Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert visitors into email subscribers, and even win on SEO topics once dominated by entrenched competitors. The post Inside Fatherly’s very grown-up viral video strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-16 00:00:00 UTC ]
News tagged with: #facebook video #great success #viral hits

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CNN Nabs Bloomberg Video Exec

CNN has snatched up Bloomberg's digital video czar. Starting on Dec. 2, Chris Berend lands at CNN as the company's new vp of digital video development. Berend was most recently head of video for the Bloomberg Media Group, where he helped guide the company as it looked to significantly ramp up... Continue reading at AdWeek

[ AdWeek | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #managing editor #good stuff #track record #recent memory


Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian

[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly competitive #land grab #maker studios #licence fee


Chivas and Esquire Team Up with Jason Sudeikis for 'Gentlemen' Web Video Series

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday... Continue reading at AdWeek

[ AdWeek | 2013-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dinner table #paid ads #google search


Prolific TV creator Shonda Rhimes will write 'part memoir, part inspiration' book (+video)

Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #part memoir #part inspiration #shonda rhimes #tv shows #private practice


VIDEO: Concretopia: Rebuilding Britain

The BBC's Nick Higham meets John Grindrod, the author of Concretopia, a new book charting the rebuilding of post-war Britain Continue reading at BBC News

[ BBC News | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book charting


'Where the Wild Things Are' celebrates its 50th anniversary (+video)

Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wild things #maurice sendak #tops polls


Anjelica Huston details her childhood, working with father John Huston

Angelica Huston's memoir has received mainly positive reviews and is the first of a planned two-part work. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #positive reviews


Duly Noted: John Oliver to leave The Daily Show (Video)

It's common practice for musical artists to create their own labels in order to dip into that part of the industry. However, even though it's, more or less, the same thing, New York Yankees shortstop Derek Jeter is taking the uncommon step of launching his own book publishing imprint, Jeter... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john oliver #duly noted #common practice #comedy central #daily show


VIDEO: Wonderland artist's books sold

A collection of first edition books illustrated by the Edwardian artist Arthur Rackham has sold for more than £40,000 at auction. Continue reading at BBC News

[ BBC News | 2013-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books sold


VIDEO: The Pike wins non-fiction book award

Author Lucy Hughes-Hallett has won the Samuel Johnson Prize for Non-Fiction for The Pike, her biography of philandering Italian poet and politician Gabriele D'Annunzio. Continue reading at BBC News

[ BBC News | 2013-11-05 00:00:00 UTC ]
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Study: Programmatic Strategies Adopted by 85 Percent of Advertisers and 72 Percent of Publishers

 Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying


VIDEO: Could bees book win top literary prize?

The winner of the UK's leading award for non-fiction books, the Samuel Johnson Prize, will be announced next week, here Nick Higham speaks to nominated author Dave Goulson Continue reading at BBC News

[ BBC News | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-fiction books


VIDEO: Mantel: 'Be patient' for next book

The double-Booker Prize winning author Hilary Mantel has told fans to 'be patient' as there may be a gap of several years until her next novel. Continue reading at BBC World

[ BBC World | 2013-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told fans


VIDEO: NYC's graffiti history and other arts stories

An exhibition on New York's graffiti traces the history of the art form in the city, a Parisian museum shows how immigrants helped shape comic books worldwide - and other stories from the world of arts. Continue reading at BBC World

[ BBC World | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #art form


Duly Noted: The best steak houses in town (Video)

Warren Buffett, perhaps surprisingly, has seen Breaking Bad and says the character he most identifies with is Saul. Read into that what you will. -- Bloomberg video above Chicago is a time zone away from the ocean, so it's no surprise there is an overflow of excellent steak houses. The good... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #duly noted #warren buffett #breaking bad


Beckham's signature to become viral?

David Beckham plans to create an e-signature for his Facebook fans when he launches a new photo book next week.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook fans #photo book


Digital Strategies: Automating Rights and Permissions

Robert Kasher, a consultant with Firstsource and digi-EXPress, argues that automating publishing rights and permission should be a priority for the digital age. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategies #digital age


How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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McDonald's Happy Meal: Books included during November (+video)

McDonald's Happy Meal: Books will be served with one of four original titles in Happy Meals for two weeks in the month of November. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books included #original titles #happy meals


Watch Videos from Thursday at the Frankfurt Book Fair

Watch our Frankfurt Book Fair video interviews with Peter Usborne (Usborne Books), Bob Campbell (Wiley), Jamie Byng (Canongate), Richard Nash (Small Demons), and other leading figures in the publishing industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watch videos #leading figures #publishing industry