If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Titles in the Hunger Games and Empyrean series sold in big numbers last week, leading to a 1.4% increase in sales of print books over 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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The bimonthly magazine, which covers and reviews audiobooks, has named its Best Audiobooks of 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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Online comics are racking up readers, and print book publishers are catching on. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
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Led by huge numbers for two Rebecca Yarros titles, unit sales of print books rose 3.9% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-16 05:00:00 UTC ]
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Following a one-week, Britney Spears–led sales increase, unit sales of print books fell 8% last week compared to the week ended November 5, 2022. Sales fell in all major categories except young adult fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Led by blockbuster first week sales for 'The Woman in Me' by Britney Spears and a strong showing in the young adult category, unit sales of print books rose 1.4% last week over the week ended October 29, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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Unit sales of print books fell 3.2% last week at outlets that report to Circana BookScan. The performance wasn’t a bad one—it was just unable to match the same period last year, when 'It Starts with Us' by Colleen Hoover sold more than 810,000 copies in its first week on sale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-26 04:00:00 UTC ]
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Poet, editor, and writer John Freeman and novelist Omar El Akkad join co-hosts Whitney Terrell and V.V. Ganeshananthan to talk about the final issue of Freeman’s, a literary magazine founded in 2015. El Akkad, a contributor to the volume, describes founding editor Freeman’s intense and uniquely... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-19 08:10:54 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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A host of new titles and a solid performance by adult segments led to a 4.7% increase in unit sales of print books last week over the week ended October 8, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-12 04:00:00 UTC ]
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The UK’s literary magazine scene is crumbling due to rising print costs. But I’ll keep printing my own magazine, which gives writers of colour a voice, for as long as I canTen years ago, Jeff Sparrow, editor of Overland, which describes itself as Australia’s only radical literary magazine, wrote... Continue reading at The Guardian
[ The Guardian | 2023-10-10 10:30:07 UTC ]
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An anthology that combines new work with selections from The Brownies’ Book, a children’s magazine launched by W.E.B. Du Bois, is bringing its mission to bear in a new national context. Continue reading at The New York Times
[ The New York Times | 2023-10-09 13:26:00 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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After a long run with weekly sales ahead of 2022, unit sales of adult fiction titles were down 0.2% in the year-to-date after sales fell last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
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A statement cited increased costs and removal of UK state funding as the magazine, which featured writers including Paul Murray, Caleb Azumah Nelson and Sally Rooney, is to consider its future Literary magazine the White Review will not be published “for an indefinite period” according to a... Continue reading at The Guardian
[ The Guardian | 2023-09-26 09:06:39 UTC ]
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