With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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The FanDuel sports book took bets on some mixed martial arts fights on April 1, 2022 Continue reading at ABC News
[ ABC News | 2024-07-10 19:26:18 UTC ]
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Data from Placer.ai shows that, while both bookstore chains have had some successes in increasing customer traffic, their gains in 2024 trail that of Barnes & Noble. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-08 04:00:00 UTC ]
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America’s rightward drift, reproductive healthcare in a post-Roe world, and players behind the January 6 Capitol attack feature in this fall’s noteworthy titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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America’s rightward drift, reproductive healthcare in a post-Roe world, and players behind the January 6 Capitol attack feature in this fall’s noteworthy titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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America’s rightward drift, reproductive healthcare in a post-Roe world, and players behind the January 6 Capitol attack feature in this fall’s noteworthy titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print... Continue reading at Digiday
[ Digiday | 2024-06-11 13:58:51 UTC ]
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After the author events planning team at the Free Library of Philadelphia was fired on June 3, some of the authors scheduled to appear there this month are expressing their support for the former employees—some quietly, others publicly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-11 04:00:00 UTC ]
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Now in its seventh year, the Deep Water Literary Festival will return to Narrowsville, N.Y., in the Catskills June 21–23. This year, it has added a new independent book fair and expanded its programming to year-round. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
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Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday
[ Digiday | 2024-05-23 04:01:00 UTC ]
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When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian
[ The Guardian | 2024-05-10 17:25:03 UTC ]
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A new concerted effort, opened during Bologna Children's Book Fair by the Montreuil Children’s Book Fair, has 15 publishing event producers. The post Frankfurt Joins European Network for Youth Reading Events and Festivals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-03 01:02:49 UTC ]
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The 2024 Beijing International Book Fair includes a program for international publishers, with applications open until May 10. The post Beijing Book Fair Expects 70 Nations’ Engagement in June appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-25 23:47:43 UTC ]
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Mayor Eric Adams’ nearly $112 billion executive budget, released Wednesday, includes more than $5 billion for health care initiatives, a figure that has grown by $172 million since his January preliminary budget.The revised plan avoids new spending cuts for city agencies and paints a rosier... Continue reading at Crains New York
[ Crains New York | 2024-04-25 09:33:07 UTC ]
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Isobel Abulhoul, who founded the Emirates LitFest and Magrudy’s bookstore chain, focuses on turning children into readers. The post The Power of Books: Isobel Abulhoul on Engaging Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-22 21:55:50 UTC ]
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Do you like rip-roaring science fiction books? Do you like movies? Then you are in for a treat in, well, two years. Amazon MGM Studios just set a release date of March 20, 2026 for Project Hail Mary, according to Deadline. It’s based on the Andy Weir novel of the same name, which was one of our... Continue reading at Engadget
[ Engadget | 2024-04-19 17:44:40 UTC ]
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The following is from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice by Eddie Ahn. _______________________________________________ Excerpted from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice, by Eddie Ahn;... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-17 08:54:48 UTC ]
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Brooklyn agency Red Antler named Kiser Barnes as partner and chief creative officer to elevate the work of its client roster, expand its portfolio of global business partners and solidify the agency's creative reputation. Barnes comes to Red Antler from Digitas, where he... Continue reading at AdWeek
[ AdWeek | 2024-04-01 12:00:00 UTC ]
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Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday
[ Digiday | 2024-03-27 04:01:00 UTC ]
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Results of a new study presented at Leipzig Book Fair show young Germans reading more but later, buying fewer books but at higher prices. The post At Leipzig Book Fair: Young Germans’ Engagement With Books and Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-25 20:27:54 UTC ]
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