Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of upwards of 1 million visitors per month, and a television producer that sees on average 1 million viewers per episode of “Weekends with Yankee,” Yankee has a far larger footprint than it started with 83 years ago. But to achieve this outward expansion, Kate Hathaway Weeks, director of marketing and business development for Yankee Publishing, says that it was important to identify the brand aspects that appealed to those outside of the immediate area, in order to associate the brand with being “the ultimate destination for New England travel, food and home,” and gain brand evangelists across the country. We sat down with Hathaway Weeks to discuss how leaning into brand loyalty has allowed the regional magazine to blossom into a national, and even international, media company, and what steps you can take to build deeper loyalty within your own brand. Folio: When you first started at Yankee in 2014, you came in with an entire plan to expand the brand’s footprint beyond the print. Can you talk a little bit about which brand extensions you’ve had success with and why those things have worked for Yankee? [caption id="attachment_161817" align="alignright" width="150"] Kate Hathaway... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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The organization focused on the First Amendment will be working with the American Booksellers Foundation for Free Expression to provide speakers for bookstores during Banned Books Week, taking place this year September 21-27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
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Tina McIntyre has been promoted to the newly created role of executive director, strategic planning and digital publisher for Little, Brown Books for Young Readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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A&E Networks is killing off the Bio Channel this summer to install the new FYI Network, but it's not killing off the Bio website.Instead, the cable network is shifting control of the site to digital publisher Say Media, which will run editorial, ad sales, technology and marketing for the... Continue reading at Advertising Age
[ Advertising Age | 2014-02-28 00:00:00 UTC ]
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For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
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The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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Egmont has appointed Stephanie Gauld, the former head of Disney Online Studios, to the newly... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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The Professional Publishers Association (PPA) has announced the line-up for Publishing+, its annual conference, taking place on 9 May, which will address the key topics influencing magazine and media publishers. Continue reading at Media Week
[ Media Week | 2012-03-15 00:00:00 UTC ]
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The Custom Content Council received a record 638 entries for its annual award ceremony this year, and 160 guests gathered in New York City last night to celebrate the winners. Gold, silver and bronze awards were given in design, editorial and strategic initiatives in print and digital custom media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
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Publication Date: Wed, 28/09/2011 - 15:20 Google is to support a new family arts and literature festival, which is taking place during autumn half term in London. The internet giant will make 300 tickets to main theatre events at Word Up! available to low-income families referred to organisers... Continue reading at The Bookseller
[ The Bookseller | 2011-09-28 00:00:00 UTC ]
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Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller
[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Publication Date: Wed, 06/07/2011 - 16:01 Robin Harvie is to join Aurum Press from Fourth Estate. Currently non-fiction commissioning editor and digital editor at Fourth Estate, Harvie has been appointed senior commissioning editor and digital publisher at the independent, and will start at the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Haymarket Business Media (HBM), the UK's digital publisher of the year*, has named Jane Macken as its managing director. Continue reading at Media Week
[ Media Week | 2011-07-05 00:00:00 UTC ]
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Publication Date: Mon, 16/05/2011 - 08:50 A team of volunteers has set up the UK's first festival devoted to Animal Farm author George Orwell. Taking place from 9th-18th September in Letchworth, Hertfordshire, the George Orwell Festival is being run by volunteers including representatives from... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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This year's London Book Fair is taking place at a time of unique change. The shift from the printed word to the downloaded text is accelerating; chains and standalone bookstores are closing down around the world; and the very future of the book "entity" is being challenged by commentators and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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