Informa Engage’s Tricia Syed on How to Grow and Improve Your Events

With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events.  However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences.   You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers?  Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Fast-Growing Independent Publishers, 2024

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Counterfeit Books Are a Growing Problem, but a Solution May Be Near

New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly

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Counterfeit Books Are a Growing Problem, but a Solution May Be Near

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At Delhi Book Fair: Sharjah Highlights Indian Publishers’ Engagement

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Zibby Media Invests in Events—With a Touch of Glam

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WAWOG Protestors Disrupt PEN America Event with Mayim Bialik

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Palestinian-American writer Randa Jarrar was dragged out of a PEN event.

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Publishers Weekly’s 2024 Book Business Events Calendar

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World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event

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Frankfurt: German Comic Book Scene Grows in Partnerships

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In Frankfurt: Sheikh Zayed Book Award Events

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