Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of upwards of 1 million visitors per month, and a television producer that sees on average 1 million viewers per episode of “Weekends with Yankee,” Yankee has a far larger footprint than it started with 83 years ago. But to achieve this outward expansion, Kate Hathaway Weeks, director of marketing and business development for Yankee Publishing, says that it was important to identify the brand aspects that appealed to those outside of the immediate area, in order to associate the brand with being “the ultimate destination for New England travel, food and home,” and gain brand evangelists across the country. We sat down with Hathaway Weeks to discuss how leaning into brand loyalty has allowed the regional magazine to blossom into a national, and even international, media company, and what steps you can take to build deeper loyalty within your own brand. Folio: When you first started at Yankee in 2014, you came in with an entire plan to expand the brand’s footprint beyond the print. Can you talk a little bit about which brand extensions you’ve had success with and why those things have worked for Yankee? [caption id="attachment_161817" align="alignright" width="150"] Kate Hathaway... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
Bookouture has signed two new novels from K L Slater, a writer the digital publisher says has sold one million copies in two years. Continue reading at The Bookseller
[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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Reporter says every member of the news team received a letter about redundancies on Tuesday morningThe Australian arm of BuzzFeed will have to cut 11 staff as a global downsizing strategy targets 200 of the digital publisher’s international workforce.BuzzFeedOz news reporter Alice Workman said... Continue reading at The Guardian
[ The Guardian | 2019-01-29 00:00:00 UTC ]
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Scottish Book Trust will give away half a million books to pupils in Primary 1-3 as part of Book Week Scotland, which is taking place this week. Continue reading at The Bookseller
[ The Bookseller | 2018-11-21 00:00:00 UTC ]
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Adweek recently caught up with BuzzFeed CEO Jonah Peretti and chief revenue officer Lee Brown about the state of the digital publisher, the challenges of a changing industry and where they see the company in the years ahead. We also chatted with them about the evolution of Tasty in the three... Continue reading at AdWeek
[ AdWeek | 2018-08-21 00:00:00 UTC ]
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This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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Philip Pullman and David Fickling will talk about the author/editor relationship at this year’s The Bookseller Children’s Conference, which is taking place in London this September. Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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Education has finally started moving. And like events at the edge of a black hole, where the laws of physics stop working, this transformation of education from its traditional methodology is taking place so quickly that it is already happening before we are even aware of it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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There was great intent by Refinery29 about where they chose to hold their 2018 NewFront presentation for advertisers today. At Manhattan's historic Town Hall, founded by a group of suffragists in 1921, the very 21st century brand reiterated its commitment to providing the best content and... Continue reading at AdWeek
[ AdWeek | 2018-05-03 00:00:00 UTC ]
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OUP president Niko Pfund told PW that after Mark Zuckerberg’s testimony on Capitol Hill, it became clear that Siva Vaidhyanathan's book, originall scheduled for fall, "needed to be part of the conversation" now taking place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-19 00:00:00 UTC ]
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BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
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Sir Patrick Stewart is to headline the Huddersfield Literature Festival this year, which is taking place from the 8th to the 18th March. Continue reading at The Bookseller
[ The Bookseller | 2018-02-06 00:00:00 UTC ]
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BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at Advertising Age
[ Advertising Age | 2018-01-13 00:00:00 UTC ]
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Some Facebook observers think the platform could remove publisher content from its news feed to improve the user experience and drive more revenue. The post 2018 could be the year Facebook banishes news from its feed appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-02 00:00:00 UTC ]
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Folio: is pleased to announce the finalists of the 2017 Folio: Eddie & Ozzie Awards! Join our team and hundreds of your magazine media peers for a celebratory awards luncheon on October 11, 2017 from 12:30 - 2:00 p.m. during The Folio: Show at the Hilton Midtown in New York City as we unveil... Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-31 00:00:00 UTC ]
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Folio: is pleased to announce the finalists of the 2017 Folio: Eddie & Ozzie Awards! Join our team and hundreds of your magazine media peers for a celebratory awards luncheon on October 11, 2017 from 12:30 - 2:00 p.m. during The Folio: Show at the Hilton Midtown in New York City as we unveil... Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-31 00:00:00 UTC ]
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Folio: is pleased to announce the finalists of the 2017 Folio: Eddie & Ozzie Awards! Join our team and hundreds of your magazine media peers for a celebratory awards luncheon on October 11, 2017 from 12:30 - 2:00 p.m. during The Folio: Show at the Hilton Midtown in New York City as we unveil... Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-31 00:00:00 UTC ]
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Folio: is pleased to announce the finalists of the 2017 Folio: Eddie & Ozzie Awards! Join our team and hundreds of your magazine media peers for a celebratory awards luncheon on October 11, 2017 from 12:30 - 2:00 p.m. during The Folio: Show at the Hilton Midtown in New York City as we unveil... Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-30 00:00:00 UTC ]
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As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn’t? Take a few minutes to complete the survey to... Continue reading at Digiday
[ Digiday | 2017-07-31 00:00:00 UTC ]
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