HarperCollins is to launch an interactive outdoor campaign at Westfield White City shopping centre in west London for the paperback release of psychological thriller The Ice Twins by S K Tremayne. From 31st August to 14th September customers will be able to download a free sample of the book from the wi-fi hotspots around the Westfield Eat St site – a large interactive advertising billboard. HarperCollins said the campaign would reach 500,000 people. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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E-book publisher Diversion Books has launched EverAfter, a bookstore app dedicated to romance titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-04 00:00:00 UTC ]
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#romance titles
We need to reflect the reality of our communities, says The Fault in Our Stars writer John Green in video backing social media-led We Need Diverse Books campaignAll readers need to know that they too can be the heroes of a story, according to the bestselling author of The Fault in Our Stars,... Continue reading at The Guardian
[ The Guardian | 2014-10-31 00:00:00 UTC ]
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When sales of ebooks doubled in 2011 over 2010, it seemed as if the mass market paperback format might quickly sink into oblivion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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#ebooks doubled
The three leading UK political parties have pledged to support the National Literacy Forum’s campaign to improve literacy in the UK. The National Literacy Forum, led by the National Literacy Trust and supported by organisations such as Booktrust and The Reading Agency, yesterday (29th... Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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#improve literacy
#literacy skills
#reading agency
#children born
Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller
[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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#digital storytelling
#marketing campaign
#drive sales
The Bourbon Kings, which centers on a wealthy, aristocratic Kentucky family, who made their fortune from bourbon, has already been optioned for TV by Endemol Studios. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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HarperCollins has launched a new series of international author podcasts, expanding its direct-to-consumer marketing approach. The series, HarperCollins Presents, is being released weekly on several sites, including iTunes, SoundCloud and Stitcher, in both the UK and US, featuring authors such... Continue reading at The Bookseller
[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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#released weekly
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#patricia cornwell
#wilbur smith
Rakuten has today (27th October) launched a new UK website selling physical and audiobooks via third party retailers. The Japanese e-commerce company said it plans to “focus on empowering more independent retailers to sell online in the UK.” Rakuten, which also owns Canada-based ebook retailer... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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#uk website
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'Heart,' the nonfiction story of the Native American leader Red Cloud, was well-received critically upon its release and has now become a bestseller in its paperback format. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-24 00:00:00 UTC ]
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#paperback format
E-reading platform Blloon launched in the UK today (22nd October), with titles from publishers such as Allen & Unwin, Faber and Profile. The German company founded by Txtr boss Thomas Leliveld plans to target young people who “read up to 12 books a year”. Continue reading at The Bookseller
[ The Bookseller | 2014-10-23 00:00:00 UTC ]
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#allen unwin
Liverpool University Press is launching a new series of poetry books that celebrate risk-taking, called Pavilion Poetry. Pavilion Poetry, which will be edited by poetry professor Deryn Rees-Jones, aims to seek out and publish all that is daring and relevant in contemporary poetry. Continue reading at The Bookseller
[ The Bookseller | 2014-10-23 00:00:00 UTC ]
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#poetry books
A Twitter campaign to encourage more authors to sign up to Public Lending Right has been successful, according to Tracy Chevalier. Seventy authors registered for PLR in the first week of the campaign, led by Chevalier - an increase of 400% on the same period the year before. Chevalier, chair... Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
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#authors sign
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#public lending
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Pan Macmillan is to publish The Secret Lives of Twin Peaks, a novel by Mark Frost, the co-creator of television show “Twin Peaks”. Adult publisher Jeremy Trevathan and editorial director Julie Crisp bought the novel as a pre-empt from agent Ed Victor during this year’s Frankfurt Book... Continue reading at The Bookseller
[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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In 2015 the Cairo International Book Fair will launch its first-ever professional program, which will run from January 29 through 31. The post Cairo Book Fair to Launch Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-17 00:00:00 UTC ]
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The Icelandic publishing company Edda Nordic Ltd., which has been licensing books, magazines, and book clubs from Disney for nearly three decades in its home territory, has opened a North American division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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The Icelandic publishing company Edda Nordic Ltd., which has been licensing books, magazines, and book clubs from Disney for nearly three decades in its home territory, has opened a North American division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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The portal will provide self-service, updated information for agents on authors, including confidential sales data, for all titles published by HBG. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Simon & Schuster is teaming with Milq, a new social media platform, to launch a Books category on the content curation venture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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#simon schuster
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Akashic Books is teaming with 'The Nation' sports writer David Zirin, to launch Edge of Sports Books, a new imprint devoted to sports titles with a progressive political slant. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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#akashic books
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The Bookseller is to launch the first ever prize for Young Adult books in the UK and Ireland.... Continue reading at The Bookseller
[ The Bookseller | 2014-09-25 00:00:00 UTC ]
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