In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry, Discover Financial and United Airlines, stated its support for the boycott. A day later, outdoor apparel brand The North Face said it would halt paid advertising on Facebook-owned properties until the company implemented stricter policies to halt the spread of "racist, violent or hateful content and misinformation" on its platforms. In the four days since, outdoor retailers REI and Eddie Bauer and The North Face competitor Patagonia, as well as a handful of smaller tech brands, have announced similar pledges. Although execs at General Motors and Unilever fell short of fully committing to the boycott despite expressing sympathy for the cause in a Wall Street Journal report Monday, it's clear that the message is being heard by marketers ever mindful of ensuring that the environments in which their advertisements appear align with their public-facing corporate values. For publishers, who have long positioned themselves as brand-safe advertising alternatives to tech platforms, unprecedented scrutiny of Facebook's $80 billion global advertising business could mean a chance to recoup some lost ground. "It does present an opportunity," said an executive at a large digital media company,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
News tagged with:
#marketing spend
#vox media
#ad dollars
#public interest
#entire industry
#digital content
#hearst
#digital media
Randy Schekman says his lab will no longer send papers to Nature, Cell and Science as they distort scientific processLeading academic journals are distorting the scientific process and represent a "tyranny" that must be broken, according to a Nobel prize winner who has declared a boycott on the... Continue reading at The Guardian
[ The Guardian | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#impact factors
#editorial staff
Social mobile games studio Storm8 announced today that it will start marketing, distributing and advising on third-party games via a new arm, Storm8 Publishing. Its first title, War of Dragons for iOS, is a Puzzle & Dragons-esque match-three game originally released as Tower of Saviors.... Continue reading at AllThingsD
[ AllThingsD | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
The new imprint of the online bookseller has already released works by authors including William Lashner and Rebecca Adams Wright. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online bookseller
Indie publishing via online writing communities and ebooks can provide valuable feedback, and even set you on the path to mainstream successNews that a quarter of the top 100 Kindle books on Amazon.com are from indie publishers doesn't surprise me. I started out writing online. Fed up with the... Continue reading at The Guardian
[ The Guardian | 2013-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twitter account
#revolution afoot
The first ever "USA Pavilion" contributed to an increase in American publishers' participation at this year's Guadalajara International Book Fair (FIL). Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american publishers
This month's starred reviews of self-published books includes a "stellar" historical novel and a "touching" memoir of life as a teacher of disadvantaged students. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top reviews
#self-published books
#blueink review
#starred reviews
Medium is debuting a slew of new look-and-feel tweaks designed to let would-be columnists pretend they're working for a well-designed print publication. The site says that one of its initial goals was to empower writers with "dead simple" tools to ... Continue reading at Engadget
[ Engadget | 2013-12-05 00:00:00 UTC ]
More news stories like this |
Figures from world's biggest bookseller trumpeted as sign of how self-publishing and smaller labels are changing the industryAs many as a quarter of the top 100 Kindle books on Amazon.com are from indie publishers, according to data revealed at a trade presentation by the retailer.A chart... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leading position
When we reviewed the GameStick Android console, one of our main concerns was how the library of titles on offer would pan out over time. Today, it's just been announced that Ubisoft will be bringing its Prince of Persia franchise to the platform. .. Continue reading at Engadget
[ Engadget | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#main concerns
I can't repeat my Ipso facto joke yet again. But there, I just did. The announcement that almost all of the major publishers have signed up to fund the Independent Press Standards Organisation, and agreed therefore to be regulated by it, is hardly a shock.But Paul Vickers, the Trinity Mirror... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consistently argued
#concerned parties
Japan’s new “authoritarian” Designated Secrets Bill will have dire consequences... Continue reading at The Bookseller
[ The Bookseller | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dire consequences
Publishers like to think that their content is getting read. But at the expense of advertising dollars? Not so fast. Increasingly popular apps like Pocket, Instapaper and Evernote’s Web Clipper have been billed as a way to help publishers combat fragmentation by letting users read bookmarked... Continue reading at Digiday
[ Digiday | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising dollars
#web publishing
#avid readers
Amazon's new charitable Web site, AmazonSmile, offers challenges for presses that would like to earn 0.5% on purchases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-04 00:00:00 UTC ]
More news stories like this |
Under the Khmer Rouge, Cambodia's reading culture was destroyed, but over the past five years it has returned with the help of a revitalized publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading culture
#book fair
Publishers have launched online advent calendars offering readers prizes in the countdown to... Continue reading at The Bookseller
[ The Bookseller | 2013-12-02 00:00:00 UTC ]
More news stories like this |
André Schiffrin died in Paris on Sunday of pancreatic cancer. In Schiffrin's nearly three decades at Pantheon Books, he worked with writers Jean-Paul Sartre, Marguerite Duras and Gunter Grass.When André Schiffrin ¿ who died in Paris on Sunday of pancreatic cancer at age 78 ¿ was fired in 1990 as... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pancreatic cancer
#marguerite duras
#gunter grass
#american publishing
Founded in 2002, Paizo Publishing specializes in publishing tabletop role-playing games, or RPGs, in particular its flagship Pathfinder Role Playing Game, as well as magazines, books and a wide range of gaming accessories all designed for the fantasy game-playing marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide range
The European Commission's call today for stronger data privacy protections could help the web's biggest data collectors like Google and Facebook fight data requests from the U.S. government.As expected, the Commission published a collection of recommendations for stronger data protections,... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european commission
#commission published
#general mills
The self-publishing ecosystem in Germany is expanding into more dramatic experimentation, from crowdsourcing to offering author advances. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
More news stories like this |
At the New York Times' Drafts blog, comedian Steve Macone offered a helpful, humorous glossary of terms for the modern book business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing