With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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The eight indie presses that made PW’s fast-growing list for 2023 thrived in a challenging business environment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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The Sharjah Book Authority sent a special delegation to the 2024 New Delhi World Book Fair for meetings. The post At Delhi Book Fair: Sharjah Highlights Indian Publishers’ Engagement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-21 22:12:59 UTC ]
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Zibby Media has invested heavily in a traditional means of promoting books: live events. The company has hosted a range of splashy gatherings across the country to bring its readers together, and later this month, founder Zibby Owens will embark on a 24-state tour to promote her debut novel,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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Protesters from Writers Against the War on Gaza disrupted a PEN America event featuring actor and outspoken Israel supporter Mayim Bialik in Los Angeles on January 31. One protestor, author Randa Jarrar. was physically removed from the scene. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-05 05:00:00 UTC ]
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Despite mounting objections from within the American literary community (as well as public condemnation from two prominent novelists who recently cut ties with the organization), on Wednesday evening PEN America’s Los Angeles branch went ahead with its hosting of a conversation between stand-up... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-02 19:14:45 UTC ]
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Two prominent novelists have broken with PEN America over the organization’s decision to platform controversial actor and outspoken ceasefire opponent Mayim Bialik, as well as its relative silence on the unfolding genocide in Gaza (which so far has claimed the lives of at least 120 writers,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-31 20:56:06 UTC ]
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Our new Google calendar, to be updated throughout the year and to which readers can subscribe, keeps track of the dates of select trade shows, book fairs, and awards and prizes in 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-02 05:00:00 UTC ]
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Now in its 25th year, Ingram’s digital printing group has deepened its ties with publishers and expanded its international footprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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In Bend, Ore., Jessica Hammerman and Isaac Peterson have founded a small independent publishing house focused on literary fiction and memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
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An increase in its First Day Complete sales and lower costs in its second period resulted in a jump in earnings, on flat sales, at Barnes & Noble Education, which operates more than 1,270 college stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-07 05:00:00 UTC ]
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A lot of us talk the talk about what’s wrong with book publishing today—but who among us is walking the walk and actually effecting change in the world of literature? On Missing Pages, which I host for The Podglomerate, we look into past and present situations and processes (even scandals and... Continue reading at Electric Literature
[ Electric Literature | 2023-12-06 12:00:00 UTC ]
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Several digital publishers are doubling down on the business they still carry some authority over: events. Continue reading at Digiday
[ Digiday | 2023-11-14 05:01:00 UTC ]
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Founded in 2010, the lending library encourages literacy through bilingual story hours, book discussion groups, and film screenings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event and Call for Peace News and Events [email protected] Mon, 10/30/2023 - 15:47 On Saturday, November 18 at 12pm cst, the “RESISTIR Groupe” of Latin American PEN Centers,... Continue reading at World Literature Today
[ World Literature Today | 2023-10-30 20:47:30 UTC ]
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World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event News and Events [email protected] Mon, 10/30/2023 - 15:47 On Saturday, November 18 at 10am cst, the “RESISTIR Groupe” of Latin American PEN Centers, World Literature... Continue reading at World Literature Today
[ World Literature Today | 2023-10-30 20:47:30 UTC ]
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At the Frankfurt Book Fair's comics center, German publishers see growing interest from readers and are expanding into manga and manwha. The post Frankfurt: German Comic Book Scene Grows in Partnerships appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-20 12:38:10 UTC ]
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The week at Frankfurter Buchmesse features discussions ofissues in Arabic literature and its translation into other languages. The post In Frankfurt: Sheikh Zayed Book Award Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-17 22:48:03 UTC ]
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After an award ceremony for a Palestinian author at the Frankfurt Book Fair was canceled, more than 600 literary figures have signed an open letter denouncing the decision. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-16 09:00:16 UTC ]
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