Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert visitors into email subscribers, and even win on SEO topics once dominated by entrenched competitors. The post Inside Fatherly’s very grown-up viral video strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-16 00:00:00 UTC ]
News tagged with: #facebook video #great success #viral hits

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VIDEO: Meet the Author: Val McDermid

Author Val McDermid tells the BBC's Nick Higham about her latest book Cross and Burn, the eighth novel in The Wire in the Blood series. Continue reading at BBC World

[ BBC World | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #val mcdermid #nick higham

5 reasons Alice Munro was awarded the Nobel Prize in Literature (+video)

Merit trumped politics this year when modest, retiring, universally admired Canadian author Alice Munro received the Nobel Prize in Literature. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nobel prize

Watch Videos from Thursday at the Frankfurt Book Fair

Watch our Frankfurt Book Fair video interviews with Peter Usborne (Usborne Books), Bob Campbell (Wiley), Jamie Byng (Canongate), Richard Nash (Small Demons), and other leading figures in the publishing industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watch videos #leading figures #publishing industry

Videos from Frankfurt: Brazil, Predictions, Charlie Redmayne, and Casper Grathwohl

On the first day of the 2013 Frankfurt Book Fair, the Publishing Perspectives video team interviewed agents, publishers and organizers about their expectations for the near future of the industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie redmayne

Videos from Frankfurt: CONTEC, Publishers Launch and More

The Publishing Perspectives team attended CONTEC Frankfurt and Publishers Launch at the Frankfurt Book Fair to find out what the crowds were buzzing about. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers launch

Furloughed by the government? At least you've got time to read. (+video)

In the wake of the government shutdown, Baltimore-based breathe bookstore café is offering a 10 percent discount to furloughed workers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #government shutdown #furloughed workers

VIDEO: Children on their favourite books

To celebrate Children's Book Week, the charity Booktrust has compiled a list of 100 books that they say every child should read by the age of 14. BBC News asked some children what they thought. Continue reading at BBC News

[ BBC News | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favourite books #book week #charity booktrust

Timothy Leary-developed video games found in New York Public Library archive

The New York Public Library recently discovered a treasure trove of video games in its archives created by psychedelic evangelist Timothy Leary. Over 375 floppies (talk about flashbacks) containing a "dozen or so" games developed by the LSD-advocate in the '80s -- some are playable via emulation... Continue reading at Engadget

[ Engadget | 2013-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rare books #good doctor #image credit

Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #weather company

VIDEO: Stephen King returns to The Shining

The best-selling author behind The Shining has returned to its central character, 36 years after the book was first published, for his latest novel. Continue reading at BBC World

[ BBC World | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-selling author #central character

J.K. Rowling will write new movie set in 'Potter' universe (+video)

J.K. Rowling will write the screenplay for a film adaptation of the Potter book 'Fantastic Beasts and Where to Find Them' and the movie will center on the adventures of textbook author Newt Scamander. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #movie set #potter book #film adaptation #fantastic beasts

iRobot CEO Colin Angle on the shortcomings of humanoid robots (video)

Nearly everyone who's purchased one the 10 million-plus Roombas sold around the world has inevitably asked the same question: whatever happened to Rosie? For all its charms, iRobot's hockey puck-like floor cleaner will never compare to the Jetsons' sass-talking maid. We're living in an age of... Continue reading at Engadget

[ Engadget | 2013-09-07 00:00:00 UTC ]
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VIDEO: E-book extras spell change for books

With the rapid increase in self-published books around the world, major publishing houses are having to find new ways to maintain their market share. Continue reading at BBC World

[ BBC World | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published books #rapid increase #market share

VIDEO: Book festival 'stripped' for comics

Edinburgh's international book festival is getting Stripped and ready with a strand devoted to comic books. Continue reading at BBC World

[ BBC World | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book festival #comic books

VIDEO: How to make money from ebooks

With many more authors appealing direct to the public by releasing their novels themselves over the internet, are any of them able to make money? Continue reading at BBC World

[ BBC World | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money

B&N Not Selling Retail Business; Outlines New Strategies

In a conference call B&N executives cited the importance of device production to content providers, pointed to the advantages of its physical stores in conjunction with digital distribution and outlined new strategies to address mounting Nook Media losses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content providers #physical stores #digital distribution

VIDEO: Online publishing firms growing

The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World

[ BBC World | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses

Ron Burgundy will write a memoir (+video)

Ron Burgundy will be the name behind a book titled 'Let Me Off at the Top: My Classy Life and Other Musings.' Ron Burgundy is Will Ferrell's alter ego in the 2004 film 'Anchorman: The Legend of Ron Burgundy.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ron burgundy #book titled #classy life #alter ego

Time Inc. Launches Documentary Video Unit

Time Inc. invested heavily in video initiatives under Laura Lang, but even as the company prepares to transfer leadership to new CEO Joe Ripp, the medium remains a priority. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #invested heavily #laura lang