In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue

Part three of our annual salary survey looks at compensation levels for publishers, account executives, and marketing directors. The post In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2017-03-22 00:00:00 UTC ]
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The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
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Print Book Sales Fell 3.4% Last Week

Declines in adult nonfiction and both juvenile categories offset gains in the adult fiction and young adult categories, leading to a 3.4% decline in unit sales of print books last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adult nonfiction #adult fiction #4% decline #print books


Barnes & Noble 25% Pre-Order Sale

Barnes & Noble is taking 25% off certain pre-order books, ebooks, and audiobooks. Here's a taste of what's available, plus more information. Continue reading at Book Riot

[ Book Riot | 2023-04-26 16:50:30 UTC ]
More news stories like this | News stories tagged with: #barnes noble #pre-order books


1000+ Audiobooks on Sale This Week at Libro.FM

Thousands of audiobooks are on sale at Libro.FM this week in honor of Independent Bookstore Day - stock up! Continue reading at Book Riot

[ Book Riot | 2023-04-25 18:33:57 UTC ]
More news stories like this | News stories tagged with: #independent bookstore


Will Sales of Manga Ever Even Out?

As the booming category shifts to a slower burn, manga publishers and retailers are looking toward digital innovations and global models. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #manga publishers #digital innovations #manga


Starting Salaries at Big Publishers Grow

Over the past three years, entry-level wages at the Big Five publishers and Scholastic have risen 23%, on average, in response to calls for a living wage, union actions, and inflation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #living wage #scholastic


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media


Print Book Sales Plummet 27% Compared to Easter Week 2022

With Easter falling one week later than in 2022, unit sales or print books tumbled 27% last week. Sales in all categories were down. Year-to-date sales through April 15, 2023, were 1.9% behind the comparable period last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #easter falling


At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
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Sales Fell in First Quarter at Hachette Book Group

HBG CEO Michael Pietsch attributed the 11% decline to a strong first quarter in 2022, plus “a generally softer market, especially for hardcovers.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #snoop dogg #digital media


Bookstore Sales Jumped in February

For the second month in a row, bookstore sales posted large gains over 2022. According to preliminary figures from the U.S. Census Bureau, February bookstore sales increased 10.7% over last year, rising to $609 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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Large Trade Publishers See Flat Sales for 2022

Higher costs and lower sales led to disappointing results at three of the four largest trade publishers last year, reviving an old publishing mantra. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #flat sales #higher costs #disappointing results


Print Book Sales Get an Easter Bump

With Easter falling one week earlier this year than in 2022, unit sales of print books rose 4.7% last week over 2022 at outlets that report to Circana BookScan. Every segment except adult nonfiction posted increases over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week earlier #easter bump #easter falling #circana bookscan


Nollywood could see a major boost from Nigeria's new copyright law - an expert explains why

Nigeria’s president, Muhammadu Buhari, recently signed the copyright law. Its provisions will be beneficial only if it is well implemented. Continue reading at The Conversation

[ The Conversation | 2023-04-11 14:35:53 UTC ]
More news stories like this | News stories tagged with: #major boost #expert explains #recently signed #copyright law


Print Book Sales Rose 2.7% Last Week, Driven by Early Easter, New Dog Man Title

An early Easter and sales of more than 225,000 copies of the newest edition in Dav Pilkey’s Dog Man series combined to increase unit sales of print books by 2.7% last week over the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #dav pilkey #print books


Springer Nature Issues a New Sustainability Report

The 2022 'Sustainable Business Report' from the Springer Nature Group examines workforce dynamics and responses to the climate crisis. The post Springer Nature Issues a New Sustainability Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-05 20:42:53 UTC ]
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Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make


Amazon's Kindle is back on sale for $80

Amazon is running a sale on Kindle e-readers just in time for outdoor reading, and there are a few good deals in the mix. The company is selling the base Kindle with lock screen ads for $80, or $20 off. That's near an all-time low, and makes it an easy pick if you want a compact, no-frills... Continue reading at Engadget

[ Engadget | 2023-04-03 13:26:16 UTC ]
More news stories like this | News stories tagged with: #all-time low #300ppi display #larger screen #follow @engadgetdeals #kindle


Print Books Keep Up a Winning Sales Streak

A big rise in sales of adult fiction and smaller gains in the young adult category resulted in a 1.6% increase in unit sales of print books last week, making it the third consecutive week print sales increased over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #adult fiction #6% increase #print sales