IAB Releases New Ad Viewability Tactics for Publishers

Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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Other Publishing stories related to: 'IAB Releases New Ad Viewability Tactics for Publishers'


Niche Publishing: Publishers Seek To Capitalize On e-Books

As traditional revenue channels for newspapers collapse, publishers are seeking new and innovative ways to make a profit without expending a lot of resources. Finding the appropriate niche is the key to survival, and newspapers that recognize this ar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishing #publishers seek #innovative ways


DBW: publishers 'should learn from self-publishers on pricing'

Publishers need to look to how self-published authors price their ebooks, improve the quality of... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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Apple launches self-publishing app, partners with textbook publishers

Apple has announced a new multimedia app called iBooks Author, allowing writers to create their... Continue reading at The Bookseller

[ The Bookseller | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #textbook publishers #allowing writers


Contactology and Metro Publisher Partner to Offer SaaS for Publishers

In order to automate the workflow and offer solutions for publishers who “have to do more with less”, email service provider Contactology and content management system creator Metro Publisher have partnered to offer publishers a simpler solution for e-newsletter management. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offer publishers


Publishing Scotland launches development scheme for publishers

Written By: Charlotte Williams Publication Date: Thu, 09/06/2011 - 15:17 Publishing Scotland has launched its Company Development Project, calling for applications from small- and medium-sized publishing companies. The initiative, hosted by Publishing Scotland and partly funded by Creative... Continue reading at The Bookseller

[ The Bookseller | 2011-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing scotland #creative scotland


Publishing Scotland chief exec urges publishers to look abroad

Written By: Charlotte Williams Publication Date: Tue, 22/02/2011 - 09:00 Publishing Scotland chief executive Marion Sinclair has urged Scottish publishers to look abroad for opportunities, likening the current situation in digital publishing to "the Wild West". Speaking yesterday [21st... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #current situation #digital publishing #wild west #foreign markets


Ex-'Village Voice' publisher lists Greenwich Village penthouse for $32M

No Village Voice, no Village home.Peter Barbey, a billionaire apparel mogul who led a failed effort to revive the storied Village Voice newspaper in the mid-2010s, is looking to say goodbye to the neighborhood in the publication’s name.Barbey has listed his 4,000-square-foot duplex condo at 140... Continue reading at Crains New York

[ Crains New York | 2024-06-24 17:26:41 UTC ]
More news stories like this | News stories tagged with: #newspaper publisher #publicly traded #$6 billion #$5 million


Publishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks

Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad... Continue reading at AdWeek

[ AdWeek | 2024-06-21 17:04:46 UTC ]
More news stories like this | News stories tagged with: #conde nast #ad revenue #media content #jeff bezos


Delivering Ever-Evolving Digital Solutions for Publishing

Adapt, adopt, assimilate—that is the way digital solutions vendors are going about making technologies, new and proven, work for them and their publishing clients. This method also applies to their stance on three hot industry topics: accessibility, artificial intelligence, and automation.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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Post-SPD, Indie Publishers Consider the Benefits of Distribution Co-ops

Frustrated by the difficulties of finding and keeping traditional distributors, members of the IBPA came together last week for a webinar led by Microcosm Publishing CEO Joe Biel to discuss the merits of forming their own distribution cooperatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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Has the DEI Backlash Come for Publishing?

Real numbers on diversity in publishing, AI garbage comes to your Kindle screen, New Adult returns: all in today's book news. Continue reading at Book Riot

[ Book Riot | 2024-06-19 18:45:34 UTC ]
More news stories like this | News stories tagged with: #kindle #book news


Boston Properties' Park Avenue South building lands publishing house HQ

Boston Properties has signed a new tenant to 360 Park Ave. South, a handsome but mostly vacant building whose co-owner sold its stake back to the developer earlier this year for $1.Ziff Davis agreed to relocate to corporate headquarters from 114 Fifth Ave. to the 20-story building at East 26th... Continue reading at Crains New York

[ Crains New York | 2024-06-18 16:59:09 UTC ]
More news stories like this | News stories tagged with: #$300 million #high quality #ve put #conference call #publishing house


Here are all of the Copilot+ PCs with Snapdragon X chips that were released today

It's the dawn of a new era in Microsoft's eyes as the first wave of Copilot+ PCs are now available as of June 18. This "new class of Windows PCs," as Microsoft CEO Satya Nadella describes them, contains hardware designed to run as many generative AI processes locally as possible, rather than... Continue reading at Engadget

[ Engadget | 2024-06-18 11:04:34 UTC ]
More news stories like this | News stories tagged with: #number pad #preserve juice #automatically lock #digital assets #zenbook ready #pretty hard #minimalist design #enterprise customers #book series


Thomas McCormack, ‘One of the Great Contrarians of Publishing,’ Dies at 92

McCormack, the longtime, famously outspoken executive who turned St. Martin’s Press from “an insignificant trade house on the brink of bankruptcy to a quarter-billion-dollar powerhouse,” died on June 15. He was 92. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Christian Indie Publishers' Faith in Marketing

A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Publishing Industry Sales Were Hot in April

April was far from the cruelest month for book sales, with the 1,277 publishers that report results to AAP’s StatShot program showing a 18.3% increase over April 2023 following a flat first quarter. Every major category posted an increase over a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-17 04:00:00 UTC ]
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UK Publishers Association’s Conway: Upbeat on Labour’s Manifesto

Dan Conway at the UK's Publishers Association applauds Labour's goal 'to uphold human creativity and the UK’s copyright regime.' The post UK Publishers Association’s Conway: Upbeat on Labour’s Manifesto appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-13 20:33:18 UTC ]
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'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York

[ Crains New York | 2024-06-12 17:29:24 UTC ]
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Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday

[ Digiday | 2024-06-12 04:01:00 UTC ]
More news stories like this | News stories tagged with: #nielsen