday.The highly anticipated partnership will certainly have many... Continue reading at Advertising Age

[ Advertising Age | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #nbc news #bbc news #enables publishers #chris cox #business models


Exploring New York in a Dozen Dishes: PW Talks with Robert Sietsema

Scrambled brains, guinea pig, and the humble pizza pie: veteran food critic Robert Sietsema discusses the story behind his new book, 'New York in a Dozen Dishes.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guinea pig


The New York Times Invites Advertisers to the Page One Edit Meeting

Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
More news stories like this |


The International New York Times Chinese Monthly Launches in Hong Kong and Macau

The International New York Times (NYTimes.com) and The New York Times’ Chinese website (cn.NYTimes.com) today published the first edition of the International New York Times Chinese Monthly, a print publication that presents news, opinion a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong #print publication


Page One’s 21st-Century Asian Bookstore Strategy

Singapore-based Page One's new bookstore concept in Hong Kong started by looking at what readers loved in books and building from there, says CEO Mark Tan. The post Page One’s 21st-Century Asian Bookstore Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-31 00:00:00 UTC ]
More news stories like this |


A View of What “Our Possible Media Futures” Might Look Like, Out of The New York Times’ R&D Lab

Last night’s news about news orgs publishing directly to Facebook wasn’t a surprise, exactly — we’ve known this was in the works for months — but it’s been a good excuse to think about the p ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months mdash


St. Patrick's Day: New York City residents can get a free book by an Irish writer

The Irish Arts Center in New York City will be handing out thousands of books by Irish writers to NYC residents on the holiday. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free book #irish writer #irish writers


Jill Abramson Signs $1M Book Deal – But Won't Settle Scores with New York Times

Jill Abramson, the former New York Times executive editor, has signed a rumoured $1m book deal – but readers hoping for a score-settling page turner may be disappointed, according to her publisher. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jill abramson


Lahiri wins DSC Prize for South Asian Literature

Jhumpa Lahiri has won the DSC Prize for South Asian Literature 2015 for The Lowland, published in the UK by Bloomsbury. Lahiri was named the winner of the $50,000 prize at the ZEE Jaipur Literature Festival taking place in India this week. The DSC Prize for South Asian Literature is open to... Continue reading at The Bookseller

[ The Bookseller | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jhumpa lahiri #dsc prize


Amazon launches 60-minute delivery service in New York

Amazon has launched a one-hour new delivery service in selected areas of Manhattan, New York, today (19th December), which it plans to expand in 2015. The service, called Prime Now, promises to deliver in one hour a range of more than 25,000 daily essentials, such as “paper towels, shampoo,... Continue reading at The Bookseller

[ The Bookseller | 2014-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #delivery service #paper towels #mobile app


New York Times to Fire 21 Union Employees Starting Today, Union Says

The New York Times will fire 21 union employees starting today, according to the union, exceeding the total number of job cuts the newspaper publisher had originally said was needed to reduce costs.New York Times Co. had accepted the buyout applications of 57 union employees and almost 30... Continue reading at Advertising Age

[ Advertising Age | 2014-12-17 00:00:00 UTC ]
More news stories like this |


Children's market explored at New York Children’s Book Summit

The first Nielsen Children’s Book Summit convened in New York on Friday (12th December) at the McGraw-Hill Auditorium in midtown, saw over 150 participants attending the day-long meeting organized by Nielsen Book Americas SVP Jonathan Stolper and Bookigee’s Kristen McLean. They worked to be... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen children #book summit #mcgraw-hill auditorium #kristen mclean


Myers to Retire From New Leaf

Irv Myers has announced that he will be stepping down as president and CEO of New Leaf, effective December 31, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #irv myers


Chris Hughes' New Republic Cuts Frequency, Moves to New York

The New Republic magazine, which reached its 100th anniversary last month, is reducing its frequency to 10 issues a year from 20, moving its headquarters to New York from Washington, D.C., and replacing its editor. Gabriel Snyder will assume the role of editor of chief, succeeding Frank Foer.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #republic magazine #chris hughes #100th anniversary #media companies #bloomberg media


New York Times Deadline for 100 Buyouts Nears

A 5 p.m. deadline bore down on New York Times employees considering whether to accept buyout packages, a bid for the newspaper publisher to trim costs.The company has said there will be forced cuts if 100 jobs can't be eliminated through voluntary buyouts.Like many newspapers, the Times is... Continue reading at Advertising Age

[ Advertising Age | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forced cuts #voluntary buyouts #print circulation #regulatory filing #staff cuts #digital future