"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies. While other superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola, Warner Bros. is treating its R-rated Batman prequel more like an arthouse film with a smaller $55 million budget, fall release, film festival debut and no brand partners. The movie's promotional push began last year with a pair of Instagram posts in September 2018 from director and co-writer, Scott Phillips, sparking a two-week spike in internet searches for the word "joker" according to Google Trends data. Phillips later unveiled the film's first trailer at CinemaCon in April 2019. Warner Bros. has been running traditional TV spots and posted billboards in Times Square and on the Sunset Strip, but the studio has no plans to work with brands to promote the movie. The studio also blocked print and broadcast journalists from its red carpet premieres in Hollywood and New York. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But "Joker" remains controversial, with some critics saying the movie is too violent and promotes a sympathetic view of its homicidal protagonist. Police have... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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Jessica Hare has been promoted to agent in the Children’s Books Department at The Agency (London). Continue reading at The Bookseller
[ The Bookseller | 2020-10-30 11:55:23 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Martyn Ford’s Every Missing Thing (Thomas & Mercer) zipped straight to the top of the Bookstat e-book top 10 for the week ending 3rd October. Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 19:45:45 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Ingram has announced that Darragh Deering has been promoted to senior manager, sales and client services, for its distribution channel Lightning Source. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 05:02:14 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Doubleday has announced several editorial promotions, in addition to a new executive hire. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-08 04:00:00 UTC ]
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The publishing frenzy that is Super Thursday will leave many authors in the cold, having to find new ways to engage with potential readers of their work Continue reading at The Bookseller
[ The Bookseller | 2020-09-05 08:53:51 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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IDW Publishing has named Nachie Marsham its new publisher, while Veronica Brooks, formerly senior director to the v-p of creative affairs, has been promoted to v-p of creative affairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Bonnier Books UK has promoted Helen Wicks to executive director for children’s trade and Elise Burns to group sales, marketing and PR director. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 02:38:59 UTC ]
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Hardie Grant Books has announced a series of promotions, including Kajal Mistry's elevation to publisher and Eve Marleau's move to commissioning editor. Continue reading at The Bookseller
[ The Bookseller | 2020-08-02 17:14:44 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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As a black publicist with more than seven years in culture and entertainment publicity, I have sat in many all-white creative meetings where the genuine answer to making a campaign diverse was to give Stormzy a call (before that it was Tinie Tempah). If you are serious about diversity and... Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 03:36:15 UTC ]
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Jerry Bennington has been promoted to president of IDW Publishing, Jud Meyers has been promoted to IDW publisher, and Rebekah Cahalin has been promoted to executive v-p of operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-23 04:00:00 UTC ]
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With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
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