The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new steps to help those publishers fight back.Because many ad blockers cloak their presence, for example, the IAB said it had developed code to help small publishers tell when consumers arrive intending to stiff-arm their ads.The IAB has come up with code, for example, that it said will help small publishers detect consumers who show up with ad blocking activated. "We believe this script will actually help enable them in their fight just by enabling their ability to detect," said Scott Cunningham, senior VP at IAB and general manager of the IAB Tech Lab, at a press conference during the annual IAB Mixx conference, which coincides with Advertising Week. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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Barnes & Noble unveiled the Galaxy Tab 4 Nook, a 7-inch tablet cobranded with hardware manufacturer Samsung Electronics, at a press conference at the B&N Union Square store in Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
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In early 2013, Thad Woodman, a manager at an economics consulting firm, reached out to Larry Levitsky, previously the publisher and general manager of the computer book publishing division of McGraw-Hill, about developing a startup that would combine the services of a legacy publisher—editing,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
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Conde Nast is beginning to sell the audiences of BonAppetit.com and Epicurious.com together, the company said Monday afternoon, in a bid to better attract advertisers that want bigger audiences than the sites provide on their own.Bon Appetit VP-Publisher Pamela Drucker Mann will oversee both... Continue reading at Advertising Age
[ Advertising Age | 2014-08-11 00:00:00 UTC ]
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Stacy Lellos has been appointed senior v-p and general manager for Klutz, Scholastic’s books-plus unit. She succeeds Jeff Pinkser who was named to lead the division in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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Marvel had the largest booth and big annoucements, small publishers like Action Lab and Lion Forge were on hand and the show offered a robust Artists Alley and programming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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Japanese author Nahoko Uehashi and Brazilian illustrator Roger Mello are the recipients of the 2014 Hans Christian Andersen Awards, one of the oldest and most prestigious international awards in children’s literature. The announcement came Monday at a press conference at the Bologna Children’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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The sale of The Panoramic Publishing Group, publisher of the weekly Laker newspaper and 10 other ancillary publications, to Daniel L. Smiley, general manager of Turner Publishing in Turner, ME has been completed. Brad Lipe had bee ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-30 00:00:00 UTC ]
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Literary agent David Godwin predicts that small publishers in India will soon be forced aside by monolithic publishing houses run overseas. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-28 00:00:00 UTC ]
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On Tuesday, Jan. 21 Google introduced AdSense Direct, an ad solution for publishers looking to initiate their own direct ad sales. Publishers will need to establish their own deals with advertisers, but once they do the transaction is as simple as sharing a link. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-22 00:00:00 UTC ]
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Joe Ripp started his new job as CEO of Time Inc. only three weeks ago, but he's already caught the attention of staffers by saying the executive suite had for too long been a place "where ideas go to die." He'll need their imagination and commitment going forward as parent company Time Warner... Continue reading at Advertising Age
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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The Man Booker Prize submission rule changes will have a negative impact on small publishers,... Continue reading at The Bookseller
[ The Bookseller | 2013-09-19 00:00:00 UTC ]
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According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
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Foyles' Siôn Hamilton, general manager at the Charing Cross Road store, has been... Continue reading at The Bookseller
[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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The 2013 Small Publishers' Catalogue Africa offers more than just a listing of small African publishers: it's a guide to inspire small publishers from around the world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-02 00:00:00 UTC ]
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Scott Mozarsky has joined UBM Tech as president, media and partner solutions. Mozarsky was formerly executive vice president and global chief commercial officer for PR Newswire.Meredith Corporation has named Lisa Clune as SVP and general manager of MXM's Health Practice, BIG Communications.... Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-28 00:00:00 UTC ]
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In an effort to streamline its print-on-demand offerings for small publishers, Ingram is launching IngramSpark, a program that will offer an inexpensive and easy-to-use platform for small publisher clients to distribute print and digital titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-30 00:00:00 UTC ]
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Graham Money [pictured], general manager of Hachette-owned distributor Bookpoint, is to retire in... Continue reading at The Bookseller
[ The Bookseller | 2013-05-03 00:00:00 UTC ]
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