The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new steps to help those publishers fight back.Because many ad blockers cloak their presence, for example, the IAB said it had developed code to help small publishers tell when consumers arrive intending to stiff-arm their ads.The IAB has come up with code, for example, that it said will help small publishers detect consumers who show up with ad blocking activated. "We believe this script will actually help enable them in their fight just by enabling their ability to detect," said Scott Cunningham, senior VP at IAB and general manager of the IAB Tech Lab, at a press conference during the annual IAB Mixx conference, which coincides with Advertising Week. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
News tagged with:
#ad blocking
#ad blockers
#small publishers
#scott cunningham
#senior vp
#general manager
#press conference
#advertising week
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad inventory
#digital publisher
A life in independent publishing requires moxie, malleability, and, of course, money. Just ask these presses, all of which were founded within the past decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie press
#past decade
#independent publishing
In the past decade, Writer’s Block, which sells new books for both adults and children, has become a literary hub of the Greater Orlando metro area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#pw bookstore
#past decade
#literary hub
#bookstore
Under the conference theme “Stories Inspire. Opportunities Await,” Texas Library Association leaders say the 2024 annual conference, set for April 13-16 in San Antonio, is expected to draw more than 5,000 attendees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#san antonio
#library association
Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday
[ Digiday | 2024-03-22 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media companies
#digital publishers
Gerald Levin, who led Time Warner Media into a disastrous $182 billion merger with the internet provider America Online, has died at the age of 84 Continue reading at ABC News
[ ABC News | 2024-03-15 09:02:35 UTC ]
More news stories like this | News stories tagged with:
#time warner
'DC: Batman,' a luxe new slipcased hardcover gathering some of the Dark Knight’s most iconic stories, is among a number of recent reprint editions employing differing printing strategies and techniques to bring classic comics stories to readers old and new. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-06 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#folio society
#dark knight
#hardcover
#comic book
A Llano County librarian who refused to ban books at the direction of the board and county has filed a lawsuit with a firm making a name for themselves protecting libraries nationwide. Continue reading at Book Riot
[ Book Riot | 2024-03-05 15:19:15 UTC ]
More news stories like this | News stories tagged with:
#ban books
#libraries
A writer hoodwinked the internet into thinking the singer nabbed his book title but he’s not the first author to pull a controversial publicity stuntOn Wednesday, writer Gabriel Smith shared what at first glance seemed to be an email sent by the singer Charli XCX, asking if she could use the... Continue reading at The Guardian
[ The Guardian | 2024-03-01 18:33:32 UTC ]
More news stories like this | News stories tagged with:
#long line
#huge fan
#book title
The Phnom Penh Post, a newspaper founded in 1992 as Cambodia sought to re-establish stability and democracy after decades of war and unrest, says it will stop publishing a print edition this month, the latest blow to the country’s dwindling independent... Continue reading at ABC News
[ ABC News | 2024-03-01 11:58:31 UTC ]
More news stories like this | News stories tagged with:
#stop publishing
#print edition
Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
More news stories like this | News stories tagged with:
#lawsuit filed
#dominant position
#digital advertising
#czech republic
#publishers including
Angel City Press in Los Angeles has long published local authors. In a bold move, its founders are now giving the press to the city’s public library. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2024-02-28 15:49:05 UTC ]
More news stories like this | News stories tagged with:
#public library
#bold move
#indie publisher
Today, the National Book Foundation announced a change in the eligibility criteria for the annual National Book Awards for Fiction, Nonfiction, Poetry, and Young People’s Literature. Beginning with the 75th National Book Awards, submissions for which open on March 13 of this year, the prizes... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-15 15:30:03 UTC ]
More news stories like this | News stories tagged with:
#national book foundation
The literary public relations agency, cofounded by veterans of the William Morrow and Flatiron publicity departments, will specialize in representing queer and feminist authors and organizations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#william morrow