"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies. While other superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola, Warner Bros. is treating its R-rated Batman prequel more like an arthouse film with a smaller $55 million budget, fall release, film festival debut and no brand partners. The movie's promotional push began last year with a pair of Instagram posts in September 2018 from director and co-writer, Scott Phillips, sparking a two-week spike in internet searches for the word "joker" according to Google Trends data. Phillips later unveiled the film's first trailer at CinemaCon in April 2019. Warner Bros. has been running traditional TV spots and posted billboards in Times Square and on the Sunset Strip, but the studio has no plans to work with brands to promote the movie. The studio also blocked print and broadcast journalists from its red carpet premieres in Hollywood and New York. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But "Joker" remains controversial, with some critics saying the movie is too violent and promotes a sympathetic view of its homicidal protagonist. Police have... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
News tagged with:
#joaquin phoenix
#major cities
#online chatter
#committing acts
#ahuntington beach
#suicide squad
#public criticism
#box office
#comic book
An industry roundtable, held at the Multipli Forti literary festival in New York on June 6, addressed how independent publishers can get works of translated literature to readers in an era marked by media saturation and increased dominance by major companies over the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publishers
#translated literature
#book business
#literary festival
The wondrously entertaining ‘Esmond and Ilia,’ follows the author’s parents from the English countryside to the Cairo in its heyday Continue reading at The Washington Post
[ The Washington Post | 2022-06-08 19:06:28 UTC ]
More news stories like this | News stories tagged with:
#marina warner
Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with:
#datacenter weekly
#nielsen alternatives
#macroeconomic news
#nielsen
The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#reach readers
#self-publishing platform
Hannah McMillan has been promoted to director at Midas amid a string of promotions and new hires at the communications agency. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 04:10:51 UTC ]
More news stories like this | News stories tagged with:
#communications agency
Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with:
#axel scheffler
#nielsen bookscan
#nielsen
Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
#comic book
Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with:
#brand identity
#creative access
#10th anniversary
#stephen page
The efforts to battle the pandemic were heroic — but sometimes chaotic or cynical. Continue reading at The Washington Post
[ The Washington Post | 2021-12-17 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#coronavirus vaccine
Fionnuala Barrett has been promoted to audio publishing director at HarperCollins, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 04:50:59 UTC ]
More news stories like this | News stories tagged with:
#fionnuala barrett
#effective immediately
#audio publishing
Bethan Jones has been promoted to senior commissioning editor in adult fiction at Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 19:53:41 UTC ]
More news stories like this | News stories tagged with:
#bethan jones
#adult fiction
#simon schuster
Joffe Books’ Stephanie Carey has been promoted to associate commissioning editor from her previous role of project editor, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 12:49:18 UTC ]
More news stories like this | News stories tagged with:
#previous role
#effective immediately
The Good Literary Agency (TGLA) has promoted Gyamfia Osei to junior literary agent to build a commercial and upmarket fiction list alongside one for non-fiction authors. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 05:38:45 UTC ]
More news stories like this | News stories tagged with:
#literary agent
#literary agency
HarperFiction has announced two promotions in its marketing team with Sarah Shea and Fleur Clarke both stepping up. Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 09:04:55 UTC ]
More news stories like this |
Simon & Schuster Children’s Books has announced promotions for Eve Wersocki Morris, Olivia Horrox and Danielle Wilson in its sales, marketing and publicity teams. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 18:19:02 UTC ]
More news stories like this | News stories tagged with:
#ss children
#publicity teams
Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#advent international
#nielsen
Joe Yule and Katie Packer have been promoted as part of Headline Publishing’s strategy for non-fiction expansion. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 02:18:24 UTC ]
More news stories like this |
Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst
When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst