"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies. While other superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola, Warner Bros. is treating its R-rated Batman prequel more like an arthouse film with a smaller $55 million budget, fall release, film festival debut and no brand partners. The movie's promotional push began last year with a pair of Instagram posts in September 2018 from director and co-writer, Scott Phillips, sparking a two-week spike in internet searches for the word "joker" according to Google Trends data. Phillips later unveiled the film's first trailer at CinemaCon in April 2019. Warner Bros. has been running traditional TV spots and posted billboards in Times Square and on the Sunset Strip, but the studio has no plans to work with brands to promote the movie. The studio also blocked print and broadcast journalists from its red carpet premieres in Hollywood and New York. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But "Joker" remains controversial, with some critics saying the movie is too violent and promotes a sympathetic view of its homicidal protagonist. Police have... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
News tagged with:
#joaquin phoenix
#major cities
#online chatter
#committing acts
#ahuntington beach
#suicide squad
#public criticism
#box office
#comic book
Maud Sepult will be promoted to group rights director at Simon & Schuster UK when Stephanie Purcell moves to Bloomsbury next month. Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 01:49:37 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury
Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 21:17:15 UTC ]
More news stories like this | News stories tagged with:
#scottish bookshops
#offer click
#collect services
#coronavirus restrictions
Liza DeBlock, formerly assistant at Mushens Entertainment, has been promoted into the role of foreign rights executive at the agency. Continue reading at The Bookseller
[ The Bookseller | 2021-01-10 18:50:26 UTC ]
More news stories like this |
Canongate has announced a raft of promotions ahead of the new year, across its sales and audio divisions. Continue reading at The Bookseller
[ The Bookseller | 2020-12-22 00:43:46 UTC ]
More news stories like this | News stories tagged with:
#audio divisions
The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot
[ Book Riot | 2020-12-21 11:33:00 UTC ]
More news stories like this | News stories tagged with:
#ve loved
#book series
#children's book
A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 05:12:22 UTC ]
More news stories like this |
Several promotions have been announced within the Blake Friedmann agency team, seeing Juliet Pickering, vice-head of books, and Daisy Way, currently finance manager, become directors, while James Pusey and Hana Murrell are to take up head of rights and senior rights manager roles respectively. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 16:02:46 UTC ]
More news stories like this | News stories tagged with:
#blake friedmann
Hachette UK is restructuring its contracts department under the management of Anniina Vuori, who is newly promoted to director, while two divisional directors have left the business. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 16:36:04 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
#hachette
The former president’s annual list is an eclectic mix of fiction and nonfiction. Continue reading at The Washington Post
[ The Washington Post | 2020-12-17 08:56:12 UTC ]
More news stories like this | News stories tagged with:
#barack obama
#annual list
#eclectic mix
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
More news stories like this | News stories tagged with:
#hard task
#staying safe
#cmo strategy
#newsletters galore
#subscribers make
#corporate subscriptions
#find options
#—including access
#short stories
Luke Neima, Josie Mitchell and Rachel Allen have been promoted at Granta magazine. Continue reading at The Bookseller
[ The Bookseller | 2020-12-01 03:18:32 UTC ]
More news stories like this | News stories tagged with:
#luke neima
#granta magazine
Ladybird has promoted editorial director Lou Grosart to the role of publisher for its trade list, succeeding Louie Stowell who is leaving the role to dedicate more time to her writing career. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 13:02:19 UTC ]
More news stories like this |
Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer products
Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
More news stories like this | News stories tagged with:
#game brands
#chronicle books
Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#chronicle books
#game brands
Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
More news stories like this |
Alex Nikolavitch and Felix Ruiz’s ‘The Disney Bros.: The Fabulous Story of Walt and Roy’ is a probing portrait of the creative genius of Walt Disney and the role his brother Roy played in managing the money and restraining Walt’s worse tendencies. In this 11-page excerpt, Walt and Roy face a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-04 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#walt disney
#creative genius
#11-page excerpt
DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with:
#demand-side platform
#digital media
A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
More news stories like this |