Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
News tagged with: #harpercollins uk #promote books

Other Publishing stories related to: 'Is Social Media Marketing Heaven or Hell?'

Privacy Scandals Haven’t Dented Social Media Use, According to New Pew Report

News about rampant misinformation, dubious data practices and censorship accusations haven't done much to turn Americans off social media over the past few years, according to a Pew Research report published today. The survey found that the share of U.S. adults on Facebook, LinkedIn, Twitter and... Continue reading at AdWeek

[ AdWeek | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pew report #survey found

Britain joins social media crackdown after livestreamed New Zealand attack

The United Kingdom joined a growing global backlash against technology companies such as Facebook Inc. and Twitter Inc., proposing fines and bans if social-media platforms fail to curb illegal activity. The government outlined plans for an industry-funded regulator that would police the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-08 14:25:00 UTC ]
More news stories like this | News stories tagged with: #technology companies #zealand attack #proposing fines #industry-funded regulator

Britain joins social media crackdown after livestreamed New Zealand attack

The United Kingdom joined a growing global backlash against technology companies such as Facebook Inc. and Twitter Inc., proposing fines and bans if social-media platforms fail to curb illegal activity. The government outlined plans for an industry-funded regulator that would police the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-08 14:25:00 UTC ]
More news stories like this | News stories tagged with: #technology companies #zealand attack #proposing fines #industry-funded regulator

Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email newsletters

BuzzFeed, Vice and other outlets slash jobs in a challenging market for digital media

When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #challenging market #york-based start-

Trump’s Social Media Photos Reportedly Altered to Make Him Look Thinner and His Hands Bigger

President Donald Trump purports to hate “fake news” but he seems to have no problem with fake photos. At least that’s what Gizmodo discovered when it started carefully looking at the images on Trump’s official Facebook and Instagram accounts and discovered photos of the president that make him... Continue reading at Slate

[ Slate | 2019-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram accounts

Andersen and Vodafone offer free book about social media safety

Vodafone Foundation, the telecommunications company's charitable arm, and Andersen Press are offering parents a free children’s book about using social media responsibly. Continue reading at The Bookseller

[ The Bookseller | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andersen press #charitable arm

Tech and Publishing: A Marriage Made in Heaven—or In Hell?

Careful partnering with vendors can make all the difference between a successful or failed technology project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marriage made

LadBible takes over social media rival UniLad

Takeover exposes financial challenges in face of success on FacebookUniLad has been bought by its arch-rival internet company LadBible following a takeover process that laid bare the financial challenges facing online publishers.The two British companies – who were competitors but have an... Continue reading at The Guardian

[ The Guardian | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest publishers #viral videos

Attorney general announces review of social media platforms following Capitol Hill hearing

Lawmakers on Capitol Hill questioned top executives at Facebook and Twitter on Wednesday about their companies’ ability to thwart foreign interference, and hinted that industry regulations may be coming. The “size and reach of your platforms demand that we, as policy-makers, do our job, to ensure... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-05 00:00:00 UTC ]
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BookCon 2018: Social Media Poetry Explosion

Poetry is going viral, and the poets of [Dis]Connected can tell you why Social media poetry is suddenly everywhere: on Instagram, Facebook, Twitter, and increasingly in print, too. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-02 00:00:00 UTC ]
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BookExpo 2018: Is Social Media Poetry Just a Trend?

Is social media poetry on Instagram, tumblr, and other platforms here to stay, or is it a passing fad, like coloring books? Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coloring books

Honolulu-based social media site JamBios to launch first revenue model

The Honolulu-based site, where users can post and collaboratively share memories, is venturing into the photo book market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue model

Once Known for Social Media, VaynerMedia Wants to Become an ‘Attention’ Agency

Gary Vaynerchuk's VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. It pivoted to video prior to that phrase becoming a publisher's SOS call. The social agency grew its reputation on helping brands navigate Facebook, Twitter and, more recently,... Continue reading at AdWeek

[ AdWeek | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early adopter

BuzzFeed Will Get a Taste of the Chinese Market in a Deal With a Local Media Giant

A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in... Continue reading at Advertising Age

[ Advertising Age | 2018-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing deal #chinese market #asked readers #facebook --

Facebook’s news feed change won’t help social media addiction | Eleni Stefanou

Mark Zuckerberg says he wants to ensure Facebook is good for people’s wellbeing – but its business model remains unalteredWhen Facebook announced it was tuning out publishers and brands to focus on friends, family and “meaningful interactions”, my immediate response was relief. I desperately... Continue reading at The Guardian

[ The Guardian | 2018-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model

Q&AA: Rafat Ali on Media, Marketing Travel in an 'Age of Anxiety'

Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known as an astute and pointed observer of digital media. For this interview, he dons both hats. We also touch on his time growing up in India, where... Continue reading at Advertising Age

[ Advertising Age | 2018-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rafat ali #business side #travel industry #publishing circles #pointed observer

What can be done about abuse on social media?

Internet giants such as Facebook and Twitter have limited legal obligations, but what could Britain do to make them act?Hosts, not publishers?Currently, social media firms including Facebook, YouTube and Twitter operate as hosts, rather than publishers, in the UK. As such, they are exempt from... Continue reading at The Guardian

[ The Guardian | 2017-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user-generated content #internet giants

Why the once darling social media service Storify is coming to an end

Storify, the beloved digital publishing tool that allowed writers to chronologically arrange social media posts, will soon be no more. The curation service will go offline May 16, 2018, the company announced today. For those who have used the service and want to preserve that content, they’ll... Continue reading at Fast Company

[ Fast Company | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newest product

Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing

The 'new influencers,' a panel in Montréal's professional program asserted, are the ones who can reach consumer-readers where they live. The post Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publishing