In the post-Facebook era, publishers see increase in direct traffic

Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-29 00:00:00 UTC ]
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Building for People: Facebook’s Approach to Publisher Monetization

Today, people on average spend nearly a third of their day engaging with digital content, according to Adobe's 2018 Consumer Content Survey. Navigating audiences across various platforms is a constant challenge for publishers. At Facebook, we believe in building community for people across... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #size fits


Unilad: Facebook viral publisher goes into administration

Hundreds of jobs at risk with parent company owing £6m and administration loomingUnilad, one of the biggest publishers on Facebook, has gone into administration, putting hundreds of jobs at risk and casting doubt on whether outlets that rely on the social media platform for distribution can... Continue reading at The Guardian

[ The Guardian | 2018-10-04 00:00:00 UTC ]
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Facebook Started Indexing News Pages to Determine Which Publishers Belong in Its Ad Archive

Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek

[ AdWeek | 2018-09-19 00:00:00 UTC ]
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Facebook rolls out system to include news publishers in its controversial Ad Archive

Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-18 00:00:00 UTC ]
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A new Snapchat feature lets publishers create live stories out of users’ posts

Snapchat is launching a new feature with 26 publishers including CNN and NBC Sports. And unlike a lot of platform features, it doesn't require a ton of resources. The post A new Snapchat feature lets publishers create live stories out of users’ posts appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-13 00:00:00 UTC ]
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Twitter tweaks Facebook with new issue ads policy that exempts publishers

The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #civil rights #run ads


Facebook Watch Is Now Available Globally, as Are Tools for Publishers and Creators

Facebook announced Wednesday that its Facebook Watch video platform is now available globally and, in related moves on the publisher side, its Ad Breaks advertising options have been extended from U.S.-only to worldwide, and the desktop-based Creator Studio content-management hub it had been... Continue reading at AdWeek

[ AdWeek | 2018-08-29 00:00:00 UTC ]
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Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform

Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
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Facebook is playing nicer with publishers by easing up on ad and content restrictions

Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content restrictions #post facebook #facebook watch #ad inventory #publishers sell


Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits

A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. The post Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers start #benefits appeared


Facebook Is Committing Another $4.5 Million to Initiatives for News Publishers

Facebook announced Thursday that it is pumping another $4.5 million into Facebook Journalism Project initiatives for news publishers. Global head of news Campbell Brown said in a blog post that Facebook will put $3.5 million toward the Facebook Membership Accelerator pilot program and contribute... Continue reading at AdWeek

[ AdWeek | 2018-08-02 00:00:00 UTC ]
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Post-Facebook, PinkNews launches on Snapchat Discover

Digital publisher PinkNews has high hopes for the commercial prospects of being a Snapchat Discover publisher. The post Post-Facebook, PinkNews launches on Snapchat Discover appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #high hopes #snapchat discover


Facebook is hitting publishers where it hurts: here’s what you can do

It’s no secret that Facebook is cracking down on publishers. This strategic move makes perfect sense for the social media giant, but it leaves many online publishers wary of the buzz that they may have heard recently about abrupt changes that Facebook is planning to roll out. Sponsored by... Continue reading at Digiday

[ Digiday | 2018-07-19 00:00:00 UTC ]
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European Publishers Federation ‘Regrets’ Parliament’s Copyright Directive Rejection

Shortly after the Federation of European Publishers met to hold its officers' elections, the European Parliament has rejected a copyright framework measure the federation has supported. Another vote will occur in September. The post European Publishers Federation ‘Regrets’ Parliament’s Copyright... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
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Facebook hires Spiegel exec (and sometimes critic) to strengthen relations with publishers in Europe

“A lot of trust has been destroyed in the past months due to Facebook's unpredictable and unreliable actions." The post Facebook hires Spiegel exec (and sometimes critic) to strengthen relations with publishers in Europe appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-02 00:00:00 UTC ]
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Here’s how many Facebook ads some publishers are running on their main pages

After a change Facebook made June 28, you can now see how much publishers advertise on the platform. The post Here’s how many Facebook ads some publishers are running on their main pages appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-02 00:00:00 UTC ]
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How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #commerce-focused publishers #facebook ads #direct-to-consumer brands


Facebook tweaks political ads policy, but not enough to satisfy irate publishers

Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-28 00:00:00 UTC ]
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How France’s top Facebook publisher Chefclub is growing commerce

“We’d rather keep ad-free content that promotes Chefclub products at the end rather than inserting the content with a Facebook ad. That’s much healthier.” The post How France’s top Facebook publisher Chefclub is growing commerce appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad-free content


Sports publisher theScore’s Facebook Messenger bot has 500,000 monthly users

The publisher formed a six-person emerging platforms team to experiment with new products and features. The post Sports publisher theScore’s Facebook Messenger bot has 500,000 monthly users appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-19 00:00:00 UTC ]
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